{"id":5112,"date":"2019-01-18T07:00:01","date_gmt":"2019-01-18T12:00:01","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=5112"},"modified":"2019-01-23T11:14:23","modified_gmt":"2019-01-23T16:14:23","slug":"how-to-write-a-press-release-for-your-e-commerce-store","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-for-your-e-commerce-store","title":{"rendered":"How To Write A Press Release For Your E-Commerce Store"},"content":{"rendered":"\n<p>You have set up your e-commerce store, added your products, listed your store online, and now what? The sales should be coming in like crazy, right? Not quite! It is important to strategically market your e-commerce store in a variety of ways in order to get sales going on your site. What can you include in your strategic marketing plan? A press release can be a great first step!<\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<p><strong>But what should\nyou include in your press release?<\/strong><\/p>\n\n\n\n<p>A good press release should first, and foremost,\ninclude a newsworthy item. What could constitute a \u201cnewsworthy item\u201d when it\ncomes to e-commerce stores?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The launch of a new e-commerce\nsite<\/li><li>Launching new products in your\ne-commerce store<\/li><li>Any contests or competitions\nthat you are running in conjunction with your e-commerce store<\/li><li>Free samples or promotional\nitems that are tied to your e-commerce store<\/li><li>Any holiday or seasonal sales<\/li><li>Any special promotions you may\nbe running, such as free shipping or a percentage off the first order<\/li><li>Any socially conscious efforts\nthat your store is involved in \u2013 charity work, fundraising activities,\nsponsorships for events, going green, etc.<\/li><li>Any and all testimonials or\nin-depth customer success stories<\/li><\/ul>\n\n\n\n<p>How should you organize your press release?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Include a heading.<\/strong> This needs to be a\nSTRONG heading. Using a strong title can draw a reader in.<\/li><li><strong>Include a sub-heading.<\/strong> Give your readers\na \u201ctaste\u201d of what\u2019s to come in the press release \u2013 helping the heading to draw\nthem in. This should not be longer than one to two sentences, preferably\nkeeping it at just one.<\/li><li><strong>Think like a journalist for your opening paragraph.<\/strong> This paragraph should be the strongest one, while answering\nquestions about your e-commerce store.<ul><li>What do you want the readers of\nyour press release to know?<\/li><\/ul><ul><li>Who does your e-commerce store\naffect?<\/li><\/ul><ul><li>Why should the readers want to\nkeep reading and\/or care about the content?<\/li><\/ul><ul><li>If you are writing your press\nrelease about something date-specific (i.e. \u2013 a holiday sale or special event),\nmake sure you include your dates in the opening paragraph.<\/li><\/ul><\/li><li><strong>Include more details in your middle paragraph(s). <\/strong>Back up what you said in your sub-heading and opening paragraph by\nincluding testimonials, statistics, data, and case studies.<\/li><li><strong>Keep your ending strong, too, with a good conclusion. <\/strong>In addition to summing up what you\u2019ve said, an effective conclusion\nwill include a call to action or details on where more content can be found.<\/li><li><strong>Also included in a press release is a boilerplate and notes.<\/strong> A boilerplate is a brief company profile and contact information\nfor the company. Notes can include the company logo and the press release date.<\/li><\/ul>\n\n\n\n<p> The most important thing, though, is to make sure you are writing and submitting press releases that people will find interesting and will apply to their lives. Don\u2019t write press releases just to have more information for your \u201cnews page\u201d on your site. <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have set up your e-commerce store, added your products, listed your store online, and now what? The sales should &#8230;<\/p>\n","protected":false},"author":3,"featured_media":5144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1019,14],"tags":[1158,1162,1138,1127,1129,1134,136,1133,161,1160],"class_list":["post-5112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-online-visibility","tag-business","tag-business-press-release","tag-company","tag-e-commerce","tag-how-to-write-a-press-release-for-your-ecommerce-store","tag-pr","tag-press-release","tag-press-releases-for-ecommerce","tag-public-relations","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Write A Press Release For Your E-Commerce Store | Newswire<\/title>\n<meta name=\"description\" content=\"Trying to get your company out there? Writing the perfect press release to maximum exposure can be tricky. Follow these tips to make it a success:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-for-your-e-commerce-store\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Write A Press Release For Your E-Commerce Store\" \/>\n<meta property=\"og:description\" content=\"Trying to get your company out there? Writing the perfect press release to maximum exposure can be tricky. 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