{"id":6697,"date":"2019-06-05T12:55:49","date_gmt":"2019-06-05T16:55:49","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6697"},"modified":"2019-06-04T16:11:13","modified_gmt":"2019-06-04T20:11:13","slug":"writing-a-media-pitch-for-e-commerce","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/writing-a-media-pitch-for-e-commerce","title":{"rendered":"Writing a Media Pitch for E-Commerce"},"content":{"rendered":"\n

Writing a media pitch for your e-commerce business isn\u2019t much different than it is any other industry. Your \u201cwhat\u201d and \u201cwhy\u201d may be different, but the general purpose and goal is the same. You want to deliver your idea to a media representative in an interesting and professional way. No small challenge. In this article, we share tips, best practices, and steps for writing a media pitch for e-commerce brands.<\/p>\n\n\n

\"email-press-release\"<\/a><\/p>\n\n\n\n

Due Diligence<\/span>:<\/h3>\n\n\n\n

Before you sit down to craft your media pitch, there\u2019s some legwork to be done. You want to make sure you know the media representative you\u2019re pitching to. Make sure they\u2019ll be interested in your story and that you know their background well enough to make the pitch personalized and unique. You also want to make sure the story you’re pitching is newsworthy. <\/p>\n\n\n\n

Formulate with Flare:<\/span><\/h3>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

There is a general formula or approach to writing a pitch. <\/p>\n\n\n\n

You have: <\/strong><\/h4>\n\n\n\n
  • A Subject Line<\/strong>: intrigue person to read <\/li>
  • Introductory paragraph<\/strong>: introduce yourself and your idea<\/li>
  • Short Paragraph<\/strong>: justify your brilliant idea with data, examples, and information<\/li>
  • Call to Action<\/strong>: tell people what they should do after reading your pitch<\/li><\/ul>\n\n\n\n

    Yet within that basic format, there must be interest, originality, and personalization.<\/p>\n\n\n\n

    Where E-Commerce Differs<\/span>:<\/h3>\n\n\n\n

    E-commerce businesses have a unique\nopportunity with their pitches. You can use customer testimonials in your pitch\nalong with brand sentiment gathered from social media. You can leverage the\npower of social media to gain information on your competition so you can\nposition yourself with the media. Your pitch may also include links to product\nimages, collaborators, and more. E-commerce businesses have a lot of visual\nmedia to leverage with their pitch. That brings us to our last point regarding\nmedia pitches for e-commerce businesses.<\/p>\n\n\n\n

    Supplemental Material<\/span>:<\/h3>\n\n\n\n

    Your media pitch can and should include links where the journalist or media rep can find more information. You might include your social media pages, along with any visual collateral material available. This can include videos, case studies, and pictures. Don\u2019t forget that once you send your media pitch, your work isn\u2019t done. You will want to follow up with the media representative and see if they need anything. If they decide to cover your story, great. If not, use this as an opportunity to learn and to continue building a relationship with your media reps. <\/p>\n\n\n\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Writing a media pitch for your e-commerce business isn\u2019t much different than it is any other industry. Your \u201cwhat\u201d and …<\/p>\n","protected":false},"author":3,"featured_media":7293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[1127,1507,1506,1508,1151,905,1509,1373],"class_list":["post-6697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-e-commerce","tag-e-commerce-for-media","tag-e-commerce-tips","tag-media-for-e-commerce","tag-media-pitch","tag-media-pitch-best-practices","tag-media-pitch-writing","tag-writing-a-media-pitch"],"acf":[],"yoast_head":"\nWriting a Media Pitch for E-Commerce | Newswire<\/title>\n<meta name=\"description\" content=\"Here is everything you need to know when writing a media pitch for your E-commerce store! 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