{"id":7750,"date":"2019-08-05T08:01:15","date_gmt":"2019-08-05T12:01:15","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=7750"},"modified":"2019-08-23T11:51:07","modified_gmt":"2019-08-23T15:51:07","slug":"how-long-should-a-press-releases-headline-be","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be","title":{"rendered":"How Long Should a Press Release&#8217;s Headline Be?"},"content":{"rendered":"\n<iframe width=\"752\" height=\"453\" src=\"https:\/\/www.youtube.com\/embed\/hpNy_M0lrHA\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p>Writing headlines is an art and science. <\/p>\n\n\n\n<p>You need to have a clear understanding of your audience and be able to craft the words into a captivating phrase that resonates with them. There are simple strategies that copywriters use again and again to hit a home run, and yes, they can be used by you. Let&#8217;s take a look at some copywriting tactics that will improve marketing results, increase CTR, and drive traffic to your website&#8230;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Headline Issues<\/h2>\n\n\n\n<p>One of the most common problems people have when they write headlines is that they try to cram too much into a headline. They end up with run-on sentences instead of a headline. So how long should a headline be? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Let\u2019s look at some possible answers:<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>No More Than Six Words<\/strong><\/h4>\n\n\n\n<p>One general rule of thumb is that a headline shouldn\u2019t be longer than six words. Now, this is a fantastic rule because it really forces you to be succinct. If you\u2019re new to writing headlines or you\u2019re finding that your headlines aren\u2019t getting the job done, impose this rule on yourself and your writers. Within those six words, you\u2019ll need to use simple but powerful language. Employ emotions, use numbers, make a promise to your readers. <\/p>\n\n\n\n<p>For example,\u201d5 Ways to Love Yourself More\u201d, \u201c37 Secrets to Debt Reduction\u201d, or employ curiosity, \u201cHow the 1% erase the debt.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Make it As Short As It\nNeeds to Be<\/h4>\n\n\n\n<p>If you feel moderately comfortable with writing headlines, then you can embrace this strategy which is to make your headline as short as it needs to be. You can go over the 6-word rule, but only if necessary. This rule also depends on the situation. If you\u2019re writing an email subject line, you want to stay short and succinct. If you\u2019re writing a blog post, you may want a few keywords in your headline. <\/p>\n\n\n\n<p><em>For example<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201c5 Ways to Boost Self Confidence &#8211; Love Yourself More\u201d<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201c37 Secrets to Debt Reduction &#8211; Get Out of Debt Today\u201d <\/li><\/ul>\n\n\n\n<p>Hyphens can help you separate thoughts, keywords, or main points without using extra words. And, they help the reader because the content is visually separated. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Embrace Subheadings<\/h4>\n\n\n\n<p>If you\u2019re working with two concepts that you want to get across in your headline, consider using a subheading to separate thoughts. <\/p>\n\n\n\n<p><em>For example<\/em>: 37 Secrets to Debt Reduction (how you can get out of debt starting today)<\/p>\n\n\n\n<p>Subheadings often embrace parentheses to separate the ideas and to provide emphasis. By putting your subheading in parentheses you\u2019re hinting that there\u2019s an added bonus to the article.  Writing a short headline takes practice but it\u2019s worth the effort. You\u2019ll notice that your click-through rates improve. You\u2019ll get more exposure, more traffic to your website, and more shares on social media.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing headlines is an art and science. You need to have a clear understanding of your audience and be able &#8230;<\/p>\n","protected":false},"author":3,"featured_media":7766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[1610,1611,181,143],"class_list":["post-7750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-headline","tag-headlines","tag-press-release-headline","tag-press-release-writing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Long Should a Press Release&#039;s Headline Be? | Newswire<\/title>\n<meta name=\"description\" content=\"Creating a press release headline is a work of art and science combined. Yes, it may be a difficult task to perfect, but we have the secret:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Long Should a Press Release&#039;s Headline Be?\" \/>\n<meta property=\"og:description\" content=\"Creating a press release headline is a work of art and science combined. Yes, it may be a difficult task to perfect, but we have the secret:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-05T12:01:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-23T15:51:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/07\/pexels-photo-261949.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be\",\"name\":\"How Long Should a Press Release's Headline Be? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/07\/pexels-photo-261949.jpeg\",\"datePublished\":\"2019-08-05T12:01:15+00:00\",\"dateModified\":\"2019-08-23T15:51:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Creating a press release headline is a work of art and science combined. Yes, it may be a difficult task to perfect, but we have the secret:\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/07\/pexels-photo-261949.jpeg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/07\/pexels-photo-261949.jpeg\",\"width\":2000,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Long Should a Press Release&#8217;s Headline Be?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Long Should a Press Release's Headline Be? | Newswire","description":"Creating a press release headline is a work of art and science combined. Yes, it may be a difficult task to perfect, but we have the secret:","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be","og_locale":"en_US","og_type":"article","og_title":"How Long Should a Press Release's Headline Be?","og_description":"Creating a press release headline is a work of art and science combined. Yes, it may be a difficult task to perfect, but we have the secret:","og_url":"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2019-08-05T12:01:15+00:00","article_modified_time":"2019-08-23T15:51:07+00:00","og_image":[{"width":2000,"height":1500,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/07\/pexels-photo-261949.jpeg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be","url":"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be","name":"How Long Should a Press Release's Headline Be? | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/07\/pexels-photo-261949.jpeg","datePublished":"2019-08-05T12:01:15+00:00","dateModified":"2019-08-23T15:51:07+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Creating a press release headline is a work of art and science combined. Yes, it may be a difficult task to perfect, but we have the secret:","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/07\/pexels-photo-261949.jpeg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/07\/pexels-photo-261949.jpeg","width":2000,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/how-long-should-a-press-releases-headline-be#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"How Long Should a Press Release&#8217;s Headline Be?"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/7750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=7750"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/7750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/7766"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=7750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=7750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=7750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}