{"id":5114,"date":"2019-01-18T07:00:42","date_gmt":"2019-01-18T12:00:42","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=5114"},"modified":"2019-02-19T13:51:27","modified_gmt":"2019-02-19T18:51:27","slug":"press-release-for-a-product-launch","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch","title":{"rendered":"Press Release for A Product Launch"},"content":{"rendered":"\n<p>In order for smaller e-commerce stores to play with the major retailers, like Amazon, it is important that they craft compelling, high-quality press releases as part of their strategic marketing plan. <\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-write-a-press-release\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Writing-Press-Release.jpg\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<p>A good way to think of this type of press release is to consider a brand awareness building project. The goals are to get the attention of your target customers, introduce the new product(s), and  invite the readers to visit your online store.<\/p>\n\n\n\n<p>Not only is this type of press release a\ntool to announce your store or brand, but it can also be used to help build\nyour brand\u2019s reputation. When you craft a well-written, informative,\nentertaining press release, you can expect an increase in site visits, leads,\nand sales conversions from your visitors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What pieces should you include in your\nproduct launch press release?<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>A captivating heading to draw readers in. Give them a sample of what\u2019s to come in your press release content. When it comes to product launches, considering how many products are available to today\u2019s consumers, it\u2019s important to focus in on the need your product(s) answer or the features it offers.<\/li><li>A sub-heading (usually one sentence) that gives a little more detail on what you\u2019re including.<\/li><li>Details about the e-commerce brand and products: <\/li><li>What makes this new launch newsworthy? Is it part of a collection? Does it solve a need that your other products don\u2019t? Is it a response to something your customers or the public has been asking for? Does it have an awesome origin that you want to share? If you have done keyword research on how people are searching for your product (or similar products) online, it\u2019s good to include those keywords in your press release so that when it appears online, search engines may grab your press release to show consumers.<\/li><li>Quote(s) from one or more customers about the product. <\/li><li>An image of the product, preferably branded with your logo. If you are taking the photos yourself, invest in a good, high-quality camera for these images. <\/li><li>A clear, concise call-to-action \u2013 most often \u201cVisit XYZ\u2019s e-commerce site to buy this wonderful new product\u2026\u201d \u2013 to get people to meet the goal of the press release.<\/li><li>Your boilerplate closing, including a brief \u201cabout the company\u201d summary, your URL, and contact information.<\/li><\/ul>\n\n\n\n<p> Crafting a professional, interesting press release for new products doesn\u2019t necessarily have to be outsourced to professionals. You can work through the steps yourself and write one that shows your passion behind your products or store! <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order for smaller e-commerce stores to play with the major retailers, like Amazon, it is important that they craft &#8230;<\/p>\n","protected":false},"author":3,"featured_media":5152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1019,14],"tags":[1174,707,145,144],"class_list":["post-5114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-online-visibility","tag-new-product","tag-press-release-for-product-launch","tag-product-announcement","tag-product-launch-with-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Press Release for A Product Launch | Newswire<\/title>\n<meta name=\"description\" content=\"Make your product THE NEXT BIG THING. Utilizng a press release can be the start of exposing your product to a new audience:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Release for A Product Launch\" \/>\n<meta property=\"og:description\" content=\"Make your product THE NEXT BIG THING. Utilizng a press release can be the start of exposing your product to a new audience:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-18T12:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-19T18:51:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/productlaunch.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"634\" \/>\n\t<meta property=\"og:image:height\" content=\"951\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch\",\"url\":\"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch\",\"name\":\"Press Release for A Product Launch | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/productlaunch.jpeg\",\"datePublished\":\"2019-01-18T12:00:42+00:00\",\"dateModified\":\"2019-02-19T18:51:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Make your product THE NEXT BIG THING. Utilizng a press release can be the start of exposing your product to a new audience:\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/productlaunch.jpeg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/productlaunch.jpeg\",\"width\":634,\"height\":951},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Release for A Product Launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Press Release for A Product Launch | Newswire","description":"Make your product THE NEXT BIG THING. Utilizng a press release can be the start of exposing your product to a new audience:","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch","og_locale":"en_US","og_type":"article","og_title":"Press Release for A Product Launch","og_description":"Make your product THE NEXT BIG THING. Utilizng a press release can be the start of exposing your product to a new audience:","og_url":"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2019-01-18T12:00:42+00:00","article_modified_time":"2019-02-19T18:51:27+00:00","og_image":[{"width":634,"height":951,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/productlaunch.jpeg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch","url":"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch","name":"Press Release for A Product Launch | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/productlaunch.jpeg","datePublished":"2019-01-18T12:00:42+00:00","dateModified":"2019-02-19T18:51:27+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Make your product THE NEXT BIG THING. Utilizng a press release can be the start of exposing your product to a new audience:","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/productlaunch.jpeg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/productlaunch.jpeg","width":634,"height":951},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/press-release-for-a-product-launch#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Press Release for A Product Launch"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/5114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=5114"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/5114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/5152"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=5114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=5114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=5114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}