{"id":7730,"date":"2019-08-01T09:27:28","date_gmt":"2019-08-01T13:27:28","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=7730"},"modified":"2019-08-01T09:27:30","modified_gmt":"2019-08-01T13:27:30","slug":"formatting-a-press-release-video-script","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/formatting-a-press-release-video-script","title":{"rendered":"Formatting a Press Release Video Script"},"content":{"rendered":"\n<p>Formatting a press release video script can be a new process for most people. Press release videos can tap into the increasing consumption of visual content. Understanding how to structure your script can help deliver a professional and well-thought-out statement. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Traditional Press Release Format<\/h3>\n\n\n\n<p>The traditional press release format\nconsists of a few basic foundations. The headline is generally the first\ncomponent of a traditional release. It needs to be succinct and at the same\ntime, grab attention. Keywords can be the make or break detail in your\nheadline.<\/p>\n\n\n\n<p>Your first or introductory paragraph.\nThis paragraph summarizes your news. It\u2019s the place for the 5W\u2019s; who, what,\nwhere, when, and why. The remaining three or so paragraphs support your news\nand add important details. This is where you\u2019ll place facts, quotes, and links.\n<\/p>\n\n\n\n<p>The conclusion invites people to learn\nmore or take some type of action and includes contact information. This structure\nis important but it is quite different from a press release video script.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Formatting Your Press Release Video\nScript<\/h2>\n\n\n\n<p>Your headline is the title of your video.\nThis is important to keep in mind because your headline will either entice\npeople to click on your video or not. You can include the words \u201cpress release\u201d\nin your title to keep it 100% transparent, but this isn\u2019t a requirement. Your\ntitle should be informative, relevant, and unique. Your title\u2019s message should\nbe centered on the focus of your content and news.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">The First Minute:<\/span><\/h4>\n\n\n\n<p>Your press release video can be as long as you need it to be. However, the first minute or so needs to be much like the first paragraph of a traditional press release. Tell your audience what your news is and give them the details; the who, what, where, when, and why. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Diving Into the News:<\/span><\/h4>\n\n\n\n<p>After you\u2019ve told them what you\u2019re going to tell them, it\u2019s time to show. Video gives you the opportunity to show your audience your news. Consider creating a storyboard to outline the path and process. For example, if you\u2019re announcing the release of a new product you can include a demonstration using the product. You can also include authoritative testimonials. Like a traditional press release, format your video script with three main sections (or paragraphs). These sections will support your news. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Wrap is Up: <\/span><\/h4>\n\n\n\n<p>Conclude your press release with a call to action. Give your viewers a way to take action right now. You might include a website link, a free download, or some other step. You have their attention, leverage it. Give them your contact information and a next step to take. VIdeo press releases still need to be fact-based. They\u2019re not sales pitches. Be authentic and transparent. The benefit of a video press release is that you have the opportunity to tap into the power of visuals and use them to tell your story. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Formatting a press release video script can be a new process for most people. Press release videos can tap into &#8230;<\/p>\n","protected":false},"author":3,"featured_media":7780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[136,1615,1618,1616],"class_list":["post-7730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-press-release","tag-press-release-video-script","tag-video","tag-video-script"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Formatting a Press Release Video Script | Newswire<\/title>\n<meta name=\"description\" content=\"Creating a press release video script can be tricky and differs from a regular release. Want to know how to create one? Here are some tips:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/formatting-a-press-release-video-script\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formatting a Press Release Video Script\" \/>\n<meta property=\"og:description\" content=\"Creating a press release video script can be tricky and differs from a regular release. Want to know how to create one? 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