When marketing your company on social media there are a few fundamentals for success. You\u2019re probably familiar with most of them, including to speak to your audience (and know who your audience is), to engage, and to embrace consistency. Consistency plays an intricate role in several aspects of social media. From posting consistently to making sure your message is consistent, you have to make sure everything aligns. The tone is one aspect of consistency that is often overlooked. <\/p>\n\n\n\n
To define \u201ctone\u201d let\u2019s use this eloquent\ndefinition from buffer.com, <\/p>\n\n\n\n
Voice:<\/strong> Your brand personality described in an adjective. For instance, brands can be lively, positive, cynical, or professional.<\/p>\n\n\n\n Tone:<\/strong> A subset of your brand\u2019s voice. Tone adds a specific flavor to your voice based on factors like audience, situation, and channel.<\/p>\n\n\n\n Essentially,\nthere is one voice for your brand and many tones that refine that voice.<\/p>\n\n\n\n For example<\/em>: Let\u2019s say that your voice is professional. Your tone on Twitter might be honest and direct. Your voice on LinkedIn might be more clinical and include many data points and facts. So your tone can change depending on your chosen social media channel. But your \u201cvoice\u201d \u2013 your mission \u2013 won\u2019t change regardless of who you\u2019re talking to or where you\u2019re talking to them. <\/p>\n\n\n\n Each social media channel has a unique\naudience. For example, the audience on SnapChat is younger than the audience on\nInstagram, and on SnapChat your tone may be more informal. <\/p>\n\n\n\n One of the reasons consistent tone is important on social media, is it allows you to speak the same language as other uses. For example, you would talk to people differently on Facebook than you would on LinkedIn. <\/p>\n\n\n\n Another reason you want your tone to be\nconsistent on social media is so that your followers know what to expect from\nyou. They need consistency from you both in terms of content as well as tone so\nthey can begin to trust you. We buy from brands and people we trust so this is\nimportant for your social media and business success. If you\u2019re sarcastic one\nday on social media and personal and open the next, you\u2019re going to confuse\nyour followers. <\/p>\n\n\n\n The first step is to determine the social channel you\u2019re focusing on and who your audience is on that channel. Thought social listening and basic research, you can determine the language and tone your audience responds to on that chanel. From that point, you can determine the right tone for your content. Make sure the tone is in line with your voice and mission. Consider writing a paragraph definition for each social media channel you\u2019re creating content for. Identify your voice and mission, and then write down a few adjectives that define your voice. This will help you remain consistent. Finally, track your results and be patient. It can take a bit of time, engagement, and content posting to create the social media and brand results you\u2019re looking for. <\/p>\n\n\n\n Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" When marketing your company on social media there are a few fundamentals for success. You\u2019re probably familiar with most of …<\/p>\n","protected":false},"author":3,"featured_media":6736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[874,184,1383,940,1144,1382,1268,1105,1380,1381],"class_list":["post-6693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-brand-awareness","tag-brand-awareness-with-press-release","tag-brand-consistency","tag-branding","tag-marketing","tag-marketing-tips","tag-social-listening","tag-social-media","tag-tone-consistency","tag-voice"],"acf":[],"yoast_head":"\nWhy is Tone Consistency Important on Social Media?<\/h3>\n\n\n\n
How\nDo You Create Tone Consistency?<\/h4>\n\n\n\n