![\"email-press-release\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\")
<\/a><\/p>\n\n\n\n1. Do Pay Attention to Your Headline<\/h3>\n\n\n\n
Non-profits often get caught up in their\nmission and vision and forget that they still need to pay attention to proven marketing\ntactics. With a press release, if you want people to read it, you have to pay\nattention to your headline. It\u2019s your hook. It\u2019s arguably the most important\npart of your press release! It\u2019s what journalists read first. Since they see\ntons of press releases, you\u2019ll want yours to be interesting enough to make them\nwant to read more.<\/p>\n\n\n\n
2. Don\u2019t Write a Press Release for Everything<\/h3>\n\n\n\n
Your press release must be newsworthy. It\nneeds to be relevant, timely, interesting to media representatives, and to your\naudience as a whole. Here are a few occasions that could be considered\nnewsworthy:<\/p>\n\n\n\n
- The launch of a new program<\/strong>
- An upcoming fundraiser or event<\/li>
- The award of a new grant<\/li>
- The formation of a new partnership<\/li>
- A recent milestone or major accomplishment<\/li>
- The hiring of new leadership\/board members<\/li>
- A response to a crisis, for example, sending volunteers or resources to a cause or area<\/li><\/ul><\/li><\/ul>\n\n\n\n
3. Do Avoid Buzzwords and Jargon<\/h3>\n\n\n\n
As a nonprofit, you have an image to\nuphold. When communicating, whether in a press release or any other marketing\ncontent, work hard to avoid hyperbole. For example, stay away from stock\nphrases like \u201crevolutionary\u201d or \u201cgame-changing.\u201d Don\u2019t use industry specific\nwords that a journalist or reader may not know. Instead, show<\/em> what makes your information original and newsworthy.<\/p>\n\n\n\n
4. Do Target Strategically<\/h3>\n\n\n\n
Send your press release to journalists you have built a relationship with and who are interested in covering your subject matter. Write a personalized introduction and offer an “exclusive”. Whether it be a behind-the-scenes tour or an interview with your star client, offering something irresistible will grab their attention.<\/p>\n\n\n\n
5. Don\u2019t Forget Distribution<\/h3>\n\n\n\n
Leverage a distribution service to make sure you\u2019re reaching the right channels and media outlets.By using a distributions service, you can place your news across multiple platforms. Doing this helps optimize your SEO. Analytics provided by the distribution service can help you determine your release’s effectiveness. <\/p>\n\n\n\n
6. Do Publish on Your Website<\/h3>\n\n\n\n
Publish\nyour press release on your blog or website. Share it with your supporters and\nsubscribers via email. And even if your distribution service publishes your\npress release to social media, make sure you share it on your social sites as\nwell. Consider using the hashtag #pressrelease.<\/p>\n\n\n\n
7. Don\u2019t Forget to Create a Media Kit<\/h3>\n\n\n\n
Your website should have a media kit. A media kit is a collection of your company’s releases, announcements, and company bios, and other information. Not sure what to include? Visit the websites of other nonprofits like yours and see what their media kits contain. It may take several drafts of your press release before it\u2019s ready for submission and distribution. Remember the basic flow for a standard press release. Focus on your headline and making sure the first paragraph answers the major questions: who, what, where, when, and why. Nonprofits can benefit greatly from writing and distributing a good press release. <\/p>\n\n\n\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"
Press releases can play an important role in the success of a nonprofit. They can help increase awareness, raise funds, …<\/p>\n","protected":false},"author":3,"featured_media":6586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1018],"tags":[1339,136,146],"class_list":["post-6556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding","tag-nonprofit","tag-press-release","tag-press-release-writing-tips"],"acf":[],"yoast_head":"\n
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