{"id":6262,"date":"2019-03-22T09:03:09","date_gmt":"2019-03-22T13:03:09","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6262"},"modified":"2019-03-22T09:03:11","modified_gmt":"2019-03-22T13:03:11","slug":"how-to-use-linkedin-to-boost-your-brand","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand","title":{"rendered":"How to Use LinkedIn to Boost Your Brand"},"content":{"rendered":"\n<p>If you market to professionals or to businesses, LinkedIn can be one of the best social media channels to grow your brand. It has 260 million Monthly Active Users (MAUs). And it provides opportunities like groups, advertising, and the ability to recommend others. If you\u2019re not using LinkedIn to build your brand, you may be missing out on a truly valuable opportunity.<\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Start with a Branded Profile Page<\/h4>\n\n\n\n<p>It may feel like a no-brainer, but you\u2019d be surprised how\nmany companies have an incomplete profile on LinkedIn. So, what makes a\ncomplete profile page on LinkedIn? <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Logo<\/li><li>Company description<\/li><li>Website URL<\/li><li>Company size<\/li><li>Industry<\/li><li>Company type<\/li><li>Location<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. Create a Content Plan<\/h4>\n\n\n\n<p>Your content plan should address the same fundamentals\nthat any content plan leverages. One, make sure you\u2019re providing content that\nsolves a problem for your audience. If you\u2019re not sure who your audience is on\nLinkedIn, start with some research. Find your existing customers and associates\non LinkedIn and pay attention to what they talk about. You may have to test a\nfew things before you home in on your LinkedIn audience.<\/p>\n\n\n\n<p>The second component of a LinkedIn content plan is to make\nsure that you are posting consistently. Don\u2019t go overboard initially. Make sure\nyou can consistently publish something on LinkedIn. That may be one post a week\nor five. Know what you can post and follow through.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Know Your Voice and Message<\/h4>\n\n\n\n<p>Make sure when you\u2019re engaging with others and that your\ncontent has an authentic and consistent voice. That means knowing your brand\nmessage before you start posting content. Outline your values and your voice\nbefore you start posting.<\/p>\n\n\n\n<p>Finally, make sure to leverage the groups feature in LinkedIn. If there isn\u2019t a group, or six, for your industry, consider creating a group. Start inviting your followers, friends, and associates. Ask questions in groups and share unique content.  With LinkedIn there is a truly valuable opportunity to build relationships with your audience and to boost your brand. Like any social site, it starts by adding value. Consistently create quality content and promote that content on your blog, website, and other social sites. Let people know what you\u2019re doing on LinkedIn and track your results. You may find that it\u2019s the most valuable social channel you have.  <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you market to professionals or to businesses, LinkedIn can be one of the best social media channels to grow &#8230;<\/p>\n","protected":false},"author":3,"featured_media":6292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,936],"tags":[184,570,910,818],"class_list":["post-6262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-optimization-2","category-social-media","tag-brand-awareness-with-press-release","tag-brand-management-with-press-releases","tag-branding-your-press-release","tag-connecting-on-linkedin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use LinkedIn to Boost Your Brand | Newswire<\/title>\n<meta name=\"description\" content=\"LinkedIn is often forgotten. Create a new strategy today using LinkedIn. Here are tips and tricks to use in order to boost your brand on their site:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use LinkedIn to Boost Your Brand\" \/>\n<meta property=\"og:description\" content=\"LinkedIn is often forgotten. Create a new strategy today using LinkedIn. Here are tips and tricks to use in order to boost your brand on their site:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-22T13:03:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-22T13:03:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/Top_Card.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2864\" \/>\n\t<meta property=\"og:image:height\" content=\"1904\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand\",\"name\":\"How to Use LinkedIn to Boost Your Brand | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/Top_Card.jpg\",\"datePublished\":\"2019-03-22T13:03:09+00:00\",\"dateModified\":\"2019-03-22T13:03:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"LinkedIn is often forgotten. Create a new strategy today using LinkedIn. Here are tips and tricks to use in order to boost your brand on their site:\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/Top_Card.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/Top_Card.jpg\",\"width\":2560,\"height\":1702},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use LinkedIn to Boost Your Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Use LinkedIn to Boost Your Brand | Newswire","description":"LinkedIn is often forgotten. Create a new strategy today using LinkedIn. Here are tips and tricks to use in order to boost your brand on their site:","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand","og_locale":"en_US","og_type":"article","og_title":"How to Use LinkedIn to Boost Your Brand","og_description":"LinkedIn is often forgotten. Create a new strategy today using LinkedIn. Here are tips and tricks to use in order to boost your brand on their site:","og_url":"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2019-03-22T13:03:09+00:00","article_modified_time":"2019-03-22T13:03:11+00:00","og_image":[{"width":2864,"height":1904,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/Top_Card.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand","url":"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand","name":"How to Use LinkedIn to Boost Your Brand | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/Top_Card.jpg","datePublished":"2019-03-22T13:03:09+00:00","dateModified":"2019-03-22T13:03:11+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"LinkedIn is often forgotten. Create a new strategy today using LinkedIn. Here are tips and tricks to use in order to boost your brand on their site:","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/Top_Card.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/Top_Card.jpg","width":2560,"height":1702},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-boost-your-brand#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Use LinkedIn to Boost Your Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/6262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=6262"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/6262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/6292"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=6262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=6262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=6262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}