When something becomes big and profitable, and the industry notices a trend, it gets named. E-commerce blended with social media is now referred to as \u201csocial commerce.\u201d It is essentially selling your company’s products or services on social media. Let\u2019s take a look at a few reasons why ecommerce companies should capitalize on social media and what that might look like.<\/p>\n\n\n\n
According to Statista, global social commerce revenue has increased from $5 billion in 2011 to $30 billion in 2015, and it continues to grow. BI Intelligence\u2019s 2015 Social Commerce Report says, \u201cSocial-driven retail sales and referral traffic are rising at a faster pace than all other online channels.\u201d Businesses are able to reach a vast audience through social media. Integrating sales into their posts create a boost in revenue, especially if other people are talking about it online. <\/p>\n\n\n\n
Bottom line: if you want to sell\nmore products, social media may be the key to a bigger bottom line.<\/p>\n\n\n\n
The social nature of social media\nlends itself quite well to selling. People buy products from people they trust\nand like. Brands can partner or collaborate with influencers to sell products.\nFor example, a notable technology guru on Instagram can share a post of herself\nwith a branded laptop. Include a link to buy in the description and followers\nof that influencer will click on hyperlink and make a purchase.<\/p>\n\n\n\n
Additionally, social media is an\nideal opportunity to leverage the power of peers. We\u2019re much more likely to buy\nsomething if someone we know recommends it. Referral and reward programs, like\nthe ones with ThriveMarket.com and StitchFix.com, work well to increase social\nbuying.<\/p>\n\n\n\n
In 2014, Facebook announced a \u201cNew Way for People to Discover and Buy Products on Facebook\u201d with the introduction of their first call-to-action button. This gives brands the power to sell, promote, and share their products on social, and followers and consumers can click and buy. Social simply makes it easier for the consumer to buy. You see something on Pinterest and you want it, you click and buy. See something on Instagram that a friend recommends, you click and buy. It\u2019s private (from the comfort of your home) and social because you\u2019re online with millions. Brands get exposure to a large buying audience, and consumers can pick and choose the brands they follow. It\u2019s really a win-win for both. <\/p>\n\n\n\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" When something becomes big and profitable, and the industry notices a trend, it gets named. E-commerce blended with social media …<\/p>\n","protected":false},"author":3,"featured_media":6572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1127,1328,1105,1330,1329,1331,1332],"class_list":["post-6565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-e-commerce","tag-ecommerce","tag-social-media","tag-social-media-business","tag-social-media-ecommerce","tag-social-media-for-business","tag-social-media-for-ecommerce"],"acf":[],"yoast_head":"\n