{"id":7007,"date":"2019-06-17T08:00:30","date_gmt":"2019-06-17T12:00:30","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=7007"},"modified":"2019-06-19T11:54:21","modified_gmt":"2019-06-19T15:54:21","slug":"can-press-releases-be-written-into-blog-posts","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts","title":{"rendered":"Can Press Releases Be Written into Blog Posts?"},"content":{"rendered":"\n<iframe width=\"752\" height=\"423\" src=\"https:\/\/www.youtube.com\/embed\/bVfx7U-4ZC8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p>One of the challenges with content marketing of any type, including press release marketing, is that you want to get the most from your content. Repurposing and reusing content can help get your message across to several audiences. This can also help increase awareness and engagement. Not to mention, stretch your marketing dollar! <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Creating Blog Posts from Press Releases<\/h2>\n\n\n\n<p>One of the ways you can repurpose or reuse content is by making your release into a blog post. Those blog posts can then be promoted on social media via email! <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/giphy-16.gif\" alt=\"\" class=\"wp-image-7192\" width=\"386\" height=\"231\"\/><\/figure><\/div>\n\n\n\n<p>Let\u2019s take a look at some of the key considerations when turning a press release into a blog post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Key Components:<\/span><\/h3>\n\n\n\n<p>Chances are, there are probably three key points in your press release that you\u2019ve written to support your news. <\/p>\n\n\n\n<p><em>For example<\/em>: If you just release new research results, you will focus on three key points on how your work can impact the public. Each of these points can be expanded and created into separate blog posts or one long one. -It all depends on what your audience prefers. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Facts:<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/tenor-5-1.gif\" alt=\"\" class=\"wp-image-7194\" width=\"366\" height=\"202\"\/><\/figure><\/div>\n\n\n\n<p>The facts that you lay out in your press release can be turned into content. Blog posts don\u2019t have to be text. You can create an infographic that represents your press release data. <\/p>\n\n\n\n<p>Regardless of your content format, sharing facts from your release and expanding on them provides your audience with valuable content. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Verbatim<\/span><\/h3>\n\n\n\n<p>What about simply cutting and pasting the\npress release content into a blog post? You can do this, but there are some\nadditional considerations. If you cut and paste, consider adding the phrase\n\u201cpress release\u201d to your title so your readers aren\u2019t confused. As you know, a\npress release has a different voice and tone and it\u2019s probably different from\nyour blog voice. <\/p>\n\n\n\n<p>You can also keep the content but change the voice and language a bit so that it read more like a blog post and less like a press release. Just a little bit of formatting and editing should make this an easy process. When it comes to repurposing press releases, think outside the box a bit. Get creative and share your news with your blog audience in a way that they\u2019ll appreciate and engage with.  <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the challenges with content marketing of any type, including press release marketing, is that you want to get &#8230;<\/p>\n","protected":false},"author":3,"featured_media":7196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1015],"tags":[1469,136],"class_list":["post-7007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-101","tag-blog-post","tag-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can Press Releases Be Written into Blog Posts? | Newswire<\/title>\n<meta name=\"description\" content=\"Stretch that press release out the best way as possbile: Make it into a blog post! You can create frenzy from your PR by simply repurposing!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Press Releases Be Written into Blog Posts?\" \/>\n<meta property=\"og:description\" content=\"Stretch that press release out the best way as possbile: Make it into a blog post! You can create frenzy from your PR by simply repurposing!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-17T12:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-19T15:54:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/photo-1499750310107-5fef28a66643.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts\",\"url\":\"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts\",\"name\":\"Can Press Releases Be Written into Blog Posts? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/photo-1499750310107-5fef28a66643.jpeg\",\"datePublished\":\"2019-06-17T12:00:30+00:00\",\"dateModified\":\"2019-06-19T15:54:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Stretch that press release out the best way as possbile: Make it into a blog post! You can create frenzy from your PR by simply repurposing!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/photo-1499750310107-5fef28a66643.jpeg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/photo-1499750310107-5fef28a66643.jpeg\",\"width\":1050,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can Press Releases Be Written into Blog Posts?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Can Press Releases Be Written into Blog Posts? | Newswire","description":"Stretch that press release out the best way as possbile: Make it into a blog post! You can create frenzy from your PR by simply repurposing!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts","og_locale":"en_US","og_type":"article","og_title":"Can Press Releases Be Written into Blog Posts?","og_description":"Stretch that press release out the best way as possbile: Make it into a blog post! You can create frenzy from your PR by simply repurposing!","og_url":"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2019-06-17T12:00:30+00:00","article_modified_time":"2019-06-19T15:54:21+00:00","og_image":[{"width":1050,"height":700,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/photo-1499750310107-5fef28a66643.jpeg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts","url":"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts","name":"Can Press Releases Be Written into Blog Posts? | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/photo-1499750310107-5fef28a66643.jpeg","datePublished":"2019-06-17T12:00:30+00:00","dateModified":"2019-06-19T15:54:21+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Stretch that press release out the best way as possbile: Make it into a blog post! You can create frenzy from your PR by simply repurposing!","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/photo-1499750310107-5fef28a66643.jpeg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/05\/photo-1499750310107-5fef28a66643.jpeg","width":1050,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/can-press-releases-be-written-into-blog-posts#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Can Press Releases Be Written into Blog Posts?"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/7007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=7007"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/7007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/7196"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=7007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=7007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=7007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}