{"id":7005,"date":"2019-06-11T08:00:53","date_gmt":"2019-06-11T12:00:53","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=7005"},"modified":"2019-06-03T13:43:56","modified_gmt":"2019-06-03T17:43:56","slug":"can-influencer-marketing-backfire","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/can-influencer-marketing-backfire","title":{"rendered":"Can Influencer Marketing Backfire?"},"content":{"rendered":"\n<p>Influencer marketing is being touted as the golden tool in any brand\u2019s marketing toolbox. It is foolproof and powerful, right? Well, the truth is that when a brand makes mistakes, influencer marketing can actually harm your brand and your business. Influencer marketing <em>can<\/em> in fact backfire. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Let\u2019s look at some examples of how it can go wrong and how to avoid the mistakes that cause problems:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Too Many Influencers:<\/h3>\n\n\n\n<p>Having too many influencers promote your product\/service can cause you to <strong><em>lose<\/em><\/strong> <strong><em>credibility<\/em><\/strong>. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/06\/tumblr_orq0gsmpyl1tnifn9o1_500.gif\" alt=\"\" class=\"wp-image-7223\" width=\"376\" height=\"161\"\/><\/figure><\/div>\n\n\n\n<p><em>For example<\/em>: Have you ever noticed the same giveaway contest being held on Instagram by dozens of influencers? They\u2019re all giving away the same package and promoting a contest. <\/p>\n\n\n\n<p>It\u2019s\ninfluencer marketing at its worst. The mistake, the brand has created a\npartnership with too many influencers for the same product. It causes you to\nlose credibility with your audience. Instead, hand pick a few (or even just\none) influencer to promote your product. You\u2019ll maintain credibility and build\nstronger online relationships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uncontrolled Content:<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/06\/2WTNKCF.gif\" alt=\"\" class=\"wp-image-7225\" width=\"359\" height=\"202\"\/><\/figure><\/div>\n\n\n\n<p>It\u2019s quite possible that an influencer can go off script when talking about your brand or product and cause more harm than good. It\u2019s happened to brands before and it can be damaging.<\/p>\n\n\n\n<p>The mistake is not stipulating the content in your agreement with the influencer. Not having a strong enough relationship with the influencer also causes issues. <\/p>\n\n\n\n<p>When choosing an influencer to work with, you cannot dive into everything head first. Make sure they understand your business and branding. Ensure they are a perfect extension to your company. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wrong Influencer:<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/06\/giphy-17.gif\" alt=\"\" class=\"wp-image-7227\" width=\"330\" height=\"186\"\/><\/figure><\/div>\n\n\n\n<p>It may sound ridiculous, but some brands create agreements with influencers that are outside of their audience or niche. It\u2019s like putting a NASCAR ad on Martha Stewart\u2019s website. It just doesn\u2019t make sense. <\/p>\n\n\n\n<p>When engaging in influencer marketing, do your <a href=\"https:\/\/www.newswire.com\/blog\/is-an-influencer-and-media-database-worth-the-investment-in-2019\">research<\/a>. There are many ways you can find the right influencers. From a database to researching who your competitor is using, there are options. Choosing an influencer who is in your niche and has a similar audience to yours is imperative. Otherwise, you are throwing away money. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>In the past few years, many brands have gotten in trouble with content that came across to their audience as insensitive. Pepsi and Kendall Jenner, Katie Price and Snickers. Bad timing can possibly be at the center of it all. <\/p>\n\n\n\n<p>An influencer can get in trouble with their audience for something they\u2019ve said and done, and your content can get caught in the middle of it. Do your research, plan well, and stay on top of your <a href=\"https:\/\/www.newswire.com\/blog\/best-media-monitoring-practices-for-optimal-brand-tracking\">brand mentions<\/a> online. It\u2019s the best way to control your reputation and your influencer marketing results. Influencer marketing can absolutely backfire, but it\u2019s less likely to when you are strategic with your efforts. <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing is being touted as the golden tool in any brand\u2019s marketing toolbox. It is foolproof and powerful, right? &#8230;<\/p>\n","protected":false},"author":3,"featured_media":7222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[1283,1458,1488,950,1345],"class_list":["post-7005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-influencer","tag-influencer-marketing","tag-influencer-marketing-101","tag-influencer-marketing-tips","tag-influencer-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can Influencer Marketing Backfire? | Newswire<\/title>\n<meta name=\"description\" content=\"There are simple rules companies must follow when participating in influencer marketing. 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