{"id":5557,"date":"2019-02-08T08:35:01","date_gmt":"2019-02-08T13:35:01","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=5557"},"modified":"2024-04-09T12:13:46","modified_gmt":"2024-04-09T16:13:46","slug":"heres-how-media-pitching-can-help-create-a-better-contact-list","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/heres-how-media-pitching-can-help-create-a-better-contact-list","title":{"rendered":"Here\u2019s How Media Pitching Can Help Create a Better Contact List"},"content":{"rendered":"\n<p>When a small business owner embarks on the adventure of creating their own public relations campaigns with press releases and media pitches, one of the first steps they have to take on is creating a contact list. At first, the option of having millions of options for contacts can be overwhelming. After much deliberation, zeroing in on the right media contacts is easier when understanding who to pitch to. Those who respond to a business owner&#8217;s pitch, are the most interested, allowing small business owners to begin creating a better contact list, and you can too! <\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-is-a-contact-list-important\"><strong>Why is a contact list\nimportant?<\/strong><\/h4>\n\n\n\n<p>This contact list is important because it documents the key media contacts who may be interested in stories about your business, your services or products, and your area of expertise. This <a href=\"https:\/\/www.newswire.com\/media-database\">media contacts database <\/a>may include reporters, journalists, bloggers, editors, producers, freelance writers, and other professionals across all forms of media \u2013 online, blogs, radio, and television.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-once-you-create-your-list-what-are-your-next-steps-to-make-the-list-better\"><strong>Once you create your\nlist, what are your next steps to make the list better?<\/strong><\/h4>\n\n\n\n<p>Once you\u2019ve done your research and found key contacts (not\njust info@ or editor@ email addresses) for the publications you would like to\nhave write stories about you, it\u2019s important to work on these relationships and\nkeep an eye on these contacts as they continue to write about other stories.<\/p>\n\n\n\n<p>Just because you\u2019ve already culled your list doesn\u2019t mean\nyou should blanket propose stories to the entire list each time you have an\nidea. Make sure that you\u2019ve narrowed your list even further, based on what your\nstory idea is about, who your target audience is, who their target audience is,\nand what they\u2019ve written about in the past. Not every \u201chook\u201d for a story will\nwork for each story outlet.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-get-organized-while-conducting-your-research-and-capturing-new-contacts-it-s-important-to-keep-them-organized-in-a-discernible-fashion\">Get organized! While conducting your research and capturing new contacts, it\u2019s important to keep them organized in a discernible fashion. <\/h4>\n\n\n\n<p>Your system could be as simple as an Excel spreadsheet, but it\u2019s important to keep the columns \u201cclean\u201d so your information is readily at your fingertips. The more organized you are from the outset equates to finding the information easily when you really need it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-keep-updating-your-list\">Keep updating your list. <\/h4>\n\n\n\n<p>Media contacts tend to move about to other news outlets, other areas of expertise, and even other careers. Make sure you\u2019re keeping up on where your contacts are and who has replaced them. If a news site stops covering news stories like the ones you pitch, feel free to remove them from your list.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-build-your-relationships\">Build your relationships. <\/h4>\n\n\n\n<p>While it\u2019s important to include something personal in your unique proposals that you send out, it can be helpful to start building relationships with your key media personnel before you start pitching to them. Even sending through some feedback (positive, of course!) about a story they wrote that you read can leave an impression on them and may prompt a little back and forth.  The more work you put into your list as you build it and make it better, the easier it will be to use your list when you have a story to pitch. <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a small business owner embarks on the adventure of creating their own public relations campaigns with press releases and &#8230;<\/p>\n","protected":false},"author":3,"featured_media":5596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1190,476,1191,1189,1151,1153,136],"class_list":["post-5557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-contact-list","tag-how-to-connect-with-media","tag-media-contact-list","tag-media-contacts","tag-media-pitch","tag-media-pitching","tag-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here\u2019s How Media Pitching Can Help Create a Better Contact List | Newswire<\/title>\n<meta name=\"description\" content=\"Looking to create a better contact list? You&#039;re in luck! Follow these tips and tricks on how media pitching can help your contact list thrive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/heres-how-media-pitching-can-help-create-a-better-contact-list\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s How Media Pitching Can Help Create a Better Contact List\" \/>\n<meta property=\"og:description\" content=\"Looking to create a better contact list? You&#039;re in luck! 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