{"id":5019,"date":"2019-01-14T07:19:37","date_gmt":"2019-01-14T12:19:37","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=5019"},"modified":"2019-02-22T16:43:17","modified_gmt":"2019-02-22T21:43:17","slug":"can-you-send-a-media-pitch-to-influencers","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/can-you-send-a-media-pitch-to-influencers","title":{"rendered":"Can You Send A Media Pitch To Influencers?"},"content":{"rendered":"\n

Sending a media pitch to journalists can help your brand get more exposure online and in traditional media, but is it advisable to send a media pitch to influencers when you are looking to get started with influencer marketing?<\/p>\n\n\n\n

\"email-press-release\"<\/a><\/figure><\/div>\n\n\n\n

What\u00a0is\u00a0Media\u00a0Pitching?<\/strong><\/h3>\n\n\n\n

A media pitch is traditionally a brief\nletter or email that offers up a news story to a journalist or editor. The goal\nis to create interest in the story, in your story idea, and to find out if the\ncontact is willing to use it.<\/p>\n\n\n\n

Is\nthis effective with influencer marketing?<\/strong><\/h4>\n\n\n\n

Not in its purest form or in your initial\noutreach to influencers, no.<\/p>\n\n\n\n

Ideally, when you start working with\ninfluencers, it pays to customize your proposal to each influencer that you\nchoose to target. Once you have looked at their audiences, their posting\ntrends, their other content that they share from other brands who have reached\nout to them, you will be able to see how they prefer to share information about\nother brands with their audiences.<\/p>\n\n\n\n

Using this information, you can craft the\nperfect proposal, or pitch, to get them to share news about your company.<\/h6>\n\n\n\n

Once you build a relationship with an\ninfluencer, using a media pitch-type of correspondence can be effective, but\nagain, this depends on the influencer. <\/p>\n\n\n\n

If you are reaching out to a blogger with a\nlarge following, giving them some writing ideas can be a great way to continue\nto build your relationship with them. But again, this comes after an initial\nrelationship has started, not right off the bat.<\/p>\n\n\n\n

What Should Be Included in Media Pitch Emails?<\/h3>\n\n\n\n
  • Remind the influencer of your\nrelationship with them. It\u2019s not necessary to introduce yourself, since you\u2019ve\nalready built the relationship with them. Just remind them of you and your\nbrand and why partnering has been successful in the past.<\/li>
  • Reference their work that is\nsimilar to what you are proposing.<\/li>
  • Articulate the five Ws of what\nyou are proposing \u2013 who, what, where, when, and why.<\/li>
  • State again why this story is\nperfect for their audience.<\/li>
  • Provide your contact info again\nwith something as simple as a line like: \u201cAs always, I can be reached via email\nat (email address) or on my cell phone at (number). I look forward to hearing\nfrom you soon!\u201d<\/li><\/ul>\n\n\n\n

    Important Takeaway: Sending a media pitch as an initial correspondence with an influencer is generally unsuccessful and will be ignored. <\/p>\n\n\n\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Sending a media pitch to journalists can help your brand get more exposure online and in traditional media, but is …<\/p>\n","protected":false},"author":3,"featured_media":5079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1152,1151,1153,136,1105],"class_list":["post-5019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-influencers","tag-media-pitch","tag-media-pitching","tag-press-release","tag-social-media"],"acf":[],"yoast_head":"\nCan You Send A Media Pitch To Influencers? | Newswire<\/title>\n<meta name=\"description\" content=\"Looking to connect with influencers? Pitch to them in THEIR language! 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