{"id":6036,"date":"2019-03-07T08:10:08","date_gmt":"2019-03-07T13:10:08","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6036"},"modified":"2023-11-15T15:13:51","modified_gmt":"2023-11-15T20:13:51","slug":"your-guide-to-sending-press-releases-via-email","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/your-guide-to-sending-press-releases-via-email","title":{"rendered":"Your Guide to Sending Press Releases Via Email"},"content":{"rendered":"\n<p>Journalists, writers, and editors are <em>very<\/em> busy these days. With events constantly occurring, people are always on-the-go. Email is usually the best way to reach out to them and get the quickest response. However, what are the rules for sending press releases via email? <\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Send\nonly information, not annoying spam messages.<\/strong><\/h4>\n\n\n\n<p>How can you avoid getting pegged as spam? Don\u2019t include attachments or HTML \u2013 send your news as a text-only email message. Don\u2019t send everyone on your media list exactly the same announcement, either. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Only send them the news that is relevant to their readership or industry. <\/h4>\n\n\n\n<p>If you have images or a video that will\naccompany your press release, put the entire press release (including the\nimages or video) on a page on your website and link over to that from your plain\ntext emailed press release.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Make\na memorable first impression.<\/strong><\/h4>\n\n\n\n<p>In email rules, using a descriptive subject\nline (something other than just: \u201cImportant News \u2013 Read Me!\u201d) can help make a\ngreat first impression. Skimming one\u2019s inbox, an editor or writer will know\nimmediately from the subject line if they want to even open it and read through\nthe email.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A good rule of thumb is to use your press release\u2019s headline for the subject line of your email.<\/h4>\n\n\n\n<p> You\u2019ve worked hard to craft the perfect title. It makes sense to use it for a good first impression.<\/p>\n\n\n\n<p>After your perfect subject line is settled\non, follow it up with a memorable and intriguing first sentence in your email.\nIn today\u2019s busy world, it\u2019s more important than ever to get your readers hooked\nfrom the start.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Create\na media email address on your company site and send the press releases from\nthat.<\/strong><\/h4>\n\n\n\n<p>Whether you have a dedicated press release\nwriter on your team or you\u2019re a one-man show, you need press\/media contact\ninformation that should be included within every press release and media pitch.\nIn addition, these types of email should be sent from the email address you\nlisted in the email.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Standard\nprofessional email etiquette will always apply \u2013 even to press releases.<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>MAKE SURE YOUR CAPS LOCK ISN\u2019T STUCK ON<\/strong>. You should be writing with both upper and lower case letters. \u201cYelling\u201d at your readers isn\u2019t going to get your press release picked up. It also won\u2019t help it make a good first impression.<\/li><\/ul>\n\n\n\n<p>Avoid sending out blanket press releases to your media contacts. Make each one its own email to each contact that you want to send to. It will make the contacts on your list feel more special and targeted, and less like they\u2019re just \u201cone of the crowd.\u201d <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Journalists, writers, and editors are very busy these days. With events constantly occurring, people are always on-the-go. Email is usually &#8230;<\/p>\n","protected":false},"author":3,"featured_media":6049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,5],"tags":[1233,175,1234,97],"class_list":["post-6036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-pr-writing-tips","tag-email","tag-email-press-release","tag-press-release-email-guide","tag-press-release-tips-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Press Release Email Tips &amp; Tricks | Newswire<\/title>\n<meta name=\"description\" content=\"Get the right message to journalists, editors and writers with a perfect press release email. Make sure your email is not flagged as spam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/your-guide-to-sending-press-releases-via-email\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Guide to Sending Press Releases Via Email\" \/>\n<meta property=\"og:description\" content=\"Get the right message to journalists, editors and writers with a perfect press release email. 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