{"id":7032,"date":"2019-06-24T08:00:31","date_gmt":"2019-06-24T12:00:31","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=7032"},"modified":"2019-06-27T15:57:13","modified_gmt":"2019-06-27T19:57:13","slug":"lets-talk-is-using-hashtags-still-worth-it","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/lets-talk-is-using-hashtags-still-worth-it","title":{"rendered":"#Let&#8217;sTalk: Is Using #Hashtags Still Worth It?"},"content":{"rendered":"\n<iframe width=\"752\" height=\"453\" src=\"https:\/\/www.youtube.com\/embed\/gYnBSiHkKAM\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p>Hashtags are everywhere. They have become so\u00a0common that it seems like they are automatically placed on every type of content. Whether it be an Instagram story or Reddit post, you can find a hashtag in there somewhere. The truth is that hashtags aren&#8217;t always useful. It really depends on where you use your hashtag and how you use it.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a Hashtag?<\/h3>\n\n\n\n<p>Originally, a hashtag \u2013 a word or phrase marked with the #\nsymbol before it \u2013 was a way to add keywords to social posts. It\u2019s used to\nidentify the topic. For example, a post on press releases might have the\nhashtag #pressrelease at the end of it. <\/p>\n\n\n\n<p>Hashtags can make content searchable on a variety of\nsocial sites, but they\u2019re completely irrelevant on other sites. And, because\nthere are those operating online who look to take advantage, you\u2019ll find\nhashtag spammers. You\u2019ll find people who add hundreds of hashtags to their\ncontent to make it show up on tons of irrelevant searches. And you\u2019ll find some\nmarketers and spammers using the most popular hashtags, even though they\u2019re not\nrelevant, to get attention for their posts. <\/p>\n\n\n\n<p>All of this less than stand up activity means that hashtag\nvalue has diminished. However, it can still be worth it to use hashtags. <\/p>\n\n\n\n<p>On Facebook, don\u2019t use hashtags. They have no value. They\u2019re not searchable and using them can make you look unprofessional. This means if you post something on Instagram and it is connected to Facebook, the hashtags transfer over too.  A better approach is to create separate posts for Facebook and Twitter.<\/p>\n\n\n\n<p>On Instagram, yes, use hashtags. In fact, you can use up\nto 30 on Instagram. As with any tactic, to maintain credibility and to get the\nmost from your efforts you\u2019ll want to research the best hashtags for your niche\nand topic. What is your audience searching for? You will also want to consider\nsplit testing hashtags.<\/p>\n\n\n\n<p>On Twitter, you can use 1 or 2 hashtags. Like Instagram,\ndo your research and test what works best for your audience.<\/p>\n\n\n\n<p>On Pinterest, skip the hashtags. There\u2019s little data to\nshow that it improves your Pin\u2019s results. Instead, continue to include keywords\nin your description. <\/p>\n\n\n\n<p>LinkedIn actually uses hashtags and recommends up to\nthree. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best Practices<\/h3>\n\n\n\n<p>Using hashtags, like anything, requires attention and a strategy. Research what influencers are doing. Research what your audience is searching for. Test hashtags just like you would test keywords. <\/p>\n\n\n\n<p>You may also consider branding your business with a unique hashtag for your most powerful and valuable content. When working with influencers, create a hashtag for your collaboration. Work with them on creative ideas that other users can distinguish. <\/p>\n\n\n\n<p>Using hashtags is definitely still worth it. However, it\u2019s not going to be effective on all social sites. Create your content and hashtag strategy. Research your audience, industry, and trends, and test your efforts.  <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hashtags are everywhere. They have become so\u00a0common that it seems like they are automatically placed on every type of content. &#8230;<\/p>\n","protected":false},"author":3,"featured_media":7133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[1446,1141,1351,1105,1349,1448,1143,1447],"class_list":["post-7032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-hashtags","tag-instagram","tag-pinterest","tag-social-media","tag-social-media-best-practices","tag-social-media-ideas","tag-social-media-marketing","tag-social-media-update"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#Let&#039;sTalk: Is Using #Hashtags Still Worth It? | Newswire<\/title>\n<meta name=\"description\" content=\"#Hashtags used to be the online trend, and still are today! But, what platforms are they acceptable to use on? Learn more about the fate of hashtags:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/lets-talk-is-using-hashtags-still-worth-it\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#Let&#039;sTalk: Is Using #Hashtags Still Worth It?\" \/>\n<meta property=\"og:description\" content=\"#Hashtags used to be the online trend, and still are today! But, what platforms are they acceptable to use on? Learn more about the fate of hashtags:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/lets-talk-is-using-hashtags-still-worth-it\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-24T12:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-27T19:57:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/shortstack-blog-can-hashtag-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"955\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/lets-talk-is-using-hashtags-still-worth-it\",\"url\":\"https:\/\/www.newswire.com\/blog\/lets-talk-is-using-hashtags-still-worth-it\",\"name\":\"#Let'sTalk: Is Using #Hashtags Still Worth It? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/lets-talk-is-using-hashtags-still-worth-it#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/lets-talk-is-using-hashtags-still-worth-it#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/shortstack-blog-can-hashtag-1.jpg\",\"datePublished\":\"2019-06-24T12:00:31+00:00\",\"dateModified\":\"2019-06-27T19:57:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"#Hashtags used to be the online trend, and still are today! 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