{"id":6811,"date":"2019-05-24T08:00:02","date_gmt":"2019-05-24T12:00:02","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6811"},"modified":"2019-05-24T10:14:45","modified_gmt":"2019-05-24T14:14:45","slug":"how-to-approach-a-rebrand-on-social-media","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-approach-a-rebrand-on-social-media","title":{"rendered":"How to Approach a Rebrand on Social Media"},"content":{"rendered":"\n

At some point, most businesses struggle with their identity. It\u2019s a common symptom if you\u2019ve been around for a while. It can also happen if a company has lost their connection with their audience. Social media can be a powerful tool in the rebranding process. Let everyone know you have a new look, or have taken a slightly different path by sharing it on Facebook, Twitter, Instagram, etc. <\/p>\n\n\n\n

Rebranding is not always a straightforward or linear process. This blog will guide you on how to optimize your rebranding results.<\/p>\n\n\n\n

Before You Rebrand:<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Before you start the process of\nrebranding on social media, there are a few steps to take. These steps are\ncritical to your success, so don\u2019t skip them and jump right into posting content.<\/p>\n\n\n\n

1. Research your Brand <\/h4>\n\n\n\n

Do the due diligence and spend a good amount of time researching brand sentiment now. Know why it isn\u2019t resonating so you can create a plan to connect again with your audience. <\/p>\n\n\n\n

2. Establish your Message<\/h4>\n\n\n\n

What EXACTLY is your brand? What is your message, voice, and what tone are you going to use on each social media channel? Define this in writing so that anyone who creates content for you or who manages your social media knows how to communicate.<\/p>\n\n\n\n

3. Research your Competition<\/h4>\n\n\n\n

See what they are made of and set yourself apart. Know what makes your brand different. That allows you to communicate your unique strengths and quality. <\/p>\n\n\n\n

Create systems to listen, monitor, and\ncontinually assess. You have to\nknow if your branding is working. Implement systems from the get-go that\nsupport you to know how you\u2019re performing.<\/p>\n\n\n\n

During the Rebrand:<\/h2>\n\n\n\n

Create your content ahead of time and\ncreate a posting schedule. Keep in mind that your content\u2019s voice and tone need\nto match your rebrand. <\/p>\n\n\n\n

Post your content with a system in place\nto monitor results. Make sure that people are responding to your rebrand in the\nintended way. Embrace brand monitoring tools and tactics.<\/p>\n\n\n\n

Encourage Engagement:<\/h4>\n\n\n\n

One of the best ways to know if your rebranding is effective is to encourage engagement and invite conversations with your followers. You can ask them outright what they think about the rebrand and if it\u2019s working for them.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Speaking of asking your followers for their opinion… <\/p>\n\n\n\n

As you initiate the rebranding process, let your customers, followers, and connection know you are rebranding. You don\u2019t want to lose anyone in the process, and these people may be the best resources for feedback. The most important steps you can take is to continue to communicate your message. <\/p>\n\n\n\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

At some point, most businesses struggle with their identity. It\u2019s a common symptom if you\u2019ve been around for a while. …<\/p>\n","protected":false},"author":3,"featured_media":6853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1019],"tags":[1411,1141,1408,1105],"class_list":["post-6811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business-tips","tag-instagram","tag-rebrand","tag-social-media"],"acf":[],"yoast_head":"\nHow to Approach a Rebrand on Social Media | Newswire<\/title>\n<meta name=\"description\" content=\"Revitalize your brand today and learn how to introduce yourself again onto Social Media! Rebranding is critical to company development. 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Here's why:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-approach-a-rebrand-on-social-media\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-24T12:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-24T14:14:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/seo-rebranding-760x400.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-approach-a-rebrand-on-social-media\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-approach-a-rebrand-on-social-media\",\"name\":\"How to Approach a Rebrand on Social Media | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-approach-a-rebrand-on-social-media#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-approach-a-rebrand-on-social-media#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/seo-rebranding-760x400.png\",\"datePublished\":\"2019-05-24T12:00:02+00:00\",\"dateModified\":\"2019-05-24T14:14:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Revitalize your brand today and learn how to introduce yourself again onto Social Media! 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