{"id":7039,"date":"2019-06-27T08:00:05","date_gmt":"2019-06-27T12:00:05","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=7039"},"modified":"2019-06-28T12:24:23","modified_gmt":"2019-06-28T16:24:23","slug":"which-social-media-network-is-best-for-your-business","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/which-social-media-network-is-best-for-your-business","title":{"rendered":"Which Social Media Network Is Best for Your Business?"},"content":{"rendered":"\n<iframe width=\"752\" height=\"453\" src=\"https:\/\/www.youtube.com\/embed\/6E-HhWFsvdw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p>When it comes to social media, you want to know where to focus your time and attention. You want to make sure that your efforts are well placed and are reaching their intended audience. It&#8217;s true that your return on investment will be better when you are solely focused on the best platform that meets your needs. When choosing the social media network that best benefits your business, consider these important questions\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Where Does My Audience Hang Out?<\/h3>\n\n\n\n<p>Make a list of the characteristics of your ideal customer. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/tenor-3.gif\" alt=\"\" class=\"wp-image-7080\" width=\"388\" height=\"216\"\/><\/figure><\/div>\n\n\n\n<p>What gender are they? What\u2019s their age? What\u2019s their annual income? What do they enjoy doing and what is important to them?<\/p>\n\n\n\n<p> Start with the demographics and then explore the behaviors or psychographics. Then, take a look at the statistics for each social media site. Most sites will show you the demographics of their users. You can also visit sites like Hootsuite, who make it their business to stay on top of social media behavior and statistics. Keep in mind that you want the most recent demographic data because it changes over time. <\/p>\n\n\n\n<p><em>For<\/em> <em>example:<\/em> Facebook used to be used by college kids and now it\u2019s used by middle-aged women. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. What Information Format Does My Audience Best Respond To?<\/h3>\n\n\n\n<p>There are different content formats to consider. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/instagram-vs-twitter.jpg\" alt=\"\" class=\"wp-image-7083\" width=\"434\" height=\"244\"\/><\/figure><\/div>\n\n\n\n<p><em>For<\/em> <em>example<\/em>: Let\u2019s say that your audience is present on YouTube and LinkedIn. Great. But if you know that your audience responds much better to video than they do to text content, that would make YouTube a better choice. <\/p>\n\n\n\n<p>That said, some social media networks do support different content formats. If you\u2019re not sure what content format your audience best responds to, look to your past blog content or to your direct competition. What formats are they having success with?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. What\u2019s Your Industry and Business Model?<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/giphy-6.gif\" alt=\"\" class=\"wp-image-7085\" width=\"261\" height=\"227\"\/><\/figure><\/div>\n\n\n\n<p>You\u2019ll find that some social media platforms work better for Business to Consumer, while others work better for Business to Business.<\/p>\n\n\n\n<p>Service-based businesses may have better results from more personalized social channels like Facebook. This is because certain products sell better when visualized.<\/p>\n\n\n\n<p>The best advice, once you choose a social media network to focus on, is to stay focused on one until you\u2019re seeing consistent results. You will be tempted to post and be active on other social channels, but creating a consistent flow can increase your engagement.<\/p>\n\n\n\n<p>Once you have good systems in place and your following is steadily growing, then you can add another social media network to your marketing mix. <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to social media, you want to know where to focus your time and attention. You want to &#8230;<\/p>\n","protected":false},"author":3,"featured_media":7079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1019],"tags":[1140,1141,1352,1105,1433,1330,1422,1435,1104],"class_list":["post-7039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-facebook","tag-instagram","tag-reddit","tag-social-media","tag-social-media-101","tag-social-media-business","tag-social-media-business-strategy","tag-social-media-guru","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which Social Media Network Is Best for Your Business? | Newswire<\/title>\n<meta name=\"description\" content=\"From Facebook to Reddit, determining which Social Media Platform best fits your business can be challenging. Here are some ways you can narrow down your best fit:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/which-social-media-network-is-best-for-your-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which Social Media Network Is Best for Your Business?\" \/>\n<meta property=\"og:description\" content=\"From Facebook to Reddit, determining which Social Media Platform best fits your business can be challenging. Here are some ways you can narrow down your best fit:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/which-social-media-network-is-best-for-your-business\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-27T12:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-28T16:24:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/1200x675_VRBlogNew_Social-media-and-your-business-Choosing-the-best-platform.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/which-social-media-network-is-best-for-your-business\",\"url\":\"https:\/\/www.newswire.com\/blog\/which-social-media-network-is-best-for-your-business\",\"name\":\"Which Social Media Network Is Best for Your Business? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/which-social-media-network-is-best-for-your-business#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/which-social-media-network-is-best-for-your-business#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/1200x675_VRBlogNew_Social-media-and-your-business-Choosing-the-best-platform.jpg\",\"datePublished\":\"2019-06-27T12:00:05+00:00\",\"dateModified\":\"2019-06-28T16:24:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"From Facebook to Reddit, determining which Social Media Platform best fits your business can be challenging. 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