![\"get-started-newsroom\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/get-started-newsroom-e1467064747237.png\")
<\/a><\/p>\nYour online newsroom can be a real business asset, provided you include some key elements journalists will be looking for so they can do their jobs more easily.<\/p>\n
If you haven\u2019t already created an online newsroom for your business, now is the time to start planning one. Here are some of the most important things you need to include in your online newsroom:<\/p>\n
The facts about your company<\/strong><\/p>\n Who are you, and what do you do? Where are you located, who are your top staff, and how can journalists get in contact with you if they have any questions about your company?<\/p>\n Think of a good About Us page and Contact Us page, and you will have an idea of everything you need to include in the first section of your online newsroom.<\/p>\n A list of your most recent press releases, with links<\/strong><\/p>\n Every press release you issue should also be published at your site so you will get credit from the search engines. Copy the headline of each release, and the date, onto your online newsroom page. Then link to each page. Use an open new window command so journalists can flick through all of your releases without losing their place on the page. List them with the most recent first\u2014this will show how up-to-date your page is. It also makes it easier to just add your newest link to the top of the list whenever you publish a new press release.<\/p>\n A list of your media pitches that have been picked up<\/strong><\/p>\n Include the headline, date, and periodical that accepted the pitch. Hyperlink to each pitch.<\/p>\n A list of the pitches you have created which have not been accepted<\/p>\n Include the headline, date and a brief summary of what the pitch is about. Hyperlink to each pitch idea. Hopefully, your media pitches can serve as the stimulus journalists need to come up with for their latest columns, and pass along your information to their wider audience.<\/p>\n A list of experts available<\/strong><\/p>\n Some of your staff might have a great media presence and be perfect for TV, radio, video and in-person events. List their names and their area of expertise under a clear headshot of them. Journalists are always on the lookout for experts who can help provide context for their stories, quotations, and more.<\/p>\n