{"id":6348,"date":"2019-03-27T10:27:47","date_gmt":"2019-03-27T14:27:47","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6348"},"modified":"2019-04-08T11:14:26","modified_gmt":"2019-04-08T15:14:26","slug":"linkedin-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/linkedin-marketing-tips","title":{"rendered":"LinkedIn Marketing Tips"},"content":{"rendered":"\n

Here\u2019s a fun fact: Did you know that 52% of business-to-consumer companies report acquiring a customer from LinkedIn? LinkedIn is known for the ability to help professional network job search and make connections. But, it can help increase a company’s marketing efforts. The following tips can help you find, grow, and sell to your audience on LinkedIn.<\/p>\n\n\n

\"email-press-release\"<\/a><\/p>\n\n\n\n

1. Publish Content Readers Can Take Action On<\/strong><\/p>\n\n\n\n

Content\nfor the sake of content just won\u2019t cut it anymore. It\u2019s too competitive on\nsocial media. Once you have the attention of a reader, you need to capitalize\non it immediately. That means making sure your reader takes action. Now this\naction can be clicking on a link and reading another post. It can mean filling\nout a contact form, leaving a comment, sharing your post or signing up for your\nemail list. Make sure there\u2019s something for them to do with every post you\npublish. And it doesn\u2019t have to be a call to action. You can provide valuable\ncontent that gives your reader something to do, like tips for a better night\u2019s\nsleep. <\/p>\n\n\n\n

2. Publish Often<\/strong><\/p>\n\n\n\n

Like\nany social channel, consistency creates awareness, trust, and credibility.\nLinkedIn offers the ability to publish a variety of content types including\nimages, video, and print content. Consider publishing daily and varying your\ncontent type. Keep in mind that LinkedIn is often a site for industry news, so\nyou can curate content and create quality posts as well as original content. <\/p>\n\n\n\n

3. Advertise<\/strong><\/p>\n\n\n\n

LinkedIn\noffers advertising, like Facebook, Twitter, and Instagram. Their advertising\nprogram has improved over the years and is now on par with other social sites.\nYou can use their Matched Audiences tool to\nretarget the visitors that are already in your sales funnel.<\/p>\n\n\n\n

4. Leverage Groups<\/strong><\/p>\n\n\n\n

Groups on LinkedIn are a lot like groups on Facebook. Created with a similar interest or purpose in mind, they\u2019re an opportunity for you to connect with people who are interested in your niche.You can learn a tremendous amount from LinkedIn groups. Through these groups, you can build relationships with people who can become customers. You can create and participate in conversations about your industry. <\/p>\n\n\n\n

5. Don\u2019t Forget the Media (and Influencers)<\/strong><\/p>\n\n\n\n

Media representatives in your industry absolutely have profiles on LinkedIn. Use the best of your media relations and\/or influencer marketing strategy. Connect and engage with these individuals to boost traction of your profile. LinkedIn operates similarly to other social sites in that content, engagement, and tracking are the keys to success. If your audience is on LinkedIn, and chances are that it is, consider creating your profile today and creating a content strategy. <\/p>\n\n\n\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Here\u2019s a fun fact: Did you know that 52% of business-to-consumer companies report acquiring a customer from LinkedIn? LinkedIn is …<\/p>\n","protected":false},"author":3,"featured_media":6373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[818,950,1280,1281,343],"class_list":["post-6348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-connecting-on-linkedin","tag-influencer-marketing-tips","tag-linkedin","tag-linkedin-marketing","tag-marketing-with-press-release"],"acf":[],"yoast_head":"\nLinkedIn Marketing Tips | Newswire<\/title>\n<meta name=\"description\" content=\"Are you using LinkedIn for your marketing efforts? If not, you are missing out on a VALUABLE marketing strategy! 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