{"id":7034,"date":"2019-06-11T12:03:59","date_gmt":"2019-06-11T16:03:59","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=7034"},"modified":"2019-06-12T16:09:47","modified_gmt":"2019-06-12T20:09:47","slug":"top-5-ways-press-releases-support-event-marketing","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing","title":{"rendered":"Top 5 Ways Press Releases Support Event Marketing"},"content":{"rendered":"\n
Event marketing is on the rise. Brands are leveraging the power of bringing people together for a common cause. And events, online or off, are fantastic ways to crease momentum, launch products or services, share specialized knowledge and so much more.<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n
To get the most out of your event, make sure you have ramped up the excitement around it. Have you reached out to as many people as you can to share the announcement? Have you generated as much press and PR as possible? There are several different ways you can use press releases to reach your event marketing goals.<\/p>\n\n\n\n
Traditional Press Release<\/h3>\n\n\n\n
You can leverage press release in the traditional sense.\nWrite a press release announcing your event. It\u2019s newsworthy. Focus on the\nbenefit of the event and answer the 5 W\u2019s: who, what, where, when, and why. If\nyou\u2019ve held the event before (such as if it\u2019s an annual event), then share\ninformation from the last event \u2013 including who was there, what was\naccomplished. You might even share quotes and photos from the event. If it\u2019s a\nnew event, you can share quotes from people who are presenting. <\/p>\n\n\n\n
Promote Your Content<\/h3>\n\n\n\n
If you\u2019re sharing any new content at the event, you can\nwrite blog posts about what your company is doing at the event\nand what people will get excited about. You can ask other presenters to write\nguest blog posts as well. <\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n
Share your content! Have your chosen influencer and reporters share your post online!<\/p>\n\n\n\n
And any new content that you create and share can be\npromoted with a press release. Keep in mind that this includes content released\nduring the event. For example, if you give all attendees a workbook, you can\nsell or give the workbook away after the event. Create a press release to\nannounce this new product. <\/p>\n\n\n\n
Drive Traffic to Your Landing Page<\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n\n
Consider creating a unique landing page for the event.\nProvide all of the information about the event and give people an opportunity\nto sign up for news about the event. Consider integrating video into the\nlanding page to help people connect with your brand and want to learn more.\nDon\u2019t forget to put your social follow links on your landing page as well.\nThen, because you have a new landing page, this is something that you can\nannounce with a press release. It can be short and sweet. <\/p>\n\n\n\n
Social Media <\/h3>\n\n\n\n
Whether your event is on social media, as a Facebook event, or it\u2019s another type of event, you can use social media to promote it. Before, during, and after the event, social media can play a critical role in the engagement, excitement, and attendance at your event. In your release, be sure to share how people can find out more information about your event on social media. <\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n
Redirecting them to a social media page with your event info, here are some things you MUST<\/strong> include:<\/p>\n\n\n\n
1. Location<\/p>\n\n\n\n
2. Time + Day<\/p>\n\n\n\n
3. How they can engage with the event<\/p>\n\n\n\n
4. How they can attend <\/p>\n\n\n\n
New Additions<\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n\n
One tactic is to slowly release information to the public about the event. For example, let’s say that you\u2019re holding a workshop and six experts are speaking. You might share the first four experts in the original press release and then announce two more speakers in a subsequent release. It\u2019s a way to continue the promotion and to build anticipation. <\/p>\n\n\n\n
Press releases are an important part of event promotion and marketing. They can be leveraged to help you reach a number of goals. Using a release, you can create step-by-step suspension: from announcements to wrapping things up and everything in between! <\/p>\n","protected":false},"excerpt":{"rendered":"
Event marketing is on the rise. Brands are leveraging the power of bringing people together for a common cause. And …<\/p>\n","protected":false},"author":3,"featured_media":7057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1019],"tags":[1424,1427,1423,136,1425,97,1426],"class_list":["post-7034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-event-marketing","tag-event-planning-tips","tag-pr-events","tag-press-release","tag-press-release-event-marketing","tag-press-release-tips-2","tag-top-5"],"acf":[],"yoast_head":"\n
Top 5 Ways Press Releases Support Event Marketing | Newswire<\/title>\n<meta name=\"description\" content=\"Get everyone talking about your event by utilizing a press release! Use these 5 tips to help you get traction on social media, making your event unforgettable!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Ways Press Releases Support Event Marketing\" \/>\n<meta property=\"og:description\" content=\"Get everyone talking about your event by utilizing a press release! Use these 5 tips to help you get traction on social media, making your event unforgettable!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-11T16:03:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-12T20:09:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/event_header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing\",\"url\":\"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing\",\"name\":\"Top 5 Ways Press Releases Support Event Marketing | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/event_header.jpg\",\"datePublished\":\"2019-06-11T16:03:59+00:00\",\"dateModified\":\"2019-06-12T20:09:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Get everyone talking about your event by utilizing a press release! Use these 5 tips to help you get traction on social media, making your event unforgettable!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/event_header.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/event_header.jpg\",\"width\":540,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top 5 Ways Press Releases Support Event Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Top 5 Ways Press Releases Support Event Marketing | Newswire","description":"Get everyone talking about your event by utilizing a press release! Use these 5 tips to help you get traction on social media, making your event unforgettable!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing","og_locale":"en_US","og_type":"article","og_title":"Top 5 Ways Press Releases Support Event Marketing","og_description":"Get everyone talking about your event by utilizing a press release! Use these 5 tips to help you get traction on social media, making your event unforgettable!","og_url":"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2019-06-11T16:03:59+00:00","article_modified_time":"2019-06-12T20:09:47+00:00","og_image":[{"width":540,"height":250,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/event_header.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing","url":"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing","name":"Top 5 Ways Press Releases Support Event Marketing | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/event_header.jpg","datePublished":"2019-06-11T16:03:59+00:00","dateModified":"2019-06-12T20:09:47+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Get everyone talking about your event by utilizing a press release! Use these 5 tips to help you get traction on social media, making your event unforgettable!","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/event_header.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/event_header.jpg","width":540,"height":250},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/top-5-ways-press-releases-support-event-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Top 5 Ways Press Releases Support Event Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/7034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=7034"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/7034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/7057"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=7034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=7034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=7034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/giphy-1.gif\")
<\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/Reseau-follow.gif\")
<\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/3ff10962924151.5aa008c8a1e2e-2.gif\")
<\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/fitness-gif.gif\")
<\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/giphy-2.gif\")
<\/figure><\/div>\n\n\n\n