{"id":5040,"date":"2019-01-14T13:34:05","date_gmt":"2019-01-14T18:34:05","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=5040"},"modified":"2024-04-09T12:17:37","modified_gmt":"2024-04-09T16:17:37","slug":"how-media-pitching-can-help-your-real-estate-company-build-relationships","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-media-pitching-can-help-your-real-estate-company-build-relationships","title":{"rendered":"How Media Pitching Can Help Your Real Estate Company Build Relationships"},"content":{"rendered":"\n<p>Establishing yourself as an expert in your field is paramount to getting visibility, especially in local markets. This is why media pitching works so well for locally-based companies, such as real estate companies. <\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<p><strong>What\nis media pitching?<\/strong><\/p>\n\n\n\n<p>Media pitching is a way for you to entice\njournalists and other media people to tell your business\u2019s or your brand\u2019s\nstory for you. Media pitches offer a compelling explanation of a particular\nissue, news item, or exclusive story \u2013 and then goes one step further to offer an\nexpert from your own team (most often, this will be you!) to be interviewed for\nthe story itself.<\/p>\n\n\n\n<p><strong>Who\ncan you send a media pitch to?<\/strong><\/p>\n\n\n\n<p>Once you have researched the local and\nregional journalists, reporters, bloggers, magazine writers, newspaper editors,\nand industry influencers, you can begin to reach out to them with media\npitches, or news story ideas.<\/p>\n\n\n\n<p>It is not, however, a good idea to contact\nthem initially with these pitches. It pays to put in some footwork with them\nand get a basis going for your relationship with them. Then, start coming to\nthem with ideas.<\/p>\n\n\n\n<p><strong>How\ncan media pitching help you build your relationships for your real estate\ncompany?<\/strong><\/p>\n\n\n\n<p>The key to building successful\nrelationships with media personas has to do with demonstrating the service you can\noffer to them. <\/p>\n\n\n\n<p>If you offer high-quality, creative,\nwell-informed content to them, that\u2019s appealing. They will be more prone to\nreach out to you when they need more, or to publish yours as-is when you send\nit through. The important thing to keep in mind when you are creating this\ncontent is that you need to be informative, not think of this like a sales\npitch. <\/p>\n\n\n\n<p>Real estate lends itself very well to\ninformative content that doesn\u2019t come off as too sales-y because the majority\nof the population reads up on different real estate matters before attempting\nany real estate deals on their own to start learning. There\u2019s no shortage of\ntopics for informative articles, such as how to secure a mortgage, why\npre-approval is a good first step for house-hunting, why realtors like to work\nwith first-time homebuyers, how to downsize to a smaller home when you are\nempty nesting, etc. <\/p>\n\n\n\n<p>If you have a large network on social media or through your company website, you look more appealing. Part of building a relationship is going to involve you sharing their other content also, so by sharing with your established network, they\u2019ll be more prone to share your content with theirs because you\u2019ve already given them extra exposure. If you offer truly informative content, instead of just a sales pitch, then you will also look more appealing to them.<\/p>\n\n\n\n<p>Need help with your pitch? Contact Newswire about our <a href=\"https:\/\/www.newswire.com\/media-pitching\">media pitching services<\/a>. <\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Establishing yourself as an expert in your field is paramount to getting visibility, especially in local markets. This is why &#8230;<\/p>\n","protected":false},"author":3,"featured_media":5077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,1014],"tags":[1138,1137,1151,1150,1022],"class_list":["post-5040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-real-estate","tag-company","tag-exposure","tag-media-pitch","tag-media-relations","tag-real-estate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Media Pitching Can Help Your Real Estate Company Build Relationships | Newswire<\/title>\n<meta name=\"description\" content=\"Real Estate agents shoud start using media pitches to gain exposure ASAP. Why? 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