{"id":5935,"date":"2019-02-25T11:28:12","date_gmt":"2019-02-25T16:28:12","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=5935"},"modified":"2019-02-25T11:28:14","modified_gmt":"2019-02-25T16:28:14","slug":"what-is-the-importance-of-your-press-releases-roi","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-is-the-importance-of-your-press-releases-roi","title":{"rendered":"What is the Importance of Your Press Release\u2019s ROI?"},"content":{"rendered":"\n

Measuring your public relations campaign analytics can be challenging. But once you\u2019ve tracked your results, it\u2019s easier to set measurable goals. How exactly? By measuring and analyzing results. It makes strategically planning your next moves a lot easier. Hence, why understanding your press release’s return on investment (ROI) is essential to you PR and<\/em> marketing strategy.<\/p>\n\n\n

\"email-press-release\"<\/a><\/p>\n\n\n\n

Do you know which numbers to really take a\nlook at for your press releases?<\/h3>\n\n\n\n
How much time are you investing in your public relations campaigns?
<\/h5>\n\n\n\n

This is not a stand-alone number, by any stretch of the imagination. But you should track how much time you are investing in each press release, including how much time you\u2019re spending on distributing the news. While you want to invest time in this endeavor, you don\u2019t want it to eat up all of your time. If you\u2019re spending more time on the campaigns than is paying off, it\u2019s time to start looking at revamping your procedures.<\/p>\n\n\n\n

Who\u2019s reading your press release?
<\/h5>\n\n\n\n

Knowing who\u2019s reading your press release can help you target your content for the marketing personas you want buying your products or services. It will also help you craft better calls-to-action for each of your targets that you are writing for. <\/p>\n\n\n\n

How many \u201cnext steps\u201d from your press releases are leading to sales conversions or sign-ups or other targeted calls-to-action that you want to measure?
<\/h5>\n\n\n\n

Special note about tracking your clicks: Tracking only clicks to your website isn\u2019t the best metric. Each click doesn\u2019t necessarily become its own sale on your website. Clicks are important, but the sales from those clicks (conversions) is a much better metric to keep track of. <\/p>\n\n\n\n

While each press release you send out should have a specific call-to-action (CTA), you don\u2019t have to use the same one in EVERY press release you write. Ask for people to visit your website, view a specific video on your page, sign up for your newsletter or mailing list, or any number of other things. This specific ROI measurement can vary from industry to industry. Once you start tracking these, you\u2019ll be better able to polish your content and receive the desired reaction from your readership.<\/p>\n\n\n\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Measuring your public relations campaign analytics can be challenging. But once you\u2019ve tracked your results, it\u2019s easier to set measurable …<\/p>\n","protected":false},"author":3,"featured_media":6015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[136,1223,1224],"class_list":["post-5935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-optimization-2","tag-press-release","tag-press-release-roi","tag-roi"],"acf":[],"yoast_head":"\nWhat is the Importance of Your Press Release\u2019s ROI? | Newswire<\/title>\n<meta name=\"description\" content=\"Do you know how to calculate your press release's ROI? 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