{"id":5921,"date":"2019-02-12T08:20:12","date_gmt":"2019-02-12T13:20:12","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=5921"},"modified":"2019-02-14T12:46:30","modified_gmt":"2019-02-14T17:46:30","slug":"how-do-you-build-relationships-with-media-personnel","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-do-you-build-relationships-with-media-personnel","title":{"rendered":"How to Build Memorable Media Relationships"},"content":{"rendered":"\n<p>Creating a personalized \u201chit list\u201d for your media contacts is important when targeting your audience to receive optimum results. Sending blanket media pitches to a long list of media personalities may <em>occasionally<\/em> work. However, connecting with media that you have worked with before, usually generates better results. To build solid relationships with key media contacts, it\u2019s important to narrow your media contact list down to the influencers.<br><\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How Do You Narrow Down Your List?<\/h4>\n\n\n\n<p>Narrow your audience as much as you can. By narrowing your target audience, you also zone in on the media contacts, those who cover your particular audience segment.<br><\/p>\n\n\n\n<p>Prioritize your media outlet contact list. Organize your list, prioritizing media personnel your audience frequently responds to. The importance of doing so, allows you to contact those people first.<br><\/p>\n\n\n\n<p>Work on tailoring your pitches. Sometimes media outlets can have a similar focus, yet have different nuances or angles regarding how and what information is presented. Make sure you give each media outlet and personality the info needed to grab their target audiences\u2019 attention and keep their interest.<br><\/p>\n\n\n\n<p>As you build your media contact relationship, get to know the person better. Ask what they\u2019re working on. If they\u2019re currently working on something that is right up your alley, offer your expertise, without asking for anything in return.<br><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Do not neglect social media, it is the key way of communication between journalists and their audience. <br><\/h6>\n\n\n\n<p>When speaking with journalists and writers, you need to respect the fact that they receive many requests. By giving you their time, they are giving you a chance to build a mutually beneficial relationship. Don\u2019t jerk them around. Be available when they need you. Don\u2019t waste their time. Above all, make sure you respect their deadlines. These usually have a time range of days, not weeks. Respond quickly and make sure to meet the due dates that they give you.<br><\/p>\n\n\n\n<p>One further note on this \u2013 Make sure never to sound annoyed when press or media contacts call you. They may not always choose the perfect time in your day to contact you, but it will go a long way in building the relationship if you\u2019re pleasant whenever they call.<\/p>\n\n\n\n<p>Make sure to be persistent, but not annoying. Many writers,\neditors, and influencers receive large numbers of press releases and story\nideas on a daily basis. They don\u2019t generally respond to every single one. Keep\nthis in mind when you\u2019re sending your ideas in. Keep your contact consistent,\nbut polite and respectful. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">One last tip we like to offer is to make sure that your website is press-friendly. <\/h5>\n\n\n\n<p><strong>How can your website be geared towards your own PR? <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Include a \u201cPress\u201d link on your homepage.<\/li><li>Display the contact information for press\/media\ncontacts on your site.<\/li><li>Create a press kit for your company that can be\ndownloaded. This kit should include a brief company overview (a paragraph or\ntwo \u2013 tops!), high res photos of key products\/employees, high res logo file,\netc.<\/li><\/ul>\n\n\n\n<p> Include your press releases either in their own section of your website or in their own category on your company\u2019s blog. <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a personalized \u201chit list\u201d for your media contacts is important when targeting your audience to receive optimum results. Sending &#8230;<\/p>\n","protected":false},"author":3,"featured_media":5976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1206,1208,1207,800,1150],"class_list":["post-5921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-building-a-good-relationship-with-the-media","tag-how-do-you-build-a-good-relationship-with-the-media","tag-how-to-maintain-good-relations","tag-media-outreach","tag-media-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build Memorable Media Relationships | Newswire<\/title>\n<meta name=\"description\" content=\"Get your company out there and start building media relationships that mean something! Here are a few ways to jumpstart your relationship with the media:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-do-you-build-relationships-with-media-personnel\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build Memorable Media Relationships\" \/>\n<meta property=\"og:description\" content=\"Get your company out there and start building media relationships that mean something! Here are a few ways to jumpstart your relationship with the media:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-do-you-build-relationships-with-media-personnel\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-12T13:20:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-14T17:46:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/02\/buildingmediarelationsuisdfa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-do-you-build-relationships-with-media-personnel\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-do-you-build-relationships-with-media-personnel\",\"name\":\"How to Build Memorable Media Relationships | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-do-you-build-relationships-with-media-personnel#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-do-you-build-relationships-with-media-personnel#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/02\/buildingmediarelationsuisdfa.jpg\",\"datePublished\":\"2019-02-12T13:20:12+00:00\",\"dateModified\":\"2019-02-14T17:46:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Get your company out there and start building media relationships that mean something! 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