

{"id":5155,"date":"2019-01-20T15:25:57","date_gmt":"2019-01-20T20:25:57","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=5155"},"modified":"2019-01-30T16:39:48","modified_gmt":"2019-01-30T21:39:48","slug":"what-is-the-best-way-to-reach-out-to-influencers","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-is-the-best-way-to-reach-out-to-influencers","title":{"rendered":"What Is The Best Way To Reach Out To Influencers?"},"content":{"rendered":"\n<p>If you\u2019re creating great content, but it\u2019s not getting noticed on a wide scale online, it may be time to start reaching out to influencers. In layman\u2019s terms, influencers are those who already have a strong following in their networks and are seen as an \u201cauthority figure\u201d in that industry. <\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How\ncan you best reach out to influencers to get them to promote your products or\nservices?<\/strong><\/h4>\n\n\n\n<p>First and foremost, do your research. Find the influencers who truly have your target market(s) in their networks. The best way to do this is still to use your targeted keywords and search for your influencers using search engines, like Google. Also, look for lists of experts in your industry or targeted industry that have been published in reputable periodicals or on reputable sites. If you are looking for marketing experts, for example, you can look in business periodicals for such lists.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Don\u2019t only choose influencers with large followings. <\/h6>\n\n\n\n<p>Those with smaller followings, known as micro-influencers, can still attract followers. It is not safe to reject them just because of their smaller followings. Look for the loyalty of their followers to see if they qualify for your purposes.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Once you have a list of influencers and micro-influencers, do more research into each of them. <\/h6>\n\n\n\n<p>The more you know about each influencer and their niche, engagement trends, and posting habits, the better you will be able to cater your pitch to each of them, when you\u2019re ready.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Before\nyou craft a pitch, decide on how you want to compensate your influencers.<\/strong><\/h4>\n\n\n\n<p>In some cases, giving your influencers additional exposure and credit may be enough. In other cases, they may prefer a compensatory payment for their time and effort.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Once\nyou\u2019ve done your research and chosen your compensation model, it\u2019s time to\nstart reaching out to your potential influencers.<\/strong><\/h4>\n\n\n\n<p>While it may be helpful to work off of a\ntemplate that you craft, don\u2019t approach this as a copy-and-paste effort. Be\nsure to craft your pitch to each influencer to gain the most traction with your\naudience.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Focus first on building your relationship with this new influencer. <\/h6>\n\n\n\n<p>Don\u2019t just launch into your story of who you and your brand are. Try to talk about a post they\u2019ve made, a series of blogs they\u2019ve written, or a podcast that particularly resonated with you. Don\u2019t suck up or idolize them, but just let them know your thoughts on the piece that truly meant something to you.<\/p>\n\n\n\n<p>Then, it\u2019s safe to launch into your pitch. Make it clear what you\u2019re offering in return for their help, what time commitment may be needed from them, and any other pertinent details. Their time to read this proposal and to follow through is precious. Don\u2019t waste it. Don\u2019t try to hide what you\u2019re asking. Now it\u2019s time to get started reaching out to influencers! <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re creating great content, but it\u2019s not getting noticed on a wide scale online, it may be time to &#8230;<\/p>\n","protected":false},"author":3,"featured_media":5156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,936],"tags":[937,1140,942,950,1152,1141,800,1105,1104],"class_list":["post-5155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-social-media","tag-benefit-from-influencer-marketing","tag-facebook","tag-influencer-marketing-for-small-businesses","tag-influencer-marketing-tips","tag-influencers","tag-instagram","tag-media-outreach","tag-social-media","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is The Best Way To Reach Out To Influencers? | Newswire<\/title>\n<meta name=\"description\" content=\"Influencers are key to gaining maximum exposure for your company. How do you grab their attention? Here are some tips and tricks to do so:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/what-is-the-best-way-to-reach-out-to-influencers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is The Best Way To Reach Out To Influencers?\" \/>\n<meta property=\"og:description\" content=\"Influencers are key to gaining maximum exposure for your company. How do you grab their attention? Here are some tips and tricks to do so:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/what-is-the-best-way-to-reach-out-to-influencers\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-20T20:25:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-30T21:39:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/are-influencers-charging-too-much-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"484\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-the-best-way-to-reach-out-to-influencers\",\"url\":\"https:\/\/www.newswire.com\/blog\/what-is-the-best-way-to-reach-out-to-influencers\",\"name\":\"What Is The Best Way To Reach Out To Influencers? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-the-best-way-to-reach-out-to-influencers#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-the-best-way-to-reach-out-to-influencers#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/are-influencers-charging-too-much-.jpg\",\"datePublished\":\"2019-01-20T20:25:57+00:00\",\"dateModified\":\"2019-01-30T21:39:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Influencers are key to gaining maximum exposure for your company. 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