{"id":5436,"date":"2019-01-28T11:04:18","date_gmt":"2019-01-28T16:04:18","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=5436"},"modified":"2019-03-05T11:45:02","modified_gmt":"2019-03-05T16:45:02","slug":"why-social-media-is-a-great-way-to-take-your-press-release-to-a-new-level","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/why-social-media-is-a-great-way-to-take-your-press-release-to-a-new-level","title":{"rendered":"Why Social Media is a Great Way to Take Your Press Release to a New Level"},"content":{"rendered":"<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<p>Writing a press release and using traditional methods to distribute it to the media is a great way to gain exposure for your business. But, the use of  social media can enhance the traction your release gets. With the right social media strategy, you will be able to capture the attention of a new online audience.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why\nis social media perfectly built for this?<\/strong><\/h4>\n\n\n\n<p>Social media is designed and programmed for\nsocial sharing. People who utilize social media on a daily basis want to be\nrelevant and want to share their interests and lives with each of their\npersonal networks. <\/p>\n\n\n\n<p>In addition, social media encourages video\nand images with the text. Posts that use images or video get much more exposure\nthan text-only posts. Incorporating these types of visual content into your press\nrelease posts can definitely help your press release get more exposure, but\nutilizing video can bump your \u201cpress release game\u201d into the next hemisphere.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Encouraging people to share your content works really well on social media. <\/h4>\n\n\n\n<p>The \u201cshare\u201d buttons and \u201cretweet\u201d options are built right in to most of the platforms. Of course, you have to make sure you are creating engaging, \u201cshareable\u201d content to get those shares!<\/p>\n\n\n\n<p>Promoting your content on social media can\nboost the exposure even more than just posting and asking people to share. With\neven a small investment and some research into your targeted market for that\npost, you can get a larger audience and much more exposure for your press\nrelease.<\/p>\n\n\n\n<p>In some cases, your press release\u2019s call-to-action\ncan be made into buttons on social media that make it easier for people to\nfollow through on the action you want them to take.<\/p>\n\n\n\n<p>Finally, social media takes your press release to the next level because it gives extended life to your press release content. Once you post about it, your content can take on a life of its own and get more exposure without much effort on your part. Once you\u2019ve decided to start using press releases in your marketing plan and you have included your social media in your press release distribution plans, then it\u2019s time to start experimenting with how it works best for you, your audience, and each platform you are on. <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing a press release and using traditional methods to distribute it to the media is a great way to gain &#8230;<\/p>\n","protected":false},"author":3,"featured_media":5449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,936],"tags":[136,1105,43,51],"class_list":["post-5436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","category-social-media","tag-press-release","tag-social-media","tag-social-media-press-release","tag-social-press-release-sharing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Social Media is a Great Way to Take Your Press Release to a New Level | Newswire<\/title>\n<meta name=\"description\" content=\"Have an Instagram, Twitter, or Facebook account? Utilize them to boost your press release campaign! Here&#039;s how social media can help:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/why-social-media-is-a-great-way-to-take-your-press-release-to-a-new-level\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Social Media is a Great Way to Take Your Press Release to a New Level\" \/>\n<meta property=\"og:description\" content=\"Have an Instagram, Twitter, or Facebook account? Utilize them to boost your press release campaign! Here&#039;s how social media can help:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/why-social-media-is-a-great-way-to-take-your-press-release-to-a-new-level\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-28T16:04:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-05T16:45:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/saulo-mohana-77106-unsplash-540x405.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/why-social-media-is-a-great-way-to-take-your-press-release-to-a-new-level\",\"url\":\"https:\/\/www.newswire.com\/blog\/why-social-media-is-a-great-way-to-take-your-press-release-to-a-new-level\",\"name\":\"Why Social Media is a Great Way to Take Your Press Release to a New Level | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/why-social-media-is-a-great-way-to-take-your-press-release-to-a-new-level#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/why-social-media-is-a-great-way-to-take-your-press-release-to-a-new-level#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/saulo-mohana-77106-unsplash.jpg\",\"datePublished\":\"2019-01-28T16:04:18+00:00\",\"dateModified\":\"2019-03-05T16:45:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Have an Instagram, Twitter, or Facebook account? 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