{"id":6776,"date":"2019-05-15T08:00:44","date_gmt":"2019-05-15T12:00:44","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6776"},"modified":"2019-05-23T11:30:32","modified_gmt":"2019-05-23T15:30:32","slug":"best-media-monitoring-practices-for-optimal-brand-tracking","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/best-media-monitoring-practices-for-optimal-brand-tracking","title":{"rendered":"Best Media Monitoring Practices for Optimal Brand Tracking"},"content":{"rendered":"\n
There are many benefits to social media monitoring. You can stay on top of your audience’s prospects and interests. How? By keeping tabs on your industry and see what your competitors are up to. Most importantly, track specifics that relate to your brand. Media Monitoring can change the way you approach your business by the use of its platform.\u00a0<\/p>\n\n\n\n
\n\n\n\n
To get the most of your strategy and tactics, let\u2019s take a look at the best media monitoring practices for optimal brand tracking:<\/h4>\n\n\n\n
1. Leverage Good Media Monitoring Tools<\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n\n
When it comes to media monitoring, your\nresults are only as good as your tools. Imagine trying to stay on top of your\nbrand without some type of tracking tool. You, or your employee, would spend\ncountless hours online. Instead, you can leverage media monitoring tools like\nHootsuite, Buzzsumo, and Brandwatch. These tools help you stay on top of real-time\nbrand mentions, sentiment, and influencer activity so you can respond quickly\nand optimally.<\/p>\n\n\n\n
2. Don\u2019t Neglect Negative Mentions and Misspellings<\/h3>\n\n\n\n<\/figure>\n\n\n\n
When you\u2019re setting up your project or\nyour brand tracking system, don\u2019t neglect to monitor negative mentions and\nmisspellings. A negative mention is exactly what you think it is. It\u2019s when\nsomeone is unhappy with your brand, products, or services. They leave a\nnegative comment or review. Grabbing these mentions in real time gives you the\npower to use them optimally. You can, of course, work to change their mind. You\ncan also have fun with it, depending on how ludicrous the mention may be. For\nexample, Smart Car gets a lot of grief on social media. They capitalize on it.\nHere\u2019s one example of how:<\/p>\n\n\n\n
Social media post<\/strong>: \u201cSaw a bird had pooped on a Smart Car. Totaled It.\u201d<\/p>\n\n\n\n
Smart Car Response<\/strong>: \u201cCouldn\u2019t have been just one bird. Sounds more like 4.5 million. (Seriously, we did the math)\u201d<\/p>\n\n\n\n
They also included a visual\nrepresentation of their calculations. <\/p>\n\n\n\n
In addition to negative mentions, people\ncan be bad spellers. Take the time and energy to track the most common\nmisspellings so you don\u2019t miss out on potentially valuable brand mentions.<\/p>\n\n\n\n
3. Respond<\/h3>\n\n\n\n
Brand tracking is just one step in the\nprocess. For the best media monitoring results, respond to your audience.\nCreate systems so that real-time mentions receive real-time engagement. You can\ncreate conversations, viral threads, and of course you can learn a lot more\nfrom your conversations.<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n
Other\noptimal brand tracking practices include Grouping your mentions into different\ncategories, for example:<\/h5>\n\n\n\n
These groups will help you create the best response system and also analyze the data more thoroughly. Of coursem, the best media monitoring practice is to simply get started. If you\u2019re not paying attention to what people are saying about your brand online, you\u2019re missing valuable information and key opportunities. <\/p>\n\n\n\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"
There are many benefits to social media monitoring. You can stay on top of your audience’s prospects and interests. How? …<\/p>\n","protected":false},"author":3,"featured_media":6821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[1272,381,1401,806,1395,1400,1397],"class_list":["post-6776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-brand","tag-branding-and-messaging","tag-company-brand","tag-media-monitoring","tag-media-monitoring-best-practices","tag-media-monitoring-brand","tag-media-monitoring-tips"],"acf":[],"yoast_head":"\n
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