{"id":6228,"date":"2019-03-13T10:36:36","date_gmt":"2019-03-13T14:36:36","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6228"},"modified":"2019-03-13T10:36:38","modified_gmt":"2019-03-13T14:36:38","slug":"creating-your-media-monitoring-strategy","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/creating-your-media-monitoring-strategy","title":{"rendered":"Creating Your Media Monitoring Strategy"},"content":{"rendered":"\n

If social media is part of your marketing strategy, then it makes sense that social media monitoring should be as well. What is social media monitoring? It\u2019s the process of tracking brand mentions, industry news, competitors\u2019 actions, customer opinions, and much more. Social media monitoring gives you insight as to whether or not your marketing efforts are paying off. It identifies opportunities, leverage press and mitigates problems. Sounds good, right? The first step to monitoring social media is to create your strategy. Here are some things to consider.<\/p>\n\n\n

\"get-started-newsroom\"<\/a><\/p>\n\n\n\n

1. What Are Your Objectives for Social Media Monitoring?<\/h3>\n\n\n\n

What do you want to accomplish with your social media monitoring? What marketing goals will media monitoring help you achieve? There are certainly a wide variety of potential goals including: engagement, mentions, sales, and customer perception. <\/p>\n\n\n\n

2. What Are You Going to Monitor?<\/h3>\n\n\n\n

There are a number of different metrics\nyou can monitor with your social listening strategy. They include:<\/p>\n\n\n\n

  • Your brand name and handles<\/li>
  • Your product name(s), including common misspellings<\/li>
  • Your competitors\u2019 brand names, product names, and handles (including\ncommon misspellings)<\/li>
  • Industry buzzwords and trending topics<\/li>
  • Your slogan<\/li>
  • Your competitors\u2019 slogans<\/li>
  • Names of key people in your company and your competitors\u2019 companies\n(your CEO, spokesperson, etc.)<\/li>
  • Campaign names or keywords<\/li>
  • Your branded hashtags <\/li>
  • Your competitors branded hashtags <\/li>
  • Unbranded hashtags related to your industry<\/li>
  • Audience engagement, location identifiers for those who engage often.\n(Where is your audience coming from?)<\/li><\/ul>\n\n\n\n

    3. Who is Going to Monitor Your Social Channels?<\/h3>\n\n\n\n

    Along with this decision,\nyou\u2019ll also want to identify the social channels you\u2019re going to monitor. Presumably,\nit would be all of the channels you\u2019re active on. However, you may decide to\nadd some channels you\u2019re not active on just to see what, if anything, is\nhappening related to your industry on that channel. You might choose not to\ninclude some channels if you have time or financial constraints. <\/p>\n\n\n\n

    This brings us back to who\nis going to monitor your social media. You can outsource it – there are both\nfreelancers and agencies that provide this service. You can also leverage tools\nlike Hootsuite and perform the task internally. <\/p>\n\n\n\n

    Finally, you\u2019ll want to decide what action you\u2019ll take with the information you gain from social media monitoring and who will take that action. <\/h5>\n\n\n\n

    For example: You may want someone to respond to all brand mentions online and task a different person or department with monitoring industry trends and customer sentiment. Media monitoring has become an important part of marketing strategy. If you\u2019re active on social, then it\u2019s vital that you\u2019re paying attention to what people are saying online, how they\u2019re engaging, and what they think about you. Create your social media monitoring strategy today. <\/p>\n\n\n\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    If social media is part of your marketing strategy, then it makes sense that social media monitoring should be as …<\/p>\n","protected":false},"author":3,"featured_media":6295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[953,1105,1276,1270,1278],"class_list":["post-6228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-marketing-plan-that-works","tag-social-media","tag-social-media-listening","tag-social-media-monitoring","tag-social-media-trategy"],"acf":[],"yoast_head":"\nCreating Your Media Monitoring Strategy | Newswire<\/title>\n<meta name=\"description\" content=\"If social media is part of your marketing strategy, then it makes sense that social media monitoring should be as well. 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