{"id":7752,"date":"2019-08-02T08:00:09","date_gmt":"2019-08-02T12:00:09","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=7752"},"modified":"2019-08-09T11:18:50","modified_gmt":"2019-08-09T15:18:50","slug":"is-newsjacking-acceptable-in-2019","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/is-newsjacking-acceptable-in-2019","title":{"rendered":"Is Newsjacking Acceptable in 2019?"},"content":{"rendered":"\n<iframe width=\"752\" height=\"453\" src=\"https:\/\/www.youtube.com\/embed\/G8FK1UA-Myg\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p>You want to grab attention for your brand, right? And maybe your content marketing isn\u2019t working as effectively or as quickly as you\u2019d like. Maybe you\u2019re following all of the content marketing \u201crules\u201d and nothing is really happening. Newsjacking might be an option.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is NewsJacking?<\/h2>\n\n\n\n<p>Before we can talk about\nwhether newsjacking fits your moral or ethical code, and if it\u2019ll be acceptable\nto your audience, we have to talk about what it is.<\/p>\n\n\n\n<p>Newsjacking is the practice of taking advantage of current events or news stories in such a way as to promote or advertise one&#8217;s product or brand.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/07\/charmin-oscar-nominee-tweet.jpg\" alt=\"\" class=\"wp-image-7768\" width=\"353\" height=\"392\"\/><\/figure><\/div>\n\n\n\n<p><em>For<\/em> <em>example<\/em>: <strong>Charmin<\/strong> created a social media post just before the Oscars, wishing the nominees luck and reminding them to look down and make sure they didn&#8217;t leave toilet paper on their shoe before walking onto the red carpet. &#8212;<em>This can be considered as newsjacking the Oscars to get attention for their brand<\/em>. <\/p>\n\n\n\n<p>This was a great strategy on their part. Charmin was not the only brand to utilize a big event like the Oscars to make their brand relevant. But the tactic of using something in the news and integrating yourself is a great way to get exposure, especially if the news is happening <em>now<\/em>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is It Acceptable to\nNewsjack?<\/h3>\n\n\n\n<p>Yes. Provided that you do\nso in a way that makes sense to your audience, provides value, and isn\u2019t\nclickbait. <\/p>\n\n\n\n<p>In fact, many marketing\nexperts would likely recommend that you have some strategy in place to\nnewsjack. Let\u2019s look at potential opportunities:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Holiday related events, like Black Friday<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Industry Events like the Consumer Electronics Show (CES) if you\u2019re in the industry<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Entertainment or Celebrity Related Events like the Superbowl<\/li><\/ul>\n\n\n\n<p>When you can plan your newsjacking content in advance, this helps you get the timing right. Planing ahead poses as one of the biggest challenges when it comes to newsjacking. You can&#8217;t predict the news or what&#8217;s going to happen. Creating content that hits the news cycle at the right time can be <em>incredibly<\/em> tricky. <\/p>\n\n\n\n<p>Look for newsjacking opportunities by using tools like Google Alerts to help you stay on top of what\u2019s happening in your industry. When the opportunity presents itself, you want to make sure you completely understand the news before putting anything out there. <\/p>\n\n\n\n<p>Do a quick keyword search related to the news to make sure you include the most searched phrases in your content. Write quickly and accurately and get your content published. Don\u2019t just write a response to the news, be unique and have an original angle. If you can tie your news to a product, service, or information and include a call to action. <\/p>\n\n\n\n<p>Remember that newsjacking, which is acceptable, needs to fit seamlessly into your marketing strategy. This means you need to have a goal. It must match your voice and vision, not to mention provide value to your audience.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>You want to grab attention for your brand, right? And maybe your content marketing isn\u2019t working as effectively or as &#8230;<\/p>\n","protected":false},"author":3,"featured_media":7772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[1613,1253,1614,1612,1418],"class_list":["post-7752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-is-newsjacking-good","tag-newsjacking","tag-newsjacking-dos-and-donts","tag-newsjacking-news","tag-online-visibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Newsjacking Acceptable in 2019? | Newswire<\/title>\n<meta name=\"description\" content=\"Are you newsjacking? Newsjacking has become one of the most popular PR &amp; marketing tactics used by many businesses. But is it acceptable to do? Find out:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/is-newsjacking-acceptable-in-2019\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Newsjacking Acceptable in 2019?\" \/>\n<meta property=\"og:description\" content=\"Are you newsjacking? Newsjacking has become one of the most popular PR &amp; marketing tactics used by many businesses. But is it acceptable to do? Find out:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/is-newsjacking-acceptable-in-2019\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-02T12:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-09T15:18:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/07\/photo-1560177112-fbfd5fde9566.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/is-newsjacking-acceptable-in-2019\",\"url\":\"https:\/\/www.newswire.com\/blog\/is-newsjacking-acceptable-in-2019\",\"name\":\"Is Newsjacking Acceptable in 2019? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/is-newsjacking-acceptable-in-2019#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/is-newsjacking-acceptable-in-2019#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/07\/photo-1560177112-fbfd5fde9566.jpeg\",\"datePublished\":\"2019-08-02T12:00:09+00:00\",\"dateModified\":\"2019-08-09T15:18:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Are you newsjacking? 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