{"id":5023,"date":"2019-01-14T13:38:11","date_gmt":"2019-01-14T18:38:11","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=5023"},"modified":"2019-01-23T11:14:34","modified_gmt":"2019-01-23T16:14:34","slug":"e-commerce-press-release","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/e-commerce-press-release","title":{"rendered":"E-Commerce Press Release"},"content":{"rendered":"\n

Have press releases gone by the wayside in our digital marketing world? Aren\u2019t they archaic? If you haven\u2019t tried writing one for your e-commerce store yet, press releases can be a useful way to get your store some exposure.<\/p>\n\n\n

\"get-started-newsroom\"<\/a><\/p>\n\n\n\n

Press releases do more than just send your\ncontent out to reporters who can then use it for articles or publish it as-is.\nPress releases now can be published online as news pieces themselves and serve\na major purpose for getting the word out about your store.<\/p>\n\n\n\n

The number one reason to include press\nreleases in your e-commerce store\u2019s strategic marketing plan is to get more\nexposure for your brand. A well-written press release can not only raise public\nawareness of your brand, but it can also encourage sales and build confidence\nin your brand. <\/p>\n\n\n\n

So\nif you are new to writing press releases, what should you include in yours to\nmake sure it gets noticed?<\/strong><\/p>\n\n\n\n

First, craft an intriguing and to-the-point\nheading and sub-heading. Your heading, the title of your press release, should\ndraw readers in. Then use your sub-heading (generally one sentence) to further\ndraw people in and give them a little more of a taste of what\u2019s to come in your\npress release itself.<\/p>\n\n\n\n

Next, think short paragraphs (they\u2019re best\nfor skimming online) and use the first paragraph to let people know why they\nshould keep reading. <\/p>\n\n\n\n

What\nelse should be included?<\/strong><\/p>\n\n\n\n