{"id":7020,"date":"2019-06-15T10:30:24","date_gmt":"2019-06-15T14:30:24","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=7020"},"modified":"2019-06-19T12:02:51","modified_gmt":"2019-06-19T16:02:51","slug":"why-putting-a-reporters-need-before-your-own-is-important","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/why-putting-a-reporters-need-before-your-own-is-important","title":{"rendered":"Why Putting a Reporter\u2019s Needs Before Your Own is Important"},"content":{"rendered":"\n<iframe width=\"752\" height=\"423\" src=\"https:\/\/www.youtube.com\/embed\/-fSoOipA3E4\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p>When you\u2019re focused on your brand\u2019s press\nand public relations, it can be difficult to focus on the needs of others.\nHowever, that\u2019s exactly what you need to do if you want to work successfully\nwith a reporter or other members of the media. Putting their needs before your\nown is important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Making the Pitch<\/span><\/h2>\n\n\n\n<p>When you make a pitch to a reporter, you\u2019re likely quite anxious about not only the process but also their response. It\u2019s easy to be focused on what you need from the reporter. If you can shift your attention to what the reporter needs, you will get a better response. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audience: <\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/06\/giphy-18.gif\" alt=\"\" class=\"wp-image-7271\" width=\"349\" height=\"197\"\/><\/figure><\/div>\n\n\n\n<p>When writing your pitch, keep the journalist\u2019s audience at the forefront. What do they want to know and how will your information help them? <\/p>\n\n\n\n<p>Your chosen media representative is not going to write the story for themselves &#8211;they are writing it for <em>their<\/em> audience. If you are focused on their audience, it will help you create a stronger pitch. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Timeline:<\/h3>\n\n\n\n<p>Yes, you probably have a timeline to work with, but the journalist doesn\u2019t care about your timeline. They have deadlines to meet. <\/p>\n\n\n\n<p>Try and learn their timeline and work <em>extra<\/em> hard to meet it. It shows that you care enough to go a step further. This, in turn, will help you create a solid relationship with that person. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make It Easy:<\/h3>\n\n\n\n<p>If we\u2019re being up front, a pitch that basically writes the story for them stands a better chance of getting covered.<\/p>\n\n\n\n<p>Yes, a pitch should be short and sweet, but you also want to paint a picture of the story. Give away as much details as needed, but keep them wanting to read the release.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Writing the Release<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/06\/90eh-1.gif\" alt=\"\" class=\"wp-image-7415\" width=\"413\" height=\"232\"\/><\/figure><\/div>\n\n\n\n<p>Writing a press release is different than sending a pitch. Yet the same \u201cjournalist first\u201d approach should be embraced.<\/p>\n\n\n\n<p>Think about the type of journalists you are pitching to before writing your release. Include all the informative details they are going to need when writing the story. <\/p>\n\n\n\n<p><em>Side Note<\/em>: Never forget your contact info! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Newsworthy:<\/h3>\n\n\n\n<p>Ask yourself, will the reporter think this is newsworthy? Is it timely, relevant, and important for their audience? Will their audience care? Put yourself in their shoes and ask these important questions before you send them a press release.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facts, Quotes, &amp; Information: <\/h3>\n\n\n\n<p>In addition to placing relevant and valuable facts in your release, be sure to provide them with resources for further information. This could be a link to a downloadable PDF or a link directed to your media page. <\/p>\n\n\n\n<p>You should always put the reporter first when building a media relationship. Promote their content and provide them with assistance when needed. This shows them that the relationship you are trying to cultivate is a two-way street. And when you\u2019re working together for the first time, be the best professional they\u2019ve ever worked with, so they want to work with you again. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re focused on your brand\u2019s press and public relations, it can be difficult to focus on the needs of &#8230;<\/p>\n","protected":false},"author":3,"featured_media":7273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1200,1454,1456,136,1453],"class_list":["post-7020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-media-release","tag-pitchign-to-the-press","tag-pitching-to-press","tag-press-release","tag-reporters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Putting a Reporter\u2019s Needs Before Your Own is Important | Newswire<\/title>\n<meta name=\"description\" content=\"Think about who is writing your story before you think about yourself. 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