{"id":5434,"date":"2019-01-31T07:38:34","date_gmt":"2019-01-31T12:38:34","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=5434"},"modified":"2019-02-22T16:21:10","modified_gmt":"2019-02-22T21:21:10","slug":"what-your-real-estate-press-release-should-include","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-your-real-estate-press-release-should-include","title":{"rendered":"What Your Real Estate Press Release Should Include"},"content":{"rendered":"\n<p>Press releases for real estate agents take the same pattern as press releases for other industries. As a real estate agent, it is essential for you to create a press release for your listing, especially if there is a story behind it. Gain more traction to the property and boost the amount of offers you gain.<\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-write-a-press-release\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Writing-Press-Release.jpg\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Include the Following in Your Press Release Template:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Something newsworthy for you to talk about. Press releases should only be written if there\u2019s something that\u2019s worth reading about. Common press release topics in real estate are: expanding businesses, community events, real estate seminars, etc. New property listings are, of course, the biggest topics for real estate agents. <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Only enough information and content that your press release is one page. Seriously, ONE PAGE. Resist the temptation to expand onto that second page (or to adjust those margins to fit it all on one page!). If you have that much content, turn it into a blog post or a series of blog posts, or maybe use one of your media contacts to propose a full-length story, or write an editorial under your own name.<br><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">The Five W&#8217;s:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Who, as in \u201cwho is involved\u201d in your news item that you\u2019re writing about? <ul><li>What, as in \u201cwhat is happening\u201d that you\u2019re covering in your press release.<\/li><\/ul><ul><li>Where. <\/li><\/ul><ul><li>When. <\/li><\/ul><ul><li>How is this happening? <\/li><\/ul><ul><li>And, close with: Why is this important? Why should people care? Why should they keep reading? This piece is especially important as it\u2019s basically your value statement for this marketing piece.<br><\/li><\/ul><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">What Other Pieces Should You Include?<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>The headline or heading \u2013 This should be sure to draw your reader in and make them want to keep reading. <ul><li>Subheading \u2013 One sentence under the heading or headline that will keep drawing the reader in, providing a little bit more detail, but still keeping their appetite whet for what\u2019s to come. <\/li><\/ul><ul><li>An introductory paragraph with your five Ws and How spelled out. <\/li><\/ul><ul><li>Three to four informative paragraphs with your data or quotations backing up what you put out in your introductory paragraph. <\/li><\/ul><ul><li>A closing with your specific call-to-action. This will vary based on what type of press release you\u2019re writing and what newsworthy event you\u2019re including.<\/li><\/ul><ul><li>Under the closing, be sure to include your boilerplate company information, contact information, and a logo, if you have one. <\/li><\/ul><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">What Else Can You Include?<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Images in your press release can add to the exposure it gets.<\/li><li>Video content gives your press release a memorable teaser.<\/li><li>Links to any social media accounts is important to potential customers or journalists who are looking to tag you on their post.<\/li><\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press releases for real estate agents take the same pattern as press releases for other industries. As a real estate &#8230;<\/p>\n","protected":false},"author":3,"featured_media":5491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1014],"tags":[188,672,136,1022,1021,187],"class_list":["post-5434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-create-a-newsworthy-press-release","tag-how-to-make-your-press-release-newsworthy","tag-press-release","tag-real-estate","tag-real-estate-press-release","tag-write-an-effective-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Your Real Estate Press Release Should Include | Newswire<\/title>\n<meta name=\"description\" content=\"Real Estate Press Releases are essential when trying to get your listing out there. Want to know waht you should be including? Here&#039;s a rundown:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/what-your-real-estate-press-release-should-include\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Your Real Estate Press Release Should Include\" \/>\n<meta property=\"og:description\" content=\"Real Estate Press Releases are essential when trying to get your listing out there. Want to know waht you should be including? 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