{"id":5121,"date":"2019-01-18T07:00:08","date_gmt":"2019-01-18T12:00:08","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=5121"},"modified":"2019-01-23T11:14:19","modified_gmt":"2019-01-23T16:14:19","slug":"should-realtors-send-out-press-releases","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/should-realtors-send-out-press-releases","title":{"rendered":"Should Realtors Send Out Press Releases?"},"content":{"rendered":"\n<p>Realtors, much like other professionals who have to focus more on local and regional marketing than a national or international approach, should definitely send out press releases to help out with their local SEO efforts and gaining online exposure for their businesses.<\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<p><strong>Why\ndo press releases help realtors?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Press releases help realtors\nestablish their authority in their field. Real estate is a highly competitive\nfield and the under-utilized press release can help realtors get more exposure\nfor their business, while establishing them as an authority or a thought leader\nin that industry. <br>\n<br>\nOnce established as a thought leader or as a useful resource and community\nleader, the press can start to reach out to you with questions about the real\nestate industry in your area. <br>\n<br>\n<\/li><li>Press releases can be used for\neach new listing that a realtor enters in the MLS system. Because information\nonline is picked up by web crawlers for each search engine, having the address\nof new listings, complete with neighborhood, city, state, and other important\ninformation for the listing can help gain exposure for each listing with\nminimal effort. <br>\n<br>\nPress releases don\u2019t just need to be used for new listings, though. Realtors\ncan also get exposure for their businesses because of local events they get\ninvolved in, charities they work with, new realtors joining their business,\nbusiness expansion, and many other newsworthy events.<br>\n<br>\n<\/li><li>Press releases can be picked up\nand syndicated past your own reach. Once a realtor writes a press release and\nsubmits it to their press release list that they\u2019ve cultivated, there\u2019s no\ntelling how far the reach can go on it. And, as realtors, there\u2019s no way to\ntell where your next client will find you or where the buyers for your\nproperties will pop up from.<br>\n<br>\n<\/li><li>Press releases can give your\nwebsite fresh content in your News page and can be repurposed into blog posts\nfor even more fresh content. This will increase a realtor\u2019s SEO footprint on\ntheir page and can help increase their online presence.<br>\n<br>\n<\/li><li>Press releases can also be\nrepurposed into social media fodder for business pages.<\/li><\/ul>\n\n\n\n<p><strong>Haven\u2019t press releases fallen by the wayside as a good public relations strategy?<\/strong> Because so much of realtor marketing must be done locally, press releases haven\u2019t been negated as <g class=\"gr_ gr_8 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"8\" data-gr-id=\"8\">effective<\/g> PR strategy. Their usefulness has changed, though, with SEO strategies coming into play. It\u2019s important to keep keyword strategies in mind when crafting the informative, high-quality content for press releases. <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Realtors, much like other professionals who have to focus more on local and regional marketing than a national or international &#8230;<\/p>\n","protected":false},"author":3,"featured_media":5128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1014],"tags":[1138,1137,1101,1134,136,1022,1021,1163,1164,1117],"class_list":["post-5121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-company","tag-exposure","tag-how-to-send-a-press-release","tag-pr","tag-press-release","tag-real-estate","tag-real-estate-press-release","tag-realtor","tag-realtors","tag-sending-a-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should Realtors Send Out Press Releases? | Newswire<\/title>\n<meta name=\"description\" content=\"Looking to get maximum exposure and differentiate yourself from other realtors? 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