

{"id":4970,"date":"2019-01-04T14:00:07","date_gmt":"2019-01-04T19:00:07","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4970"},"modified":"2019-02-13T14:24:47","modified_gmt":"2019-02-13T19:24:47","slug":"using-social-media-can-expose-your-company-to-a-new-audience","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience","title":{"rendered":"How to Reach New Audiences Through Social Media"},"content":{"rendered":"\n<p>In addition to traditional marketing, such as product catalogs and print media, utilizing social media can expose your company to a brand new audience. Through the strategic creation of a social media marketing plan, it is possible to build your follower rate, which can turn into greater brand recognition and, ideally, increase sales for your company.<\/p>\n\n\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How\ndoes social media do this for you?<\/strong><\/h4>\n\n\n\n<p>Millions of users on social media <em>everyday<\/em>. People are always on the hunt for the latest and greatest products that will simplify their lives. <\/p>\n\n\n\n<p>People are often \u201ctargeted\u201d because of their stated interests or what they\u2019re already paying attention to in their social media feeds. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How\ncan you best utilize social media to gain exposure for your company?<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Completely Setup Your Company Page:<\/strong> <ul><li>If you don\u2019t already have a company page, set one up immediately! Fill out as much information as you possibly can, including contact information, so that people know where they can find you and your products or services. <br><br> <\/li><\/ul><\/li><li><strong>Create Great Content:<\/strong> <ul><li>When we think of brands that we follow, it\u2019s practically a guarantee that they have great content. Whether it\u2019s videos or images \u2013 that are easily shareable, informative, and\/or entertaining. The better your content, the higher the chance that it will be shared with your followers\u2019 networks and get additional exposure for your brand.<br><br> <\/li><\/ul><\/li><li><strong>Setting Up Contests and Giveaways to Grow Your Audience: <\/strong> <ul><li>Be aware of <em>each<\/em> platform&#8217;s Contest Guidelines<\/li><li>Offer a legitimate giveaway<\/li><li>Promotional discounts, giveaways, special offers, etc. all work well to gain followers<br><br> <\/li><\/ul><\/li><li><strong>Experiment With Paid or Promotional Posts:<\/strong> <ul><li>Your normal posts may only be seen by your followers, playing around with boosting these posts can get your information out in front of a whole new audience. You can choose the demographics for those who you want to see it, and let the social media gods take it from there! <\/li><\/ul><\/li><\/ol>\n\n\n\n<p> Social media is one of the best \u2013 and easiest! \u2013 ways to get more exposure for your brand. It&#8217;s a relatively inexpensive form of marketing. Your marketing plan can be adjusted as you find out what works best for you and for your brand. <\/p>\n\n\n\n<p style=\"font-size:30px\"><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In addition to traditional marketing, such as product catalogs and print media, utilizing social media can expose your company to &#8230;<\/p>\n","protected":false},"author":3,"featured_media":4975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[1139,1138,1137,1140,1141,1142,244,1105,43,48,1104],"class_list":["post-4970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-audience","tag-company","tag-exposure","tag-facebook","tag-instagram","tag-snapchat","tag-social-engagement-of-press-releases","tag-social-media","tag-social-media-press-release","tag-social-media-sharing-for-pr","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Newswire How to Reach New Audiences Through Social Media |<\/title>\n<meta name=\"description\" content=\"Social media has become the powerhouse of comapny exposure. What are you waiting for? Start using it today to your company&#039;s advantage!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Reach New Audiences Through Social Media\" \/>\n<meta property=\"og:description\" content=\"Social media has become the powerhouse of comapny exposure. What are you waiting for? Start using it today to your company&#039;s advantage!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-04T19:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-13T19:24:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/applications-apps-blur-533446.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience\",\"url\":\"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience\",\"name\":\"Newswire How to Reach New Audiences Through Social Media |\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/applications-apps-blur-533446.jpg\",\"datePublished\":\"2019-01-04T19:00:07+00:00\",\"dateModified\":\"2019-02-13T19:24:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Social media has become the powerhouse of comapny exposure. What are you waiting for? Start using it today to your company's advantage!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/applications-apps-blur-533446.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/applications-apps-blur-533446.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Reach New Audiences Through Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Newswire How to Reach New Audiences Through Social Media |","description":"Social media has become the powerhouse of comapny exposure. What are you waiting for? Start using it today to your company's advantage!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience","og_locale":"en_US","og_type":"article","og_title":"How to Reach New Audiences Through Social Media","og_description":"Social media has become the powerhouse of comapny exposure. What are you waiting for? Start using it today to your company's advantage!","og_url":"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2019-01-04T19:00:07+00:00","article_modified_time":"2019-02-13T19:24:47+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/applications-apps-blur-533446.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience","url":"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience","name":"Newswire How to Reach New Audiences Through Social Media |","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/applications-apps-blur-533446.jpg","datePublished":"2019-01-04T19:00:07+00:00","dateModified":"2019-02-13T19:24:47+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Social media has become the powerhouse of comapny exposure. What are you waiting for? Start using it today to your company's advantage!","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/applications-apps-blur-533446.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/01\/applications-apps-blur-533446.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/using-social-media-can-expose-your-company-to-a-new-audience#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Reach New Audiences Through Social Media"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/4970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=4970"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/4970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/4975"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=4970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=4970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=4970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}