{"id":6394,"date":"2019-04-02T08:02:19","date_gmt":"2019-04-02T12:02:19","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6394"},"modified":"2019-04-08T10:29:06","modified_gmt":"2019-04-08T14:29:06","slug":"understanding-what-to-do-with-media-monitoring-data","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/understanding-what-to-do-with-media-monitoring-data","title":{"rendered":"Understanding What to Do with Media Monitoring Data"},"content":{"rendered":"\n

If you\u2019ve implemented systems to monitor social media, fantastic! You\u2019re likely steps ahead of your competition and have tremendously valuable information at your fingertips. You can track brand mentions, industry influencers, keywords, engagement, trends, and much more. But what do you do with the information? That\u2019s the next step and that\u2019s what we aim to clear up in this article.<\/p>\n\n\n

\"email-press-release\"<\/a><\/p>\n\n\n\n

Mentions<\/strong><\/h3>\n\n\n\n

By starting with mentions we begin with perhaps one of the most common metrics – and one of the most complicated.”Mentions” are not just mentions on social media, but include print and other online mentions. Comments are often dismissed in mentions. Seeing everything people say about the alert you set is important to better understand what is being talked about. From news to comments, all the information online should be taken with a grain of salt.<\/p>\n\n\n\n

If people are talking about your company, you should immediately act on it. For example: An influencer asks about a product or service suggestion and his\/her followers suggest your brand, that is a key mention to act on. Anytime your products, services, or company name comes up, that is a data point. <\/p>\n\n\n\n

Okay,\nso if you\u2019re tracking mentions, what do you do with the information?<\/p>\n\n\n\n

Positive vs Negative Mentions<\/strong><\/h3>\n\n\n\n

One\nkey element of media monitoring can be your brand perception. How do people\nfeel about your company? You can track, over time, the number of positive and\nnegative mentions. Positive mentions go up, awesome! Your efforts are working.\nNegative mentions go up, it\u2019s time to get serious about problem solving.<\/p>\n\n\n\n

Number of Mentions<\/strong><\/h3>\n\n\n\n

You\u2019ll\nalso likely be tracking the quantity of mentions, not just the quality. So as a\nwhole, when your mentions go up, it means that more people are aware of your\ncompany and they\u2019re engaging with you. They\u2019re talking about you online.\nAssuming they\u2019re mostly positive mentions, this is a huge indicator of PR\nsuccess. AND these mentions can be leveraged into more press coverage. <\/p>\n\n\n\n

Campaign Tracking<\/strong><\/h3>\n\n\n\n

Speaking of press and PR, media monitoring is a fantastic tool to measure the success of your PR campaigns. After you publish a story or obtain media coverage, you can and should track mentions of your brand.\u00a0Collecting data is good, but acting on the information makes you smarter. The information gathered through a media monitoring service, gives you the chance to make better business decisions. Make sure the data you are collecting can be leveraged to take actionable steps to advance your business. <\/p>\n\n\n\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019ve implemented systems to monitor social media, fantastic! You\u2019re likely steps ahead of your competition and have tremendously valuable …<\/p>\n","protected":false},"author":3,"featured_media":6420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[940,1286,806,1296,1270,1297],"class_list":["post-6394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-branding","tag-campaign-tracking","tag-media-monitoring","tag-media-monitoring-analytics","tag-social-media-monitoring","tag-social-monitoring"],"acf":[],"yoast_head":"\nUnderstanding What to Do with Media Monitoring Data | Newswire<\/title>\n<meta name=\"description\" content=\"Have a Media Monitoring platform but unaware of how to properly utilize it? Fear not! 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