{"id":5929,"date":"2019-02-20T09:54:52","date_gmt":"2019-02-20T14:54:52","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=5929"},"modified":"2024-05-29T15:25:22","modified_gmt":"2024-05-29T19:25:22","slug":"how-to-craft-the-perfect-media-pitch","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-craft-the-perfect-media-pitch","title":{"rendered":"How to Craft The Perfect Media Pitch"},"content":{"rendered":"\n<p>Crafting the perfect media pitch to ensure that your story gets picked up by journalists or influencers takes some time to get just right. Just having a good story isn\u2019t a good enough reason to have it picked up for general consumption. It\u2019s all about the pitch for that story.<\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-write-a-press-release\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Writing-Press-Release.jpg\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\"><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-first-nbsp-create-nbsp-your-nbsp-pitch\"><strong>First:&nbsp;Create&nbsp;Your&nbsp;Pitch<\/strong><\/h4>\n\n\n\n<p>The first step is to make sure that you have a great list built for your contacts in the media, different news outlets, and influencers. <\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-consider\">Consider:<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have they written stories like yours in the past?<\/li>\n\n\n\n<li>Who is their audience? Are they people you want your company associated with?<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019ve built your list, make sure you\nkeep it tailored. You want to make sure you\u2019re removing outdated contacts and\nupdating to new ones on a regular basis.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-second-nbsp-practice-nbsp-your-nbsp-pitch\"><strong>Second:&nbsp;Practice&nbsp;Your&nbsp;Pitch<\/strong><\/h4>\n\n\n\n<p>You want to make sure your pitch is\nsuccinct and clear. While a pitch may take more than a normal press release\npage, you still want to keep your pitch to-the-point and on-target. <\/p>\n\n\n\n<p>In addition to providing your ideas in a concise manner, make sure your ideas will work for that specific contact. Does that mean you can\u2019t send out a blanket media pitch? That\u2019s correct! Each pitch needs to be tailored to the contact you are reaching out to. <\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-your-chances-of-your-story-idea-being-picked-up-goes-up-greatly-when-you-tailor-these-pitches-to-each-person-you-are-sending-it-out-to\">Your chances of your story idea being picked up goes up greatly when you tailor these pitches to each person you are sending it out to.<\/h6>\n\n\n\n<p>Since most pitches come in the form of email, do not include attachments in your email. Put the entire pitch in the email message itself. Make it as easy as possible for your contact to skim the information and get back to you.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-third-ensure-all-information-needed-is-included\"><strong>Third: Ensure All Information Needed is Included<\/strong><\/h4>\n\n\n\n<p>Granted, you may leave out some of the more\ndetailed pieces, but include all of the journalistic pieces in your proposal: Who,\nWhat, Where, When, Why, &amp; How. <\/p>\n\n\n\n<p>Most importantly, you\u2019ll want to include\nwhy you want them to write the piece. What makes them uniquely suitable\nfor writing this? You may be sending this pitch out to more than one contact,\nbut you should be able to give them a reason why they are the best to do it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-fourth-nbsp-and-nbsp-final-nbsp-call-nbsp-to-nbsp-action-nbsp-nbsp-cta\"><strong>Fourth&nbsp;(and&nbsp;final!):&nbsp;Call&nbsp;to&nbsp;Action&nbsp;&#8211;&nbsp;CTA<\/strong><\/h4>\n\n\n\n<p>We\u2019ve seen pitches, excellent pitches at that, who fail to drive their \u201cask\u201d home to the reader. What do you want your contact to do next? You want them to write a story about you, specifically the story you\u2019re pitching. Don\u2019t forget to ask for that in your copy!<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n\n\n\n<p><strong><em>Don\u2019t forget to follow up with that contact<\/em>.<\/strong> Once you\u2019ve given them some time to review your pitch, make sure you follow up. It\u2019s great if they accept your pitch and write the piece, but sometimes they don\u2019t. In the case of those who would be willing, ask for feedback as to why they might be rejecting your pitch. Learn more about our <a href=\"https:\/\/www.newswire.com\/media-pitching\">media pitching services<\/a>!<\/p>\n\n\n\n<p>Photo by <a href=\"http:\/\/w1.mslat.net\/prod\/e32cce25-3ad8-491c-bbe4-d70880735441\/b00a59fd-4373-405f-920a-8bea5d7688cb\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/careeremployer.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crafting the perfect media pitch to ensure that your story gets picked up by journalists or influencers takes some time &#8230;<\/p>\n","protected":false},"author":3,"featured_media":5996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1015,5],"tags":[987,1219,195],"class_list":["post-5929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-101","category-pr-writing-tips","tag-crafting-the-perfect-media-pitch","tag-how-to-write-the-perfect-media-pitch","tag-pitching-your-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Craft The Perfect Media Pitch | Newswire<\/title>\n<meta name=\"description\" content=\"Media pitching can be a difficult, but important task. Don&#039;t worry! Here&#039;s a breakdown of how to craft the perfect media pitch:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-craft-the-perfect-media-pitch\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Craft The Perfect Media Pitch\" \/>\n<meta property=\"og:description\" content=\"Media pitching can be a difficult, but important task. Don&#039;t worry! 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