{"id":6401,"date":"2019-04-05T08:54:11","date_gmt":"2019-04-05T12:54:11","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6401"},"modified":"2019-04-01T09:56:47","modified_gmt":"2019-04-01T13:56:47","slug":"why-social-media-engagement-matters-for-your-pr","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/why-social-media-engagement-matters-for-your-pr","title":{"rendered":"Why Social Media Engagement Matters for Your PR"},"content":{"rendered":"\n

The old school approach to social media was to see how many followers you could accumulate. Like the old days of SEM (search engine marketing) people would game the system to gain followers. Today, the number of followers you have doesn\u2019t really matter. What does matter is the quality of your followers. Are the people who follow you on your social media channels potential customers? One way to measure that is to look at social media engagement. In this article we take a look at Social Engagement and why it matters for your PR. <\/p>\n\n\n

\"email-press-release\"<\/a><\/p>\n\n\n\n

A Look at Engagement<\/strong><\/h3>\n\n\n\n

Engagement is a reflection of the\nquality of your followers. It includes the shares, likes, comments, and reposts\nof your content. When someone engages or takes action on a social media post,\nit is a demonstration of their interest in your company or brand. So you could\nhave 10,000 followers on Facebook, but if you only have one engagement each\nday, those followers aren\u2019t productive. They\u2019re not getting you anywhere. Conversely,\nif you have 1,000 followers and 100 engagements a day, they are quality\nfollowers.<\/p>\n\n\n\n

Engagement as a Reflection of Your Brand<\/strong><\/h3>\n\n\n\n

The better your social media engagement, the stronger it reflects on you as a brand. When your audience engages with you, it shows that they like, respect, and trust your brand. Social media is a personal connection. The competition for attention online is critical. If your followers take the time to share, comment, repost or like to yours, it shows they are paying attention. <\/p>\n\n\n\n

From the Media\u2019s Perspective<\/strong><\/h3>\n\n\n\n

Your engagement helps you in a number of ways. From a very basic business level, if you have an engaged and active audience, they\u2019re much more likely to drive sales. From a marketing and PR perspective, the time an individual takes to engage increases awareness for your products or services. <\/p>\n\n\n\n

The media notices this. First, engagement attracts attention. When you have an active post, you\u2019ll gain new followers. Media representatives are always on the lookout for a good story, and your active posts can attract their attention. Second, let\u2019s be blunt and say that any media rep who is considering your pitch or doing a story on you is going to do some research about you first. One of their first stops will be social media. If you have an engaged audience, it helps boost your brand in the eyes of the media. If you\u2019re not presently working to improve your social media engagement, it\u2019s time to get a plan in place and to take action on it. Social media and good PR go hand in hand. Put time into both to get the best results. <\/p>\n\n\n\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The old school approach to social media was to see how many followers you could accumulate. Like the old days …<\/p>\n","protected":false},"author":3,"featured_media":6410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[1290,1140,1141,1292,244,1105,1289,1104],"class_list":["post-6401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-engagement","tag-facebook","tag-instagram","tag-pintrest","tag-social-engagement-of-press-releases","tag-social-media","tag-social-media-engagement","tag-twitter"],"acf":[],"yoast_head":"\nWhy Social Media Engagement Matters for Your PR | Newswire<\/title>\n<meta name=\"description\" content=\"Increasing your Engagemetn on Social Media is critical to your PR and Marketing strategy. 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