{"id":6028,"date":"2019-03-01T10:42:21","date_gmt":"2019-03-01T15:42:21","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=6028"},"modified":"2019-03-14T11:17:55","modified_gmt":"2019-03-14T15:17:55","slug":"who-are-the-best-people-to-send-your-media-pitch-to","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to","title":{"rendered":"Who are the Best People to Send Your Media Pitch To?"},"content":{"rendered":"\n

There is no blanket answer for this question. Every company will have a different answer. It depends on your industry and target audience. You can’t have a sports store pitching their new stock of baseball hats to a video game blogger. It wouldn’t make sense! However, here are our Top 3 Rules for finding the best people to send your media pitch to.\u00a0<\/p>\n\n\n

\"email-press-release\"<\/a><\/p>\n\n\n\n

1. Do Your Own Research<\/strong><\/h3>\n\n\n\n

Pull together a list of different media outlets and journalists that you think may be interested in your business or story. This is not going to be a once-and-done list. You will hopefully, keep adding to and grooming this list over time.<\/p>\n\n\n\n

Once you have your beginner list, look deeper into each outlet to discover more info that may help you define your target audience better. Also, get to know the journalists better. See if they\u2019ve written stories like yours before. Most importantly, you want to find out if and why they are the best person to receive your pitch. <\/p>\n\n\n\n

Do you share a passion or a common cause?<\/h5>\n\n\n\n

You should especially pay attention to if\nthey regularly post stories about other people, much like what you\u2019re going to\nbe suggesting they post for you. If they only post self-promotional content or\ngeneral knowledge content, then they may not be the best contact for your\nstory. We\u2019re not saying it\u2019s not worth the pitch, but you may need to craft\nthat pitch a little differently if there\u2019s a distinct lack of other people\u2019s\ncontent in theirs.<\/p>\n\n\n\n

In addition to journalists and news outlets, you should also look at influencers in your industry.<\/h5>\n\n\n\n

Those who have the same target market as you are going after. These influencers can write a blog post, or even a moving social media post, about your story idea to get you more exposure. However, again, you can start with a large list and edit it down to only those who are the best to receive your story idea. <\/p>\n\n\n\n

2. Make Sure Your List Is Up-To-Date<\/strong><\/h3>\n\n\n\n

Once you have your beginning media and\ninfluencer list, make sure that you update it regularly. When you have a story\nyou need to get out quickly, it\u2019s easier to do when you keep the contact info,\nas well as their current topics up to date.<\/p>\n\n\n\n

3. Keep Up-To-Date With Your Contacts\u2019 Postings<\/strong> <\/h3>\n\n\n\n

Follow all of your contacts on their social media or read their blog on a regular basis. It will be much easier to send out your pitches if you know what each of your contacts have been up to, so you can compliment what they\u2019ve been working on. <\/p>\n\n\n\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

There is no blanket answer for this question. Every company will have a different answer. It depends on your industry …<\/p>\n","protected":false},"author":3,"featured_media":6337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,14],"tags":[1215,1216,1214,816,1151,905,1153],"class_list":["post-6028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-online-visibility","tag-create-media-list","tag-creating-a-media-list","tag-media-contact","tag-media-list","tag-media-pitch","tag-media-pitch-best-practices","tag-media-pitching"],"acf":[],"yoast_head":"\nWho are the Best People to Send Your Media Pitch To? | Newswire<\/title>\n<meta name=\"description\" content=\"How do you determind who the best people are to send your Media Pitch to? This blog post tells you how to find the perfect media contacts:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who are the Best People to Send Your Media Pitch To?\" \/>\n<meta property=\"og:description\" content=\"How do you determind who the best people are to send your Media Pitch to? This blog post tells you how to find the perfect media contacts:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-01T15:42:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-14T15:17:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/pexels-photo-1437545.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1833\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to\",\"url\":\"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to\",\"name\":\"Who are the Best People to Send Your Media Pitch To? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/pexels-photo-1437545.jpeg\",\"datePublished\":\"2019-03-01T15:42:21+00:00\",\"dateModified\":\"2019-03-14T15:17:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"How do you determind who the best people are to send your Media Pitch to? This blog post tells you how to find the perfect media contacts:\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/pexels-photo-1437545.jpeg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/pexels-photo-1437545.jpeg\",\"width\":1833,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who are the Best People to Send Your Media Pitch To?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Who are the Best People to Send Your Media Pitch To? | Newswire","description":"How do you determind who the best people are to send your Media Pitch to? This blog post tells you how to find the perfect media contacts:","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to","og_locale":"en_US","og_type":"article","og_title":"Who are the Best People to Send Your Media Pitch To?","og_description":"How do you determind who the best people are to send your Media Pitch to? This blog post tells you how to find the perfect media contacts:","og_url":"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2019-03-01T15:42:21+00:00","article_modified_time":"2019-03-14T15:17:55+00:00","og_image":[{"width":1833,"height":1500,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/pexels-photo-1437545.jpeg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to","url":"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to","name":"Who are the Best People to Send Your Media Pitch To? | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/pexels-photo-1437545.jpeg","datePublished":"2019-03-01T15:42:21+00:00","dateModified":"2019-03-14T15:17:55+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"How do you determind who the best people are to send your Media Pitch to? This blog post tells you how to find the perfect media contacts:","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/pexels-photo-1437545.jpeg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/03\/pexels-photo-1437545.jpeg","width":1833,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/who-are-the-best-people-to-send-your-media-pitch-to#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Who are the Best People to Send Your Media Pitch To?"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/6028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=6028"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/6028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/6337"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=6028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=6028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=6028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}