{"id":6234,"date":"2019-03-14T13:04:17","date_gmt":"2019-03-14T17:04:17","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6234"},"modified":"2024-05-29T15:24:32","modified_gmt":"2024-05-29T19:24:32","slug":"difference-between-web-monitoring-and-social-listening","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/difference-between-web-monitoring-and-social-listening","title":{"rendered":"Difference Between Web Monitoring and Social Listening"},"content":{"rendered":"\n<p>The world of social media can be overwhelming. Terms, tactics, tools, and possibilities are constantly changing. If you are not paying attention, it&#8217;s possible you may have missed out on the update. Many businesses are not away of the concept of web monitoring or social listening. These two terms are important to understand when integrating social media into a business. Let&#8217;s take a look at the difference and how each can help your business strive.&nbsp;<\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-web-monitoring\">What\nis Web Monitoring?<\/h3>\n\n\n\n<p>Web\nmonitoring, aka website monitoring, is the process of staying on top of the\ncustomer or user experience on your website. It looks at the behind the scenes\ndata and systems to ensure the best possible experience for everyone who comes\nto your site.<\/p>\n\n\n\n<p>For\nexample, load time is component of web monitoring. How quickly does your home\npage load for your visitor? Are your links working or are there error pages?\nWeb monitoring looks at the performance of your website.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-with-web-monitoring-you-can-hire-an-outside-service-to-stay-on-top-of-your-website-performance\">With web monitoring, you can hire an outside service to stay on top of your website performance. <\/h5>\n\n\n\n<p>This is a good idea if you\u2019re unable to monitor it in house. You need to know when your website is down. You need to know when it loads too slowly or when you have broken links. The last thing you want your customer to experience is a stop in their navigation and flow on your site. Because when a customer or a visitor comes to a stop, like an error page or a page that won\u2019t load in a timely manner, they simply leave. You\u2019ve lost an opportunity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-social-listening\">What is Social Listening?<\/h3>\n\n\n\n<p>Social listening is entirely different, but no less important, than web monitoring. Social listening is the monitoring of your brand&#8217;s social media channels for any customer feedback and direct mentions of your brand. It can encompass monitoring conversations, competitors, keywords, or industry information to stay on top of trending topics and opportunities.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-social-listening-enables-you-to-respond-to-comments-and-mentions-in-real-time\">Social listening enables you to respond to comments and mentions in real time. <\/h5>\n\n\n\n<p>It can enhance your PR because you can turn customer situations around and leverage<strong> <\/strong><a href=\"https:\/\/www.newswire.com\/media-monitoring\">media monitoring<\/a> coverage in real time.<\/p>\n\n\n\n<p>Like\nweb monitoring, social listening is something that you can do in house or you\ncan outsource it. In house is made easier with social listening tools like Google\nAlerts and Hootsuite. <\/p>\n\n\n\n<p>Both web monitoring and social listening are important to the continued growth and success of your business. Create systems or outsource the process so you&#8217;re able to stay on top of your industry, audience, and your website.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world of social media can be overwhelming. Terms, tactics, tools, and possibilities are constantly changing. If you are not &#8230;<\/p>\n","protected":false},"author":3,"featured_media":6300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,15],"tags":[1212,1269,1268,1266,1267],"class_list":["post-6234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","category-seo","tag-audience-outreach","tag-media-coverage","tag-social-listening","tag-web-monitoring","tag-website-monitoring"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Difference Between Web Monitoring and Social Listening | Newswire<\/title>\n<meta name=\"description\" content=\"Understanding the difference between Web Monitoring and Social Listening is key to your PR and marketing strategy. Learn more:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/difference-between-web-monitoring-and-social-listening\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Difference Between Web Monitoring and Social Listening\" \/>\n<meta property=\"og:description\" content=\"Understanding the difference between Web Monitoring and Social Listening is key to your PR and marketing strategy. Learn more:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/difference-between-web-monitoring-and-social-listening\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-14T17:04:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-29T19:24:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/social-media-listening-PV.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/difference-between-web-monitoring-and-social-listening\",\"url\":\"https:\/\/www.newswire.com\/blog\/difference-between-web-monitoring-and-social-listening\",\"name\":\"Difference Between Web Monitoring and Social Listening | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/difference-between-web-monitoring-and-social-listening#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/difference-between-web-monitoring-and-social-listening#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/social-media-listening-PV.png\",\"datePublished\":\"2019-03-14T17:04:17+00:00\",\"dateModified\":\"2024-05-29T19:24:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Understanding the difference between Web Monitoring and Social Listening is key to your PR and marketing strategy. 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