{"id":4870,"date":"2018-11-28T09:14:40","date_gmt":"2018-11-28T14:14:40","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4870"},"modified":"2019-02-06T15:01:32","modified_gmt":"2019-02-06T20:01:32","slug":"what-determines-a-successful-press-release","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-determines-a-successful-press-release","title":{"rendered":"What Determines A Successful Press Release?"},"content":{"rendered":"

There are a number of factors that determine whether or not a press release is successful. The starting point in determining this is what your main goal is in issuing the press release.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

What is a press release?<\/strong><\/h4>\n

A press release is a way of communication designed for journalists and other media personnel to be updated on any current news in a company.<\/p>\n

What are the goals in issuing a press release?<\/strong><\/h4>\n
The main goal of a press release is to gain the media’s attention.<\/h6>\n

You provide the newsworthy story to journalists in the hope they will give you a pickup, that is, create an article from your press release that they will then publish, and their target audience will read.<\/p>\n

Through those pickups, you can achieve your business goals.<\/p>\n

What are the main business goals in issuing a press release?<\/strong><\/h4>\n

There are several goals you can achieve through a press release. Determination of whether or not a press release is \u201csuccessful\u201d will depend on what goal you have set.<\/p>\n

Possible goals include:<\/strong><\/h5>\n
    \n
  • Brand awareness<\/li>\n
  • Product awareness and sales, such as for a new product being launched<\/li>\n
  • Encouraging attendance at a live event you are hosting online or at a venue<\/li>\n
  • Getting traffic to your website<\/li>\n
  • Gaining subscribers to one of your email marketing lists<\/li>\n<\/ul>\n

    What is the best way of achieving your goal?<\/strong><\/h4>\n

    The best way to achieve your stated goals in your press release is to write a newsworthy and interesting release that journalists will pay attention to and wish to pass on to their readers.<\/p>\n

    It should be:<\/strong><\/h5>\n
      \n
    1. Real news, not an ad for your business<\/li>\n
    2. Write in the expected press release format, allowing journalists to easily turn it into a story<\/li>\n
    3. Be error-free<\/li>\n
    4. Have at least one image, which can boost your chances of getting media pickups<\/li>\n
    5. Have a call to action based on what the goal of your press release is. For example<\/em>: if you are introducing a new product in order to stimulate sales, you call to action would be to send them to the URL of the sales page to learn more.<\/li>\n<\/ol>\n

      What is \u201cthe expected press release format\u201d?<\/strong><\/h4>\n

      A modern press release is about 400 to 500 words and laid out in the following manner:<\/p>\n

      a. Headline<\/p>\n

      b. Subheadline, similar to a summary of what is in the release<\/p>\n

      c. First paragraph, containing the 5Ws:<\/p>\n

        \n
      • Who<\/li>\n
      • What<\/li>\n
      • Where<\/li>\n
      • When<\/li>\n
      • Why<\/li>\n<\/ul>\n

        These are the essential facts of any news story.<\/em><\/p>\n

        d. Second paragraph<\/p>\n

        Facts, figures, and statistics that can provide a context for your news story.<\/p>\n

        e. Third paragraph<\/p>\n

        Brief quotations from leading people in your niche or industry, plus your call to action.<\/p>\n

        f. Fourth paragraph<\/p>\n

        The boilerplate, or brief history of your company, and the contact information of the person following up with journalists.<\/p>\n

        Distributing the press release<\/strong><\/h5>\n

        Once you have written the press release, upload it to a press release distribution service. You will then start to get reports on how well it performs. Then you can start to measure the success of your release.<\/p>\n

        Measuring success<\/strong><\/h5>\n

        A good distribution service will list your top pickups.<\/p>\n

        Website traffic logs will help you determine how successful the release was at driving traffic.<\/p>\n

        Sales figures will show how many products were purchased through the press release and pickups you got.<\/p>\n

        Ticketing software will show how many tickets to your live event you have given away or sold.<\/p>\n

        Email marketing platform reports will show how many new subscribers have signed on as a result of the press release.<\/p>\n

        All of these metrics will demonstrate increasing brand awareness and reach.<\/p>\n

        Create a spreadsheet where you can keep track of all these numbers, and you should soon see which releases have been the most successful.<\/p>\n

        Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

        There are a number of factors that determine whether or not a press release is successful. The starting point in …<\/p>\n","protected":false},"author":3,"featured_media":4859,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[217,522,683],"class_list":["post-4870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-how-to-write-a-good-press-release","tag-press-release-goals","tag-successful-press-release-tips"],"acf":[],"yoast_head":"\nWhat Determines A Successful Press Release? | Newswire<\/title>\n<meta name=\"description\" content=\"What determines the success of your press release? Newswire can help you figure it out! 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