{"id":6254,"date":"2019-03-20T08:45:31","date_gmt":"2019-03-20T12:45:31","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6254"},"modified":"2019-05-31T12:34:05","modified_gmt":"2019-05-31T16:34:05","slug":"how-to-measure-pr","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-measure-pr","title":{"rendered":"How to Measure PR"},"content":{"rendered":"\n<p>With any marketing tactic, you want to be able to evaluate your results. You want to know if your efforts are paying off, if they need to be adjusted, or if they\u2019re just not working and it\u2019s time to let go and move on. Some marketing tactics are easier to measure than others. <\/p>\n\n\n\n<p><em>For example<\/em>: It is easier to measure a list building tactic than social media engagement. <\/p>\n\n\n\n<p>That said, with the right strategy, it is possible to measure just about every action online. That includes PR. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">Let&#8217;s look at how to measure PR:<\/h5>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Mentions<\/span><\/h2>\n\n\n\n<p>One way to measure your PR is to count the number of\nmentions you have online after a story breaks or after you\u2019ve published\nsomething online. It\u2019s important to create a baseline and measure your mentions\nover time. You might begin counting mentions today and count them daily a few\nweeks prior to coverage. Then you would count them during and after the\ncoverage to see if there is an increase in online mentions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Traffic<\/span><\/h2>\n\n\n\n<p>Measure your website traffic over time. In addition to measuring basic traffic numbers, also look at where the traffic is coming from. Evaluate your PR efforts. Optimize on the proven things that impact your traffic.<del>traffic.<\/del><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Sales<\/span><\/h2>\n\n\n\n<p>Like traffic, sales can increase based on any one of your\nongoing marketing tactics. It\u2019s important to measure sales on a regular basis\nand to put steps in place so you can evaluate where the sales are coming from.\nCreating unique links and URLs is one easy way to know where the traffic and\nsales are coming from, and which PR piece is creating the result.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Social Media Followers &amp; Engagement<\/span><\/h2>\n\n\n\n<p>As awareness of your brand increases, you will likely see an increase in social media engagement. You may also experience an increase in followers. This is a bit more difficult to measure. If you pay close attention to timing on social media, you will better understand how to increase traction and gain following. Additionally, you can thank new followers for following you and ask them how they heard about you.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Finally, with any PR efforts, it\u2019s important that you set goals. What do you want to accomplish and how will you accomplish it? With PR, the results and the goals will be both quantitative (measurable) and qualitative. Set goals for both and put systems in place to assess your data. Look at traffic, sales, engagement, mentions and other relevant metrics that demonstrate PR success.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With any marketing tactic, you want to be able to evaluate your results. You want to know if your efforts &#8230;<\/p>\n","protected":false},"author":3,"featured_media":6291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1015],"tags":[373,278,383,1134,136,161],"class_list":["post-6254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-101","tag-measurement-for-press-releases","tag-measuring-your-press-release-performance","tag-measuring-your-press-release-reach","tag-pr","tag-press-release","tag-public-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Measure PR | Newswire<\/title>\n<meta name=\"description\" content=\"Learn how to measure your PR today and see how your efforts are benefitting your business. Want to know how to effectively measure your analytics:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-measure-pr\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Measure PR\" \/>\n<meta property=\"og:description\" content=\"Learn how to measure your PR today and see how your efforts are benefitting your business. Want to know how to effectively measure your analytics:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-measure-pr\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-20T12:45:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-31T16:34:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/photo-1551288049-bebda4e38f71.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-measure-pr\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-measure-pr\",\"name\":\"How to Measure PR | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-measure-pr#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-measure-pr#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/photo-1551288049-bebda4e38f71.jpeg\",\"datePublished\":\"2019-03-20T12:45:31+00:00\",\"dateModified\":\"2019-05-31T16:34:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Learn how to measure your PR today and see how your efforts are benefitting your business. 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