![\"get-started-newsroom\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/get-started-newsroom-e1467064747237.png\")
<\/a><\/p>\n\n\n\nA Look at the Big Players<\/strong><\/h3>\n\n\n\nYou\u2019re probably already familiar with the big players in\nsocial media. We\u2019re talking about:<\/p>\n\n\n\n
- Facebook<\/li>
- Instagram<\/li>
- Twitter<\/li>
- LinkedIn<\/li>
- YouTube<\/li><\/ul>\n\n\n\n
Each of these platforms offer millions of monthly active views. People spend countless hours on these sites, so why not advertise on them? You can reach new people and increase your following. <\/p>\n\n\n\n
Let\u2019s just look at the data for a minute:<\/strong><\/h5>\n\n\n\n- Facebook – 2.23 billion\nmonthly active users<\/li>
- Instagram – 1 billion<\/li>
- Twitter – 335 million<\/li>
- LinkedIn – 294 million<\/li>
- YouTube – 1.9 billion <\/li><\/ul>\n\n\n\n
If you create and build a solid platform on all of these\nsites, that\u2019s a wide reach and the potential for a large community of followers\nand customers.<\/p>\n\n\n\n
But the chances of being able to win and perform on all of these social media platforms is rare. As a start, focus on two or more social media platforms that have a more dedicated audience. One that has less competition from other businesses and brands. When you are able to grow into a larger space, dominating all the other platforms will be easier. <\/p>\n\n\n\n
Other Social Media Platforms to Consider:<\/h3>\n\n\n\n- Pinterest – 250 million\nmonthly active users<\/li>
- Medium – 60 million<\/li>
- Snapchat – 255 million<\/li>
- Viber – 260 million<\/li>
- Reddit – 330 Million<\/li>
- Tumblr – 642 million<\/li>
- Houseparty – 1 million<\/li><\/ul>\n\n\n\n
These social platforms are the first ones you should look\nat when you\u2019re examining your social media marketing plan. However, before you\nstart creating a profile, ask yourself the following questions:<\/p>\n\n\n\n
What are your social media goals? How do you want to use\nthe social site? For example, using Twitter to drive traffic to your site may\nbe easier than using Pinterest for the same purpose. <\/p>\n\n\n\n
Who is the audience you want to reach? Let\u2019s face it, if\nyou\u2019re marketing to anyone under the age of 40, then Facebook isn\u2019t the right\nchoice for your business. They\u2019re just not on Facebook. They are on Snapchat\nand they are on Pinterest. If you\u2019re marketing to professionals, then LinkedIn\nmay be the place to focus your attention.<\/p>\n\n\n\n
Is advertising an option? Many social sites offer\nadvertising opportunities. If advertising on social is part of your plan, then\nyou may want to prioritize that platform over one that doesn\u2019t offer ads.<\/p>\n\n\n\n
Ask yourself: Can you consistently produce quality content while creating an engagement campaign?<\/h5>\n\n\n\n
It doesn\u2019t do you much good to build a profile on a social site where you aren\u2019t skilled at creating content. Take YouTube, for example. If you are not comfortable creating video content, then that\u2019s not the best choice for your business, regardless of your audience and goals. (Though you could outsource your social content creation). Yes, there are many solid social platforms to choose from and these big names are a must. However, make sure that the social sites you choose fit your business needs and goals. It takes time to build a social following and you want to make your efforts count. <\/p>\n\n\n\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to choosing the best social media platform for your business, the opportunities are wide and varied. You …<\/p>\n","protected":false},"author":3,"featured_media":6516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[1140,1141,1280,1142,1105,1287,1288,1104,1293],"class_list":["post-6399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-instagram","tag-linkedin","tag-snapchat","tag-social-media","tag-social-media-platform","tag-social-platform","tag-twitter","tag-youtube"],"acf":[],"yoast_head":"\n
What Social Media Platforms are a Must? | Newswire<\/title>\n<meta name=\"description\" content=\"Companies are always looking for the next best thing. One way to know is through social media. With differnt platforms, find out which one is right for you:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/what-social-media-platforms-are-a-must\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Social Media Platforms are a Must?\" \/>\n<meta property=\"og:description\" content=\"Companies are always looking for the next best thing. One way to know is through social media. With differnt platforms, find out which one is right for you:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/what-social-media-platforms-are-a-must\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-04T12:49:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/accounts-applications-apps-267350.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4467\" \/>\n\t<meta property=\"og:image:height\" content=\"3241\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-social-media-platforms-are-a-must\",\"url\":\"https:\/\/www.newswire.com\/blog\/what-social-media-platforms-are-a-must\",\"name\":\"What Social Media Platforms are a Must? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-social-media-platforms-are-a-must#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-social-media-platforms-are-a-must#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/accounts-applications-apps-267350.jpg\",\"datePublished\":\"2019-04-04T12:49:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Companies are always looking for the next best thing. 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With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/6399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=6399"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/6399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/6516"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=6399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=6399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=6399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Each of these platforms offer millions of monthly active views. People spend countless hours on these sites, so why not advertise on them? You can reach new people and increase your following. <\/p>\n\n\n\n
