{"id":6346,"date":"2019-03-26T08:38:08","date_gmt":"2019-03-26T12:38:08","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6346"},"modified":"2019-03-26T08:38:10","modified_gmt":"2019-03-26T12:38:10","slug":"leverage-social-media-to-build-brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/leverage-social-media-to-build-brand-loyalty","title":{"rendered":"Leverage Social Media to Build Brand Loyalty"},"content":{"rendered":"\n

Brand loyalty is something that is built over time. You create an amazing customer experience. The system you put in place encourage customers to spread the words about your business to friends and family members. Whether it be through word of mouth, or sharing your company profile on social media, your brand awareness increases. They boost your credibility and influence buying behavior. Ideally, you have a loyalty program in place already. If that\u2019s taken care of and working well for you, the next step is to leverage social media to build brand loyalty.<\/p>\n\n\n

\"email-press-release\"<\/a><\/p>\n\n\n\n

It All Starts with a Strategy<\/strong><\/h4>\n\n\n\n

Hold up. Before you jump on social media to increase brand recognition, create a social strategy. It prevents the whole \u201cthrow spaghetti at the wall\u201d type of mistakes and wasted time. Include goals and tactics in your social strategy to increase conversion rates, sales, and SEO ranking. Another major factor is increasing your customer experience. Decide how often you\u2019re going to engage, who you\u2019re engaging with, what content you\u2019re posting, when you\u2019re posting it, and why. Your strategy should also take a look at how you\u2019ll measure results.<\/p>\n\n\n\n

Identify Your\nBrand Voice and Feel<\/h4>\n\n\n\n

Many social\nchannels are highly visual channels. Think about Instagram, Pinterest, and\nYouTube. The truth is that all social channel posts perform better when there\u2019s\na picture or visual to go with it. You can leverage this visual nature of\nsocial by creating a look and feel for your posts — brand them. It\u2019s about\nmore than slapping your logo in the bottom of every photo. <\/p>\n\n\n\n

You want your\naudience to see your post and know it\u2019s you. And your look and feel should be\naligned with your brand values and voice. If you\u2019re fun and flirty, then your\nimages should support that tone. If you\u2019re sarcastic, same thing. When it comes\nto your print content, you\u2019ll want to have an authentic and consistent one.\nWhat’s your voice? Is it engaging? Does it align with your brand? Is it professional\nyet able to portray your company culture?<\/p>\n\n\n\n

Engage, Engage, Engage & Reward<\/h4>\n\n\n\n

Social isn\u2019t about posting as much\nas it is about creating engagement. That means not only responding to comments\non your posts but also commenting on other posts. Engage with influencers.\nFollow your customers and comment on their posts. One of the best ways to build\na strong community is to engage with your audience. Initiate conversations,\nanswer questions and get involved. <\/p>\n\n\n\n

And don\u2019t forget the power of personal connections, especially when it comes to brand loyalty. Consider a rewards program. This allows your loyal followers to be offered discounts, exclusive and advance access to content, and more. You can have contests or special promotions exclusively for your followers. Social media provides a wealth of opportunity. It all starts with a strategy, consistency, and connection. Align your message with social, get involved with your audience and followers, and strengthen your brand loyalty. <\/p>\n\n\n\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Brand loyalty is something that is built over time. You create an amazing customer experience. The system you put in …<\/p>\n","protected":false},"author":3,"featured_media":6368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[184,1279,910,1105],"class_list":["post-6346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-brand-awareness-with-press-release","tag-brand-loyalty","tag-branding-your-press-release","tag-social-media"],"acf":[],"yoast_head":"\nLeverage Social Media to Build Brand Loyalty | Newswire<\/title>\n<meta name=\"description\" content=\"Building Brand Loyalty can be difficult, especially if you are not using Social Media to its advantage! 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