

{"id":6685,"date":"2019-06-07T13:04:31","date_gmt":"2019-06-07T17:04:31","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6685"},"modified":"2019-06-04T16:41:29","modified_gmt":"2019-06-04T20:41:29","slug":"media-pitch-writing-for-real-estate","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate","title":{"rendered":"Media Pitch Writing for Real Estate"},"content":{"rendered":"\n<p>A media pitch is a fundamental part of the press and PR process. It is difficult to get the coverage you want for your business without talking to the media. You need to learn how to connect with them in order to get your story shared.In this article, we\u2019ll take a quick look at the process, and then we\u2019ll dive into tips and ideas for real estate agents specifically. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Media Pitch Process<\/h4>\n\n\n\n<p>If you\u2019re a real estate agent, you may\nnot have much of a press and public relations strategy. Consider rethinking\nthat approach. One story about you by the media and you will have buyers and\nsellers knocking down your door. And, if you\u2019re in local commercial or\nresidential real estate, then you only have to go looking as far as your local\nnews channels and papers. <\/p>\n\n\n\n<p>The media pitch process begins with\nrelationship building. Get to know your local reporters. Follow the\njournalists, reporters, and other media representatives in your community and\nindustry. Learn what they like to write about and who their audience is. You\ncan engage with them on social media to make the process simple. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/source-1.gif\" alt=\"\" class=\"wp-image-6784\" width=\"367\" height=\"206\"\/><\/figure><\/div>\n\n\n\n<p>Your Story Ideas. Once you have a story idea, it\u2019s time to craft your\nmedia pitch. This is a short summary of your idea and why their audience will\nbe interested in it.<\/p>\n\n\n\n<p>The Format.&nbsp; You can submit\nyour pitch to journalists via email, via social media, or if the outlet is\nlocal, you can talk to them in person. The format is a lot like an elevator\npitch. What is your idea, why would their audience benefit (this is where your\nresearch is helpful), and what are the next steps?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ideas Specific to Real Estate Agents<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/370.gif\" alt=\"\" class=\"wp-image-6785\" width=\"295\" height=\"336\"\/><\/figure><\/div>\n\n\n\n<p>Real estate agents have a number of\nopportunities to pitch. For example, if you get a really interesting listing or\na listing with history, you could do a human interest piece. If you have new\ninformation or research about the local real estate market (from either a buyer\nor a seller perspective) you can pitch a story about that. <\/p>\n\n\n\n<p>You can pitch story ideas about unique communities in your region and so much more. For real estate agents, there\u2019s tremendous opportunity to pitch story ideas that are unique and interesting to your audience. The first step is to find media representatives that are interested in your industry and niche. Start forging relationships with them then create a press and PR plan that includes press releases and media coverage. As mentioned, one good story can have a huge impact on your real estate business. <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A media pitch is a fundamental part of the press and PR process. It is difficult to get the coverage &#8230;<\/p>\n","protected":false},"author":3,"featured_media":6787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1151,1390,1391,1022,1185],"class_list":["post-6685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-media-pitch","tag-media-pitch-for-real-estate","tag-media-pitch-processs","tag-real-estate","tag-real-estate-media-pitch"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Pitch Writing for Real Estate | Newswire<\/title>\n<meta name=\"description\" content=\"Get in contact with the Media about your Real Estate Listings! Grow your audience and get that buyer quicker when you pitch to the media:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Pitch Writing for Real Estate\" \/>\n<meta property=\"og:description\" content=\"Get in contact with the Media about your Real Estate Listings! Grow your audience and get that buyer quicker when you pitch to the media:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-07T17:04:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/download-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"253\" \/>\n\t<meta property=\"og:image:height\" content=\"199\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate\",\"url\":\"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate\",\"name\":\"Media Pitch Writing for Real Estate | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/download-1.png\",\"datePublished\":\"2019-06-07T17:04:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Get in contact with the Media about your Real Estate Listings! Grow your audience and get that buyer quicker when you pitch to the media:\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/download-1.png\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/download-1.png\",\"width\":253,\"height\":199},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Media Pitch Writing for Real Estate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Media Pitch Writing for Real Estate | Newswire","description":"Get in contact with the Media about your Real Estate Listings! Grow your audience and get that buyer quicker when you pitch to the media:","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate","og_locale":"en_US","og_type":"article","og_title":"Media Pitch Writing for Real Estate","og_description":"Get in contact with the Media about your Real Estate Listings! Grow your audience and get that buyer quicker when you pitch to the media:","og_url":"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2019-06-07T17:04:31+00:00","og_image":[{"width":253,"height":199,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/download-1.png","type":"image\/png"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate","url":"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate","name":"Media Pitch Writing for Real Estate | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/download-1.png","datePublished":"2019-06-07T17:04:31+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Get in contact with the Media about your Real Estate Listings! Grow your audience and get that buyer quicker when you pitch to the media:","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/download-1.png","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/download-1.png","width":253,"height":199},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/media-pitch-writing-for-real-estate#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Media Pitch Writing for Real Estate"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/6685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=6685"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/6685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/6787"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=6685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=6685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=6685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}