{"id":4977,"date":"2019-01-04T14:00:51","date_gmt":"2019-01-04T19:00:51","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4977"},"modified":"2019-02-12T16:33:32","modified_gmt":"2019-02-12T21:33:32","slug":"the-millennial-way-exposing-your-press-release-on-social-media","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/the-millennial-way-exposing-your-press-release-on-social-media","title":{"rendered":"The Millennial Way: Optimizing Your Press Release for Social Media"},"content":{"rendered":"\n<p>With newspapers and various news outlets going out of business, social media is now one of the top ways that the public gets their \u201cnews fix\u201d on a daily basis. Press releases are now coming back into popularity because they can be standalone news items on their <g class=\"gr_ gr_5 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-del replaceWithoutSep\" id=\"5\" data-gr-id=\"5\">own.<\/g><\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<p>Once you have crafted an informational\nand\/or entertaining press release centered around a newsworthy item for your\nbusiness or brand, you can utilize your social media channels to expose your\npress release content to a larger audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How can you best use your social media to\nachieve this goal?<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Use your blog as a press release teaser. Resist the urge to copy-and-paste your full press release onto your blog. You can place it on the \u201cnews page\u201d on your site. <br> <br><\/li><li>Create video content to complement your press release. This will  captivate your audience on social media, especially millennials who have proven to prefer video content over written word.<br> <\/li><li>Upgrade your regular posts about your press release into paid posts. Make sure to set your target audience demographics carefully so you can get the best exposure!<br> <\/li><li>In addition to posting about your press release on your page and your company\u2019s page, look for groups and other pages on your social media platforms where you can share your business\u2019s news item. <br> <br><\/li><li>Be sure to include the call-to-action in at least some of your posts that your readers share the content with their audiences also. This will help you gain followers and expand your audience greatly!<\/li><\/ul>\n\n\n\n<p> Social media can be a wonderful tool in a small business\u2019s arsenal. It can definitely help even the playing field between smaller and larger businesses. The major investment to use social media is your own time, but it can be well worth it, if you stick with your efforts. <\/p>\n\n\n\n<p style=\"font-size:30px\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With newspapers and various news outlets going out of business, social media is now one of the top ways that &#8230;<\/p>\n","protected":false},"author":3,"featured_media":4978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,936],"tags":[672,620,1145,1084,136,1105],"class_list":["post-4977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","category-social-media","tag-how-to-make-your-press-release-newsworthy","tag-make-your-press-release-newsworthy","tag-millenial","tag-millennial-amplifying-press-release","tag-press-release","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Millennial Way: Optimizing Your Press Release for Social Media | Newswire<\/title>\n<meta name=\"description\" content=\"Looking for a unique way to grow your press release campaign? Try using social media! Here&#039;s how you can use the millenial hack:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/the-millennial-way-exposing-your-press-release-on-social-media\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Millennial Way: Optimizing Your Press Release for Social Media\" \/>\n<meta property=\"og:description\" content=\"Looking for a unique way to grow your press release campaign? Try using social media! Here&#039;s how you can use the millenial hack:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/the-millennial-way-exposing-your-press-release-on-social-media\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-04T19:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-12T21:33:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/rawpixel-1054575-unsplash-540x405.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-millennial-way-exposing-your-press-release-on-social-media\",\"url\":\"https:\/\/www.newswire.com\/blog\/the-millennial-way-exposing-your-press-release-on-social-media\",\"name\":\"The Millennial Way: Optimizing Your Press Release for Social Media | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-millennial-way-exposing-your-press-release-on-social-media#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-millennial-way-exposing-your-press-release-on-social-media#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/rawpixel-1054575-unsplash.jpg\",\"datePublished\":\"2019-01-04T19:00:51+00:00\",\"dateModified\":\"2019-02-12T21:33:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Looking for a unique way to grow your press release campaign? 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