Let\u2019s just look at the data for a minute:<\/strong><\/h5>\n\n\n\n- Facebook – 2.23 billion\nmonthly active users<\/li>
- Instagram – 1 billion<\/li>
- Twitter – 335 million<\/li>
- LinkedIn – 294 million<\/li>
- YouTube – 1.9 billion <\/li><\/ul>\n\n\n\n
If you create and build a solid platform on all of these\nsites, that\u2019s a wide reach and the potential for a large community of followers\nand customers.<\/p>\n\n\n\n
But the chances of being able to win and perform on all of these social media platforms is rare. As a start, focus on two or more social media platforms that have a more dedicated audience. One that has less competition from other businesses and brands. When you are able to grow into a larger space, dominating all the other platforms will be easier. <\/p>\n\n\n\n
Other Social Media Platforms to Consider:<\/h3>\n\n\n\n- Pinterest – 250 million\nmonthly active users<\/li>
- Medium – 60 million<\/li>
- Snapchat – 255 million<\/li>
- Viber – 260 million<\/li>
- Reddit – 330 Million<\/li>
- Tumblr – 642 million<\/li>
- Houseparty – 1 million<\/li><\/ul>\n\n\n\n
These social platforms are the first ones you should look\nat when you\u2019re examining your social media marketing plan. However, before you\nstart creating a profile, ask yourself the following questions:<\/p>\n\n\n\n
What are your social media goals? How do you want to use\nthe social site? For example, using Twitter to drive traffic to your site may\nbe easier than using Pinterest for the same purpose. <\/p>\n\n\n\n
Who is the audience you want to reach? Let\u2019s face it, if\nyou\u2019re marketing to anyone under the age of 40, then Facebook isn\u2019t the right\nchoice for your business. They\u2019re just not on Facebook. They are on Snapchat\nand they are on Pinterest. If you\u2019re marketing to professionals, then LinkedIn\nmay be the place to focus your attention.<\/p>\n\n\n\n
Is advertising an option? Many social sites offer\nadvertising opportunities. If advertising on social is part of your plan, then\nyou may want to prioritize that platform over one that doesn\u2019t offer ads.<\/p>\n\n\n\n
Ask yourself: Can you consistently produce quality content while creating an engagement campaign?<\/h5>\n\n\n\n
It doesn\u2019t do you much good to build a profile on a social site where you aren\u2019t skilled at creating content. Take YouTube, for example. If you are not comfortable creating video content, then that\u2019s not the best choice for your business, regardless of your audience and goals. (Though you could outsource your social content creation). Yes, there are many solid social platforms to choose from and these big names are a must. However, make sure that the social sites you choose fit your business needs and goals. It takes time to build a social following and you want to make your efforts count. <\/p>\n\n\n\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to choosing the best social media platform for your business, the opportunities are wide and varied. You …<\/p>\n","protected":false},"author":3,"featured_media":6516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[1140,1141,1280,1142,1105,1287,1288,1104,1293],"class_list":["post-6399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-instagram","tag-linkedin","tag-snapchat","tag-social-media","tag-social-media-platform","tag-social-platform","tag-twitter","tag-youtube"],"acf":[],"yoast_head":"\n
What Social Media Platforms are a Must? | Newswire<\/title>\n<meta name=\"description\" content=\"Companies are always looking for the next best thing. One way to know is through social media. With differnt platforms, find out which one is right for you:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/what-social-media-platforms-are-a-must\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Social Media Platforms are a Must?\" \/>\n<meta property=\"og:description\" content=\"Companies are always looking for the next best thing. One way to know is through social media. With differnt platforms, find out which one is right for you:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/what-social-media-platforms-are-a-must\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-04T12:49:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/accounts-applications-apps-267350.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4467\" \/>\n\t<meta property=\"og:image:height\" content=\"3241\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-social-media-platforms-are-a-must\",\"url\":\"https:\/\/www.newswire.com\/blog\/what-social-media-platforms-are-a-must\",\"name\":\"What Social Media Platforms are a Must? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-social-media-platforms-are-a-must#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-social-media-platforms-are-a-must#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/04\/accounts-applications-apps-267350.jpg\",\"datePublished\":\"2019-04-04T12:49:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Companies are always looking for the next best thing. 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If you create and build a solid platform on all of these\nsites, that\u2019s a wide reach and the potential for a large community of followers\nand customers.<\/p>\n\n\n\n
