{"id":6249,"date":"2019-03-18T07:26:10","date_gmt":"2019-03-18T11:26:10","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6249"},"modified":"2019-03-26T15:09:35","modified_gmt":"2019-03-26T19:09:35","slug":"how-to-leverage-social-media-after-your-pr-coverage","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-leverage-social-media-after-your-pr-coverage","title":{"rendered":"How To Leverage Social Media After Your PR Coverage"},"content":{"rendered":"\n

You’ve worked hard to get the media to cover your company. From building relationships to sending out\u00a0press releases, you have put in the effort to make your company known.Once you’ve got the coverage you’ve worked hard for, you want to make the very best of it. You want to promote the heck out of your PR coverage. One of the tools at your disposal to obtain the biggest PR bank for you buck, is social media. Let’s take a look at how you can use social media to make the most of your press.\u00a0<\/p>\n\n\n

\"email-press-release\"<\/a><\/p>\n\n\n\n

\n\n\n\n

1. Share Your Press on Social Media<\/h3>\n\n\n\n

It sounds like an obvious step, yet so\nmany companies simply forget. If you\u2019ve issued a press release, you can and should\nlink to that release on your social channels. You can, to be transparent,\ninclude the hashtag #pressrelease in your description. This way people know\nthey\u2019re clicking on a release. <\/p>\n\n\n\n

You can also share quotes and interesting\npoints from the release as tweets or other short content posts and link to your\npress release. <\/p>\n\n\n\n

When you gain media coverage, share your story across all social media platforms! Again, share a direct link to the article on your page. Also, share quotes and interesting points from the article. Get people engaged and excited about your press. Encourage them to share, comment, and repost. <\/p>\n\n\n\n

2. Consider Advertising<\/h3>\n\n\n\n

Timing ads with media coverage can help\nyou gain more traffic, sales, and attention from your audience and customers. You\u2019re\nalready getting coverage, why not take advantage of it and put your company\u2019s\nproducts or services in front of the people who are reading about you?<\/p>\n\n\n\n

3. Engage with Influencers<\/h3>\n\n\n\n

Just like advertising is a way to\ncapitalize on your new exposure, it\u2019s also a fantastic time to take the next\nstep with social media influencers. Let them know about your coverage and pitch\nan idea to them. Maybe they can promote your products or services. Maybe they\ncan mention your business, share links, or partner with you for a promotion or\nnew offer. <\/p>\n\n\n\n

\n\n\n\n

Press coverage and new PR is an exciting time. You\u2019re getting the results that you worked so hard for. Don\u2019t take too much time patting yourself on the back for a job well done. Instead, leverage the momentum into more sales, exposure, and connections. It\u2019s the ideal time to take your business to the next level and get more PR and profits. To that end, it makes good sense to have systems and a plan in place so you\u2019re ready when you do get that coverage you\u2019ve been working so hard for. <\/p>\n\n\n\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

You’ve worked hard to get the media to cover your company. From building relationships to sending out\u00a0press releases, you have …<\/p>\n","protected":false},"author":3,"featured_media":6281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[1263,1105,312,44],"class_list":["post-6249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-channels","tag-social-media","tag-social-media-and-press-releases","tag-social-news-release"],"acf":[],"yoast_head":"\nHow To Leverage Social Media After Your PR Coverage | Newswire<\/title>\n<meta name=\"description\" content=\"Your Press Release is out. Now what? Learn how to take advantage of social media and boost coverage of your PR campaign. 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