{"id":6563,"date":"2019-05-10T08:36:36","date_gmt":"2019-05-10T12:36:36","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6563"},"modified":"2019-05-01T12:16:21","modified_gmt":"2019-05-01T16:16:21","slug":"what-to-include-in-a-newsroom-2019-update","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-to-include-in-a-newsroom-2019-update","title":{"rendered":"What to Include in a Newsroom &#8211; 2019 Update"},"content":{"rendered":"\n<p>Your online newsroom is the place for website visitors and media representatives to learn more about your brand. Because you\u2019re constantly changing and growing, it\u2019s important to keep your online newsroom up to date. Yes, there will be some foundational items like your company mission, perhaps. But there will also be some things to continually update like your most recent press release. Let\u2019s take a look at what to include in your online newsroom. <\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-create-a-newsroom\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/get-started-newsroom-e1467064747237.png\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Products<\/h3>\n\n\n\n<p>If\nyou\u2019re a retailer then it\u2019s vitally important to include all new launches and\nproducts in your newsroom. Include not only a description of the new product(s),\nbut also a photograph or a video. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clickable\nContact Information<\/h3>\n\n\n\n<p>This never changes. You should absolutely make sure that your PR person\u2019s contact information is on every page of your newsroom and with every piece of content. Sometimes, if a visitor has to go looking for that information, they\u2019ll end up clicking away. The goal of your newsroom is to help visitors and journalists find information as quickly as possible. If they need to reach you or someone from your business, allow for emails and phone numbers to be clickable. This gives them ease when trying to contact you and takes out frustration of &#8220;copying and pasting&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Press\n&amp; News<\/h3>\n\n\n\n<p>Any stories about your company can go on your online newsroom. Consider making them clickable links that open to a new page, and don\u2019t forget to include images with your stories. The same is true for your press releases. Include them in your newsroom. Adding any sort of visual content will make the release more appealing on the site. The more attractive your content looks, the greater chance of journalists writing a story on your release. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Awards<\/h3>\n\n\n\n<p>List\nany awards your organization has been given. Keep these up to date with the\nmost recent award first. Here\u2019s a link to an <a href=\"https:\/\/newsroom.porsche.com\/en\/company.html\">online newsroom<\/a>\nfor Porsche. See how the images and content are organized (almost like a\nblog).&nbsp; Also take a look at the\ncategories at the top of the page. This helps keep your newsroom content\norganized. It also allows you to publish more information in your newsroom\nwithout making it look and feel cluttered. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sound\nand Video<\/h3>\n\n\n\n<p>Don\u2019t\nforget to add sound and video elements to your online newsroom whenever\npossible. That may include audio clips from interviews, video how to\u2019s, TV or\nradio news coverage and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Team<\/h3>\n\n\n\n<p>The\nold standard of including bios and photographs of your team is still relevant.\nYou might also include links to their social profiles (as long as they\u2019re\nprofessional and relevant to the company).<\/p>\n\n\n\n<p>Social Channels Finally, don\u2019t forget that in 2019 social media is everything. It\u2019s how people connect with the world. Share the social channels that you\u2019re active on. This makes it easy for journalists to connect with you on social media and to learn more about your company. <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your online newsroom is the place for website visitors and media representatives to learn more about your brand. Because you\u2019re &#8230;<\/p>\n","protected":false},"author":3,"featured_media":6581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1118],"tags":[1338,1300,1299,1124,1298,1337,605],"class_list":["post-6563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","tag-2019-newsroom-best-practices","tag-company-newsroom","tag-corporate-newsroom","tag-newsroom","tag-newsroom-features","tag-newsroom-for-business","tag-the-benefits-of-a-newsroom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What to Include in a Newsroom - 2019 Update | Newswire<\/title>\n<meta name=\"description\" content=\"Everything you need for your Newsroom in 2019: From products to media files, this blog will help you build the perfect corporate newsroom!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/what-to-include-in-a-newsroom-2019-update\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What to Include in a Newsroom - 2019 Update\" \/>\n<meta property=\"og:description\" content=\"Everything you need for your Newsroom in 2019: From products to media files, this blog will help you build the perfect corporate newsroom!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/what-to-include-in-a-newsroom-2019-update\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-10T12:36:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/Business-Use-An-Online-Workspace.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-to-include-in-a-newsroom-2019-update\",\"url\":\"https:\/\/www.newswire.com\/blog\/what-to-include-in-a-newsroom-2019-update\",\"name\":\"What to Include in a Newsroom - 2019 Update | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-to-include-in-a-newsroom-2019-update#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-to-include-in-a-newsroom-2019-update#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/Business-Use-An-Online-Workspace.jpg\",\"datePublished\":\"2019-05-10T12:36:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Everything you need for your Newsroom in 2019: From products to media files, this blog will help you build the perfect corporate newsroom!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-to-include-in-a-newsroom-2019-update#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/what-to-include-in-a-newsroom-2019-update\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-to-include-in-a-newsroom-2019-update#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/Business-Use-An-Online-Workspace.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/Business-Use-An-Online-Workspace.jpg\",\"width\":1000,\"height\":625},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-to-include-in-a-newsroom-2019-update#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What to Include in a Newsroom &#8211; 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