{"id":7003,"date":"2019-06-10T08:00:47","date_gmt":"2019-06-10T12:00:47","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=7003"},"modified":"2019-06-03T13:36:53","modified_gmt":"2019-06-03T17:36:53","slug":"beware-ai-artificial-influencers","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/beware-ai-artificial-influencers","title":{"rendered":"Beware AI: Artificial Influencers"},"content":{"rendered":"\n<p>Influencer marketing is huge. In fact,\naccording to Influencer Marketing Hub, in 2019, Influencer\nMarketing is predicted to grow to more than double 2017 figures. That big\ngrowth also means more technology is being dedicated to influencer marketing.\nThat means more apps and software to track efforts and results. And in this\ncase, it also means the introduction of Artificial Influencers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">What are Artificial Influencers?<\/span><\/h2>\n\n\n\n<p>Artificial Influencers are influencers that are computer generated. <\/p>\n\n\n\n<p>They do not share their own personal thoughts, photos, or experiences. These artificial influencers are computer creations sharing strategic and highly targeted posts on their feed. The only intent they have is to convert and cash in. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Examples of Artificial Influencers<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Shudu Gram:<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-03-at-11.59.15-AM.png\" alt=\"\" class=\"wp-image-7231\" width=\"346\" height=\"341\"\/><figcaption><em>Photo via @shudu.gram<\/em> Instagram<\/figcaption><\/figure><\/div>\n\n\n\n<p>According to AdWeek, Shudu Gram, is \u201ca South African Instagram model with flawless dark skin and a perfectly symmetrical face. She has garnered 130,000 followers since appearing on the platform a little over a year ago. She\u2019s modeled Fenty Beauty lipstick, and she\u2019s currently penning an editorial for a major online publication.\u201d <\/p>\n\n\n\n<p>You can find Shudu at <a href=\"https:\/\/www.instagram.com\/shudu.gram\/?hl=en\">https:\/\/www.instagram.com\/shudu.gram\/?hl=en<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lil Miquela:<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-03-at-12.00.36-PM.png\" alt=\"\" class=\"wp-image-7232\" width=\"318\" height=\"481\"\/><figcaption><em>Photo via @lilmiquela<\/em> Instagram<\/figcaption><\/figure><\/div>\n\n\n\n<p>Lil Miquela is another example of an artificial influencer. According to Verizon.com, &#8220;The freckled, 19-year-old California model and Instagram influencer champions causes such as the Black Lives Matter and the Innocence Project and promotes brands like Coach and Prada to 1.5 million followers.&#8221; She too is a digitally created character, not a real person.&nbsp; <\/p>\n\n\n\n<p>You can find Lil Miquela at <a href=\"https:\/\/www.instagram.com\/lilmiquela\/?hl=en\">https:\/\/www.instagram.com\/lilmiquela\/?hl=en<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>These are two primary examples of hundreds of AI Influencers who are representing brands and creating a following. What\u2019s the problem? Maybe there\u2019s no problem at all.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">A Question of Ethics<\/span><\/h2>\n\n\n\n<p>One of the biggest potential issues with AI: Brands losing trust with their audience for using computer-generated influencers. Most followers understand that influencers are representing a product or service in exchange for a check. <em>That is how they make a living<\/em>. But, can they trust an AI? <\/p>\n\n\n\n<p><em>For example<\/em>: Shudu represents makeup yet she doesn\u2019t actually wear the makeup, so how can her message be trusted? In the eyes of most consumers, it can\u2019t. And this is the biggest issue for brands.  <\/p>\n\n\n\n<p>Conversely, if brands create their own AI, they can control everything. From content to building a following, to leveraging the power of influencer marketing <em>&#8211;they have control<\/em>. In many ways, it can give a brand complete control over their message in ways that traditional influencer marketing cannot. AI may simply be a new way of advertising and content marketing. Brands will have to stay in the loop on consumer feedback and decide if this is a path they take or if they stay with traditional, human, influencers. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing is huge. In fact, according to Influencer Marketing Hub, in 2019, Influencer Marketing is predicted to grow to &#8230;<\/p>\n","protected":false},"author":3,"featured_media":7233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[1491,1141,1490,1105,1282],"class_list":["post-7003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-influencer-social-media","tag-instagram","tag-instagram-influencer","tag-social-media","tag-social-media-influencer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beware AI: Artificial Influencers | Newswire<\/title>\n<meta name=\"description\" content=\"Using Artificial Influencers for your campaigns can be tricky. 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