{"id":6226,"date":"2019-03-12T09:27:44","date_gmt":"2019-03-12T13:27:44","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6226"},"modified":"2019-03-12T09:27:45","modified_gmt":"2019-03-12T13:27:45","slug":"building-your-brand-story-on-social-media","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/building-your-brand-story-on-social-media","title":{"rendered":"Building Your Brand Story on Social Media"},"content":{"rendered":"\n<p>Building your brand story on social media is something that shouldn\u2019t be too complicated, and yet many companies, and brands, are getting it wrong. Telling your story right allows you to dramatically impact your social media success and your business. <\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Be More Human<\/h4>\n\n\n\n<p>You\u2019re human, not a \u201cbusiness.\u201d Your consumers are buying from you because they like you, they trust you, and they believe that you have a solution for their problem. They buy from, and connect with, people. To showcase the human element of your business and to prove that you\u2019re real, there are a few simple steps that you can take.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Share behind the scenes\nphotos, videos, and stories.<\/li><li>Share what you\u2019re doing.<\/li><li>Talk about what you\u2019re\nlearning.<\/li><li>When you make a mistake,\nown it on social media and share (with your brand voice) how you\u2019re making\namends and\/or learning from your mistake.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. Know Your Brand Value and Story, and Communicate it Regularly<\/h4>\n\n\n\n<p>Every message that you share on every social platform\nshould reflect your brand\u2019s values and story. Who are you? What are you about?\nWhat do you stand for? Don\u2019t deviate your message from your core values and\nstory. Consistency builds trust and credibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Tell Stories<\/h4>\n\n\n\n<p>When you\u2019re posting on social media you have a choice. You\ncan share information, or you can share a story with information. The\ndifference is simple. For example, if you\u2019ve lost your remote, there\u2019s a nearly\n50% chance you\u2019ll find it in the sofa cushions. That statistic alone, while\ninteresting, will not likely get much engagement. <\/p>\n\n\n\n<p>However, if you tell a story about losing your remote and\nwhere you found it, then you\u2019ll get much more engagement. And if you invite\nothers to tell their lost remote stories then the post will take off. <\/p>\n\n\n\n<p>And consider linking posts to tell a broader story over\ntime. You might share a story, update it later in the day, and then update it\ndaily over the next few days. This increases engagement, follows, awareness,\nand strengthens your brand.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Don\u2019t Forget the Visuals<\/h4>\n\n\n\n<p>It\u2019s entirely possible to tell a story with a picture. You can, and should whenever possible, add images to your stories. Give followers a face. Share videos. And consider creating a brand look and feel with your images so that they can see your picture and immediately know it\u2019s you. Building your brand story on social media takes time. It takes patience. And it takes consistency. Decide who you are, what your brand voice and message is, and create a look and feel for your content based on that concept.  <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building your brand story on social media is something that shouldn\u2019t be too complicated, and yet many companies, and brands, &#8230;<\/p>\n","protected":false},"author":3,"featured_media":6296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[874,910,1105,312,1241,688],"class_list":["post-6226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-brand-awareness","tag-branding-your-press-release","tag-social-media","tag-social-media-and-press-releases","tag-story","tag-storytelling-through-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building Your Brand Story on Social Media | Newswire<\/title>\n<meta name=\"description\" content=\"Learn how to use Social Media for your branding efforts. 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