But the chances of being able to win and perform on all of these social media platforms is rare. As a start, focus on two or more social media platforms that have a more dedicated audience. One that has less competition from other businesses and brands. When you are able to grow into a larger space, dominating all the other platforms will be easier. <\/p>\n\n\n\n
Other Social Media Platforms to Consider:<\/h3>\n\n\n\n- Pinterest – 250 million\nmonthly active users<\/li>
- Medium – 60 million<\/li>
- Snapchat – 255 million<\/li>
- Viber – 260 million<\/li>
- Reddit – 330 Million<\/li>
- Tumblr – 642 million<\/li>
- Houseparty – 1 million<\/li><\/ul>\n\n\n\n
These social platforms are the first ones you should look\nat when you\u2019re examining your social media marketing plan. However, before you\nstart creating a profile, ask yourself the following questions:<\/p>\n\n\n\n
What are your social media goals? How do you want to use\nthe social site? For example, using Twitter to drive traffic to your site may\nbe easier than using Pinterest for the same purpose. <\/p>\n\n\n\n
Who is the audience you want to reach? Let\u2019s face it, if\nyou\u2019re marketing to anyone under the age of 40, then Facebook isn\u2019t the right\nchoice for your business. They\u2019re just not on Facebook. They are on Snapchat\nand they are on Pinterest. If you\u2019re marketing to professionals, then LinkedIn\nmay be the place to focus your attention.<\/p>\n\n\n\n
Is advertising an option? Many social sites offer\nadvertising opportunities. If advertising on social is part of your plan, then\nyou may want to prioritize that platform over one that doesn\u2019t offer ads.<\/p>\n\n\n\n
Ask yourself: Can you consistently produce quality content while creating an engagement campaign?<\/h5>\n\n\n\n
It doesn\u2019t do you much good to build a profile on a social site where you aren\u2019t skilled at creating content. Take YouTube, for example. If you are not comfortable creating video content, then that\u2019s not the best choice for your business, regardless of your audience and goals. (Though you could outsource your social content creation). Yes, there are many solid social platforms to choose from and these big names are a must. However, make sure that the social sites you choose fit your business needs and goals. It takes time to build a social following and you want to make your efforts count. <\/p>\n\n\n\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to choosing the best social media platform for your business, the opportunities are wide and varied. You …<\/p>\n","protected":false},"author":3,"featured_media":6516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[1140,1141,1280,1142,1105,1287,1288,1104,1293],"class_list":["post-6399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-instagram","tag-linkedin","tag-snapchat","tag-social-media","tag-social-media-platform","tag-social-platform","tag-twitter","tag-youtube"],"acf":[],"yoast_head":"\n
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These social platforms are the first ones you should look\nat when you\u2019re examining your social media marketing plan. However, before you\nstart creating a profile, ask yourself the following questions:<\/p>\n\n\n\n
What are your social media goals? How do you want to use\nthe social site? For example, using Twitter to drive traffic to your site may\nbe easier than using Pinterest for the same purpose. <\/p>\n\n\n\n
Who is the audience you want to reach? Let\u2019s face it, if\nyou\u2019re marketing to anyone under the age of 40, then Facebook isn\u2019t the right\nchoice for your business. They\u2019re just not on Facebook. They are on Snapchat\nand they are on Pinterest. If you\u2019re marketing to professionals, then LinkedIn\nmay be the place to focus your attention.<\/p>\n\n\n\n
Is advertising an option? Many social sites offer\nadvertising opportunities. If advertising on social is part of your plan, then\nyou may want to prioritize that platform over one that doesn\u2019t offer ads.<\/p>\n\n\n\n
Ask yourself: Can you consistently produce quality content while creating an engagement campaign?<\/h5>\n\n\n\n
It doesn\u2019t do you much good to build a profile on a social site where you aren\u2019t skilled at creating content. Take YouTube, for example. If you are not comfortable creating video content, then that\u2019s not the best choice for your business, regardless of your audience and goals. (Though you could outsource your social content creation). Yes, there are many solid social platforms to choose from and these big names are a must. However, make sure that the social sites you choose fit your business needs and goals. It takes time to build a social following and you want to make your efforts count. <\/p>\n\n\n\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to choosing the best social media platform for your business, the opportunities are wide and varied. You …<\/p>\n","protected":false},"author":3,"featured_media":6516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[1140,1141,1280,1142,1105,1287,1288,1104,1293],"class_list":["post-6399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-instagram","tag-linkedin","tag-snapchat","tag-social-media","tag-social-media-platform","tag-social-platform","tag-twitter","tag-youtube"],"acf":[],"yoast_head":"\n