All press release distribution services are created equally, right? Actually, they\u2019re not. There are many differences between distribution outlets. Choosing the right one can mean the difference between achieving your goals, and not achieving them. Let\u2019s take a look at some of the key features to compare.<\/p>\n
Traffic<\/strong> Distribution Channels<\/strong> Features and Add-ons<\/strong> Analytics<\/strong> Ease of Use<\/strong> Cost<\/strong> Once you find a service that fits your needs, then you can evaluate whether it fits your budget. Remember that press release distribution doesn\u2019t have to be expensive.<\/p>\n","protected":false},"excerpt":{"rendered":" All press release distribution services are created equally, right? Actually, they\u2019re not. There are many differences between distribution outlets. Choosing …<\/p>\n","protected":false},"author":1,"featured_media":715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[63,64,62,61],"class_list":["post-714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-best-pr-service","tag-best-press-release-distribution","tag-compare-press-release-distribution-service","tag-press-release-service-comparison"],"acf":[],"yoast_head":"\n
\nHow much traffic does the press release distribution service have on a daily basis? You can usually find this information on the service\u2019s website. If you cannot, use Alexa\u2019s Traffic Ranking information to help you identify the traffic numbers. The more traffic a service has, the more it\u2019s watched by other sites and search engines. This isn\u2019t the only criteria to base your decision on, however.<\/p>\n
\nWhat sites, media outlets, and newswire services does the distribution service offer? In many cases you\u2019ll be comparing levels of membership. For example, a gold level with a distribution service may provide access to some channels, while their premium membership may add many more channels to choose from. You may also want to look to see if they offer localized distribution options or state by state distribution.<\/p>\n
\nCompare some of the extras. For example, does the service provide the ability to add graphics, images, links and video to your release? Do they support social media sharing and publication? Can you add a logo to your release?<\/p>\n
\nIt\u2019s much easier to measure and track success if a press release distribution service provides some analytics. Can you evaluate performance data and engagement for each press release? Can you manage press releases from a dashboard and create reports from the analytics?<\/p>\n
\nHow easy and intuitive is the user interface? Many press release distribution services will let you distribute a release for free. They may offer a trial membership or provide access to video demonstrations. Take some time to review the service and make sure you\u2019re comfortable. If it\u2019s too complicated, you may miss out on some features and functions that could improve your results.<\/p>\n
\nChoosing a press release distribution service is generally a matter of comparing the features you want and need, and balancing those with your budget. Paying more doesn\u2019t necessarily get you more, just like free isn\u2019t always a great idea. Compare features and functionality before cost.<\/p>\n