![\"email-press-release\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\")
<\/a><\/p>\n\n\n\nHow Paying Attention to What Your Competitors are Doing in Their Media Campaigns Can Benefit YOU:<\/h4>\n\n\n\n- Piggyback on what your competitors have already done. <\/strong>
- They\u2019ve done their market research, and since you\u2019re seeing the public-facing pieces that are out there, you\u2019re seeing the end-result of their research.
<\/li><\/ul><\/li> - What type of stories are they in? This helps you pitch to the media.<\/strong>
- For Example: New product stories aren\u2019t being picked up, but community events they sponsor are. It would make more sense for you to pitch those types of stories in your own media pitches.
<\/li><\/ul><\/li> - Be exposed to other opportunities.<\/strong>
- If you look at what your competitors are doing and where their press pieces show up, you may see that a publication has been left out or a \u201chook\u201d for a story hasn\u2019t been used yet. This can help craft a pitch to address this void in the press for your industry.
<\/li><\/ul><\/li> - Know who’s talking\/writing about them -pitch to those people.<\/strong>
- See what publications and influencers are talking to your competitors. This is important to allow you to begin cultivating relationships with those people. In the end, it builds new media relationships and exposure for your company.<\/li><\/ul><\/li><\/ul>\n\n\n\n
As you can see, starting with your competitor\u2019s media list can help you, immensely, in your research. This is a smart way to get a head start on your research. However, it should never take the place of doing your own research. There are differences between you and your competition, as well as your target audience; so, you will almost never have the same results as your competitors. <\/p>\n\n\n\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Paying attention to what your competitors are doing is one of the best-kept, widely known secrets of small business success. …<\/p>\n","protected":false},"author":3,"featured_media":6003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[1237,1240,1239,136],"class_list":["post-5931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-competition","tag-media-list-creation","tag-media-outreach-101","tag-press-release"],"acf":[],"yoast_head":"\n
How Your Competitor\u2019s Media List Can Help You | Newswire<\/title>\n<meta name=\"description\" content=\"Want to know why\/how your competition is staying ahead of the media game? Here's a tip: Find out WHO is on their Media List.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-your-competitors-media-list-can-help-you\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Your Competitor\u2019s Media List Can Help You\" \/>\n<meta property=\"og:description\" content=\"Want to know why\/how your competition is staying ahead of the media game? Here's a tip: Find out WHO is on their Media List.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-your-competitors-media-list-can-help-you\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-21T15:30:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T15:31:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/02\/medialistcomteepte.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1734\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-your-competitors-media-list-can-help-you\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-your-competitors-media-list-can-help-you\",\"name\":\"How Your Competitor\u2019s Media List Can Help You | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-your-competitors-media-list-can-help-you#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-your-competitors-media-list-can-help-you#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/02\/medialistcomteepte.jpeg\",\"datePublished\":\"2019-02-21T15:30:57+00:00\",\"dateModified\":\"2019-02-21T15:31:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Want to know why\/how your competition is staying ahead of the media game? 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With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Your Competitor\u2019s Media List Can Help You | Newswire","description":"Want to know why\/how your competition is staying ahead of the media game? Here's a tip: Find out WHO is on their Media List.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/how-your-competitors-media-list-can-help-you","og_locale":"en_US","og_type":"article","og_title":"How Your Competitor\u2019s Media List Can Help You","og_description":"Want to know why\/how your competition is staying ahead of the media game? 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- They\u2019ve done their market research, and since you\u2019re seeing the public-facing pieces that are out there, you\u2019re seeing the end-result of their research.
<\/li><\/ul><\/li> - What type of stories are they in? This helps you pitch to the media.<\/strong>
- For Example: New product stories aren\u2019t being picked up, but community events they sponsor are. It would make more sense for you to pitch those types of stories in your own media pitches.
<\/li><\/ul><\/li> - Be exposed to other opportunities.<\/strong>
- If you look at what your competitors are doing and where their press pieces show up, you may see that a publication has been left out or a \u201chook\u201d for a story hasn\u2019t been used yet. This can help craft a pitch to address this void in the press for your industry.
<\/li><\/ul><\/li> - Know who’s talking\/writing about them -pitch to those people.<\/strong>
- See what publications and influencers are talking to your competitors. This is important to allow you to begin cultivating relationships with those people. In the end, it builds new media relationships and exposure for your company.<\/li><\/ul><\/li><\/ul>\n\n\n\n
As you can see, starting with your competitor\u2019s media list can help you, immensely, in your research. This is a smart way to get a head start on your research. However, it should never take the place of doing your own research. There are differences between you and your competition, as well as your target audience; so, you will almost never have the same results as your competitors. <\/p>\n\n\n\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"
Paying attention to what your competitors are doing is one of the best-kept, widely known secrets of small business success. …<\/p>\n","protected":false},"author":3,"featured_media":6003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[1237,1240,1239,136],"class_list":["post-5931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-competition","tag-media-list-creation","tag-media-outreach-101","tag-press-release"],"acf":[],"yoast_head":"\n
How Your Competitor\u2019s Media List Can Help You | Newswire<\/title>\n<meta name=\"description\" content=\"Want to know why\/how your competition is staying ahead of the media game? Here's a tip: Find out WHO is on their Media List.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-your-competitors-media-list-can-help-you\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Your Competitor\u2019s Media List Can Help You\" \/>\n<meta property=\"og:description\" content=\"Want to know why\/how your competition is staying ahead of the media game? 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- See what publications and influencers are talking to your competitors. This is important to allow you to begin cultivating relationships with those people. In the end, it builds new media relationships and exposure for your company.<\/li><\/ul><\/li><\/ul>\n\n\n\n
- If you look at what your competitors are doing and where their press pieces show up, you may see that a publication has been left out or a \u201chook\u201d for a story hasn\u2019t been used yet. This can help craft a pitch to address this void in the press for your industry.
- For Example: New product stories aren\u2019t being picked up, but community events they sponsor are. It would make more sense for you to pitch those types of stories in your own media pitches.